MANILA, Philippines — INQUIRER.net continued to be the most visited local news website in the country in the first quarter of 2024, data from web traffic analytics firm Similarweb showed.
According to Similarweb, INQUIRER.net received 32.28 million web visits from January to March, maintaining its position as the top local news website.
READ: INQUIRER.net tops PH news website rankings in 2023
Over 10M web visits
It also continued to lead the competition, with GMA Network posting 22.75 million web visits, Philstar.com with 22.47 million, and ABS-CBN news with 11.46 million.
For each month since January, INQUIRER.net averaged over 10 million total web visits, recording its highest in March with 11,246,300 visits.
This beats out the other outfits by a wide margin with GMA at 7,801,314 in March, Philstar.com at 7,807,248, and ABS-CBN news at 5,226,340 in January.
Content strategies
Inquirer.net has been tapping Similarweb’s data analytics services since February 2022 for online traffic monitoring and guidance in content and publication strategies.
Apart from providing data analytics and monitoring online traffic, Similarweb says it provides more benefits that will help Inquirer.net stay competitive in terms of content delivery and traffic generation, like being able to “make strategic decisions based on the most comprehensive, real-time view of competitive activity across all digital marketing channels.”