Aurora welcomes 433,000 tourists during Holy Week

BEAT THE HEAT. Crowds flock to Sabang Beach, a popular eco-tourism destination in Baler, Aurora, in this undated photo. The provincial government on Sunday (April 20, 2025) said 433,194 tourists visited Aurora during the Holy Week, reflecting the province’s growing appeal as a premier summer and religious destination. (PNA photo by Jason de Asis)
BALER, Aurora — More than 433,000 tourists visited Aurora province during this year’s observance of Holy Week, according to the Provincial Tourism Office (PTO) on Sunday.
In its partial report, the PTO said it recorded 433,194 arrivals from April 12 to 18.
The figure included 134,164 overnight guests and 299,030 same-day visitors.
Among Aurora’s eight municipalities, Dipaculao recorded the highest number of overnight guests with 64,012, followed by Dingalan with 27,686 and Dilasag with 17,439.
In terms of same-day visitors, Dipaculao also topped the list with 93,945, followed by Dingalan with 57,988, and Casiguran with 55,704.
Baler, the provincial capital known for its beaches and surfing spots, drew 5,116 overnight guests and 16,545 same-day tourists.
Tourism officials noted that while majority of the visitors were domestic travelers, 506 foreign tourists and 162 overseas Filipino guests were also recorded during the period.
Local authorities attributed the high turnout to the effective promotion of Aurora’s ecotourism sites, beach destinations, and cultural heritage.
To ensure visitor safety and convenience, tourist assistance desks were activated in coordination with local government units and municipal tourism offices.
The desks helped manage the influx of visitors, providing information and coordinating with emergency and rescue teams when needed.
With the summer season still underway, the PTO said it continues to monitor tourist activities and reminded visitors to observe safety regulations and environmental guidelines.
READ: PNP tells public to increase vigilance as Holy Week travel rush begins