PCO says new logo unveiled at no cost to gov’t
Presidential Communications Office
MANILA, Philippines — The Presidential Communications Office (PCO) has explained the symbolisms of the new “Bagong Pilipinas” (New Philippines) logo unveiled on Monday as part of the Marcos administration’s governance and leadership branding.
“Overall, the Bagong Pilipinas logo embodies the Marcos administration’s vision for the country, emphasizing unity, involvement and the bayanihan culture as the main fibers and components for its full realization,” the PCO said in a post on its social media pages on Monday.
The PCO also said it produced the logo and cost the government nothing.
“The logo was produced internally by the PCO and underwent complete staff work to ensure adherence to the heraldic code. This was accomplished without any cost to the government,” the agency said.
The PCO said the Bagong Pilipinas logo depicts various stages of development in the Philippines’ journey toward our aspirations for the future.
The three red stripes symbolize major development periods throughout history: the postwar agricultural and rural development; the postcolonial period; and the current metropolitan development.
The two blue stripes symbolize the goals for the future: “a progressive Philippines that leverages technological advancement in pursuing sustainable industrial development.”
The red and blue stripes contain faint outlines of various figures such as windmills, a satellite, solar panels, factories with chimney stacks, office buildings, Manila City Hall, Manila Cathedral, Fort Santiago, the Quezon Memorial Shrine, Malacañang Palace, and farmers who are plowing and planting.
The rising sun “signifies the dawn of a new Philippines, symbolizing our desire to take center stage in the global market and community of nations.”
The PCO said the weave pattern “illustrates the interconnectedness and unity of the Filipino people, as the vision of a Bagong Pilipinas can only be achieved through collective effort, collaboration, and a shared commitment to progress.”
Opposition Sen. Risa Hontiveros, however, hoped the administration would not just focus on branding and cleaning up its image.
The slogan, however, received the support of Senate Majority Leader Joel Villanueva, who said it “clearly sets the direction and objectives that the Marcos administration wants to accomplish.”
