Radio man, journalist, ad director to receive 2024 Glory Awards

Willie Inong, Joyce Pañares and Mandy Reyes

Three distinguished alumni of the University of the Philippine College of Mass Communication will be honored for their significant contributions to media and communication during the 2024 edition of The Glory Awards on Saturday, November 23, at the UP Film Institute in UPCMC, UP Diliman.

Organized by the UPCMC Alumni Association (UPCMCAA), the 2024 Glory Awards
commemorates the legacy of Dr. Gloria Feliciano, the founding dean of UP’s College of Mass Communication, whose lifelong commitment to excellence continues to inspire generations of media practitioners.

The Glory Awards honor alumni who exemplify the highest standards of integrity, innovation, and social impact in fields like broadcasting, journalism, advertising, and more, as UPCMCAA remains committed to recognizing and supporting alumni who exemplify excellence and public service, reinforcing the college’s role as a pillar of responsible media in the Philippines.

The 2024 honorees are radio veteran Willie Inong, journalist Joyce Pañares, and advertising director Mandy Reyes— who each has made remarkable contributions in their respective fields, setting new standards in media and public service.

Willie Inong, affectionately known in broadcasting as “Hillbilly Willy,” has spent over 40 years revolutionizing the radio and TV industry in the Philippines. Through his unique programming and innovative formats, he has expanded audience reach while also providing critical healthcare services as Chair of the Good News Clinic & Hospital, a charitable mission in the Cordillera region.

Joyce Pañares, managing editor of Manila Standard, is being recognized for her fearless reporting and dedication to media ethics. Beginning her career as a young reporter, Pañares quickly rose to prominence and served as a respected president of the Malacañang Press Corps. Her commitment to the craft extends to educating future journalists, preparing new generations for the challenges of the newsroom with her extensive knowledge of media ethics and management.

Mandy Reyes, a pioneer in Philippine advertising, established Industria Productions, the first production house to introduce digital filmmaking to local commercials. Known for directing some of the country’s most iconic advertising campaigns, particularly in the food industry, Reyes continues to influence the field with storytelling that creates a sensory experience for viewers. His work has elevated advertising to an art form, blending compelling visuals with emotional resonance.

The 2024 Glory Awards coincides with the UP CMC alumni homecoming gathering over 150 UPCMC alumni, students, and university officials to celebrate these three exceptional individuals. For more information on this year’s event and awardees, please check the UPCMCAA Facebook page.