Comelec releases guidelines for digital election campaign

Comelec guidelines

Inquirer files

MANILA, Philippines — The Commission on Elections (Comelec) released on Wednesday the guidelines for digital election campaigns for the 2025 national and local elections.

According to Resolution No. 11064, the guidelines include the use of social media platforms, AI (artificial intelligence), and the internet for the digital campaign as well as the prohibition and punishment for spreading disinformation and misinformation for the 2025 midterm elections.

The resolution also mandates that the Task Force KKK (Katotohanan, Katapatan, at Katarungan) sa Halalan, the Education and Information Department (EID), and the law department of Comelec will implement the guidelines, in cooperation with the citizen arms of the poll body.

READ: Comelec forms task force vs media stunts

All social media accounts, including the websites, podcasts, blogs, vlogs, and other online platforms of candidates, parties, and their respective teams participating in the 2025 elections shall be registered with the EID within 30 days after the filing of certificates of candidacy until December 13, 2024.

The following must be submitted during the registration:

GRAPHICS: Dannie Agacer / INQUIRER.net

Upon submission of the requirements during the registration, these are the following steps of approval and publication of digital campaigns through social media:

Meanwhile, registered social media accounts and other platforms shall disclose their AI usage and use appropriate technology to identify the legitimacy of the sources used. This also includes disclosure that a certain content has been manipulated by AI.

Failure to disclose AI usage will require an explanation why a complaint for violating the rule should not be filed against them. Requests to take down or block AI-generated contents in the digital platforms will be done by the poll body through Task Force KKK sa Halalan to technology partners and concerned law enforcement agencies.

Guidelines in making visual, audio, and audio-visual contents:

In using VISUAL MEDIA, the disclosure or disclaimer must be done:

For AUDIO-ONLY MEDIA, the disclosure or disclaimer must be done:

For AUDIO-VISUAL MEDIA, the disclosure and disclaimer must be done:

Prohibited use of ‘false amplifiers’

Usage of “fake amplifiers” or fake accounts, bots, deepfakes to spread disinformation and misinformation against a certain candidate or party, the Philippine election system, Comelec, or the electoral process has corresponding disciplinary actions.

READ: Comelec eyes ban on deepfakes, AI in 2025 midterm polls

Once the usage is reported, monitored or detected by the Task Force KKK sa Halalan, the following actions must be done:

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