Saud Beach in Pagudpud, Ilocos Norte. (Photo courtesy of Ilocos Norte provincial government)
LAOAG CITY, Philippines — President Ferdinand “Bongbong” Marcos Jr. on Friday vowed government assistance to the tourism industry to help it recover from the COVID-19 pandemic.
He made the commitment during the Tan-ok ni Ilocano Festival here, which is Ilocos Norte’s biggest cultural festival.
“I assure you the government’s commitment to strengthen the domestic tourism industry remains a top priority and Ilocos Norte will play a very large part,” Marcos said.
The President acknowledged that as the country was severely hit by the pandemic, domestic tourism was also sidelined.
He, however, said the festival is expected to stimulate economic activity and sustain local livelihoods by driving tourism-related industries.
“A festival will put a spotlight on our local artists, small-scale workers who will display their skills for art and serve as a gateway to our rich and dynamic culture.,” Marcos said.
The President said the number of visitor arrivals in the country, particularly in his hometown, is “recovering” and he hopes it will be restored to pre-pandemic levels “and beyond.”
“Our lines are always open to your fresh and innovative ideas to help propel the tourism sector further,” Marcos said.
During the festival, representatives from the 23 cities of the provinces had the chance to showcase their culture and traditions in their performances.
Thousands flocked to the stadium to witness the Tan-ok ni Ilocano festival, which means “the greatness of Ilocanos.”
The festival resumed this year after a three-year hiatus due to the COVID-19 pandemic.