MANILA, Philippines–The House of Franchise (HOF) held its annual Gathering of Stars event at the City of Dreams in Manila, gathering the franchise’s top earners for a night of recognition and celebration.
HOF is home to popular franchises such as Siomai King, Siopao ‘Da King, Burger Factory, Potato King, Noodle House, and TokTok.
Movie and TV personality Paolo Contis hosted the show alongside 2022 Miss Earth Philippines Roxie Smith and Marc Alcala.
HOF President and CEO Jonathan So and Vice President and CFO Carlito Macadangdang led the tribute to their franchisees, recognizing their success in earning while uplifting the lives of their fellow Filipinos.
The event also showcased JC Premiere, which offers health, wellness, and beauty products like Calvit C, Glutafit, and Premiere Green Tea.
So and Macadangdang emphasized the importance of innovation and adaptability in navigating the challenges posed by the pandemic. This led to the creation of TokTok, HOF’s own delivery service, to ensure customers could receive their products quickly and efficiently.
The HOF owners also highlighted the open nature of their business, encouraging anyone with the ambition to improve their lives to join their franchise. They further emphasized the quality of their products, which are known as “global brands.”
The event featured the 2022 Top Franchisees, with Dianne Tan taking the top spot, and Eralista named as the 2022 Best Team for the third consecutive year.
Lexi Gonzales and TV personality Ken Chan served as red carpet hosts, while singer and TV actress Gigi de Lana and Gigi Vibes provided entertainment for the guests.
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