MANILA, Philippines— INQUIRER.net remains the most visited local news website, according to the latest data from web traffic analytics provider Similarweb.
INQUIRER.net saw a total of 37,696,181 page visits within the first quarter of 2023.
GMA Network followed with a total of 29,011,915, followed by Philstar.com with 22,007,993, Rappler with 21,377,853, and lastly ABS-CBN News with 16,526,571.
According to Similarweb, INQUIRER.net also retained the highest average deduplicated audience in the first quarter of the year at 3,820,675 users. This figure tops GMA Network by 386,296 users and Philstar.com by 1,061,394.
Deduplicated audience is defined by Simliarweb as the number of users driving traffic into a website across devices.
In 2022, INQUIRER.net also topped the rankings for total page visits and average deduplicated audience.
The site received a total of 206,579,290 page visits in that year. No other news site received over 200 million visits. INQUIRER.net was also the only digital news publication with a deduplicated audience of over five million, hitting an average 5,057,284 users.
INQUIRER.net began tapping Similarweb’s data analytics services in February 2022 for online traffic monitoring and guidance in content and publication strategies.
Inquirer Interactive Inc. chairperson and president Paolo R. Prieto said in a previous statement that this partnership with Similarweb is pursuant with INQUIRER.net’s goal to “stay on top of the news publishing industry in the Philippines.”