‘Love the Philippines’ is country’s new tourism slogan — DOT

INQUIRER FILE PHOTO

MANILA, Philippines — “Love the Philippines” is the Department of Tourism’s (DOT) new slogan to promote the country, the department said on Tuesday.

Speaking at the DOT’s 50th anniversary celebration, President Ferdinand Marcos Jr. said that the new branding will serve as the country’s guidepost for tourism.

“I am affirming my commitment to advancing this country’s tourism industry. This prioritization goes deeper than merely stimulating economic activities and generating job opportunities. It springs from the genuine love, me and all of us have for the Filipinos. And what better way to express that love than directly incorporating it into our country’s newest tourism campaign slogan, ‘Love the Philippines,’” said Marcos Jr. during his address.

Commenting on the country’s post-pandemic tourism industry, Marcos Jr. said that the country is bouncing back.

“I call on the entire Filipino nation to allow yourselves to be our country’s tourism ambassadors. I enjoin you all to be our country’s promoters, advocates, and if I may borrow a coined term in this age of social media, be our country’s tip influences,” said Marcos Jr.

Marcos Jr. was also awarded a special plaque of appreciation in honor of his father, late dictator Ferdinand Marcos Sr. The DOT had been founded during Marcos Sr.’s time.

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JPV