UK teens shun traditional news for TikTok, Instagram—regulator
A person wearing a protective mask looks at a mobile phone, amid the outbreak of the coronavirus disease (COVID-19), in Manchester, Britain October 20, 2020. REUTERS
LONDON — Teenagers in Britain are increasingly turning to social media platforms such as Instagram, TikTok and YouTube for news and are moving away from traditional outlets, media regulator Ofcom said in a report on Thursday.
Ofcom’s latest report on news consumption in Britain outlined how a range of age groups consumed news differently and showed for the first time that Instagram was the most popular news source among teenagers.
Replacing more traditional news sources, 29% of teens used Meta Platform Inc’s Instagram to follow the news while TikTok and Alphabet’s YouTube were also used by 28% of teenagers for news.
Across platforms, TikTok saw the largest growth in use of any news source in Britain, mainly driven by younger age groups, with half its news users aged 16 to 24, the report said.
Users on TikTok also received more of their news on the platform from “other people they follow” than from news organizations, the report added.
Article continues after this advertisement“Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV news, instead preferring to keep up-to-date by scrolling through their social feeds,” Ofcom’s Group Director for Strategy and Research Yih-Choung Teh said.
Article continues after this advertisementDespite TikTok’s popularity, Ofcom’s report said in those aged 12-15, it was only trusted by three out of 10 who used it for news content.
While 12- to 15-year-olds remained more skeptical about news on social media than other sources, half of those who used YouTube and Twitter for news did trust them.
Overall TV news remained the most trusted news source in Britain, with Sky News and BBC trusted by their viewers for news while news on social media was considered the least reliable.
Not all social media platforms fared as well. The report showed that the proportion of teenagers using Facebook for news fell to 22% from 27% last year, continuing a decline since 2018.
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