INQUIRER.NET (Saved on Jan. 15, 2024)
MANILA, Philippines — INQUIRER.net has kept its ranking as the top Philippine news website in 2023, according to a report by analytics firm Similarweb.
The same report showed Rappler posting the biggest decline in visits among the Philippine news websites covered in the study.
The report showed that Inquirer.net drew over 154 million site visits — marking a significant lead over its competitors ABS-CBN (63.19 million), Rappler (91.23 million), GMA News Online (96.07 million), and Philstar.com (100.3 million).
Comparing data from 2022 and 2023, its traffic declined by 38.24 percent, from 147,715,648 in 2022 to 91,231,912 in 2023.
ABS-CBN followed Rappler with a 27.42 percent decline rate and GMA News Online with 17.11 percent. Apart from overall visits, Similarweb’s data showed that Inquirer.net also dominated across all channels: direct, email, referrals, social, and organic.
No. 1 in social media traffic
Social media traffic hit a downtrend starting in April 2023 due to Meta shutting down Facebook Instant Article, but Inquirer.net continued to lead in the platform. From February to April, it logged 34.62 million social media traffic, surpassing Philstar.com’s 14.59 million, Rappler’s 17.84 million, ABS-CBN’s 20.37 million and GMA News Online’s 29.87 million.
The analytics firm’s competitive ranking report for 2023 also revealed INQUIRER.net’s top position in organic searches, tallying 67.20 million.
The site also took the top spot in email and referral traffic, garnering 139,000 and 3.4 million, respectively, outpacing Rappler (26,800 and 1.5 million), ABS-CBN (31,200 and 1.4 million), GMA News Online (50,200 and 1.8 million) and Philstar.com (83,300 and 1.9 million).