VENUE FOR SOLUTIONS | The advocacy campaign launched in March 2021 has since produced 11 webinars on a variety of topics, capturing the shifts and innovations taking place in companies and organizations as they meet the challenges of the pandemic.
MANILA, Philippines —Inquirer’s Project Rebound, an advocacy campaign promoting best practices and insights among various industries and sectors as they meet the challenges of the pandemic, has earned recognition in marketing and public relations circles less than a year since its launch.
Implemented through the various media platforms of the Philippine Daily Inquirer and the Inquirer Group of Companies, Project Rebound has since produced 11 webinars on a wide range of topics, with the discussions later amplified and synthesized in print and online writeups, thanks to the support of 32 sponsors and 14 partner organizations.
On Feb. 24, the campaign bagged the silver prize in the 57th Anvil Awards under the Public Relations Tool category (Multimedia/Digital Tool-Webinar).
Presented by the Public Relations Society of the Philippines, the annual Anvil Awards celebrates outstanding PR campaigns, innovations, and practitioners, as screened by industry professionals and evaluated by a multisectoral panel of judges. This year’s selection gathered a total of 540 entries, with only 99 shortlisted.
In January, Project Rebound also won the bronze in the Marketing Excellence Awards (MEA) under the Integrated Marketing category.
Conferred by the international media outfit Marketing Interactive, the MEA recognizes achievements in marketing communications—from creative advertising, market research to PR campaigns and everything in between.
Project Rebound also made it as a finalist in two other MEA categories—Excellence in Media Strategy and Excellence in Social Media Marketing.
Vehicle for collaboration
“Through Inquirer Project Rebound, we created a forum where decision-makers, experts from the government, private sector and civil society, and other stakeholders gathered to share their insights on how to collectively participate in the recovery efforts of the Philippines from the impact of the COVID-19 pandemic,’’ Inquirer president and chief executive officer Rudyard Arbolado said.
“It was also a vehicle to collaborate with various nongovernmental organizations and think tanks in spreading the word, calling for action, and engaging audiences to support Philippine recovery efforts,’’ said Arbolado, who closely oversaw the campaign as project head.
“We are honored that Inquirer Project Rebound received recognition from Anvil Awards and the [MEA]. We consider them as an encouragement to organize more projects that help and uplift the Filipino people and at the same time highlight the value of good journalism and collective and cooperative action, all in fulfillment of our mission to passionately tell the Filipino story,” he added.
Launched in March 2021, Project Rebound sought to contribute to the country’s recovery from the health crisis, by highlighting stories of companies or organizations that retooled their systems or recalibrated their operations to not only cope with but flourish in the pandemic.
Shifts, reinventions
By gathering experts and leaders willing to share their ideas, the Inquirer has since captured the shifts and reinventions taking place in the different industries, presented them as stories of hope and inspiration for more businesses.
The campaign managed to put the spotlight on key sectors of the economy, such as agriculture, MSMEs (micro, small and medium enterprises), e-commerce, fintech, property, logistics, tourism, fintech, and insurance, as well as issues that transcend business, like education, health care, and environmental sustainability.
The Inquirer dedicates its Anvil and MEA awards to the following sponsors and partners of Project Rebound:
SPONSOR — Aboitiz Group, Aboitiz Data Innovation, AboitizLand, Aboitiz Power, AC Health, AniNurture Inc., APEC Schools, Ayala Land, ASUS Business, Bank of the Philippine Islands, Citi, Coca Cola Beverages Philippines Inc., Conex, Converge ICT Solutions Inc., DIWA Learning Systems Inc., Globe Telecom, McDonald’s Philippines, Medicard Philippines, Megaworld Corp., Mitsubishi Motors, Metro Pacific Tollways Corp., PayMaya Philippines, PERA Hub, PLDT Inc., PFMTC Inc., Rockwell Land Corp., San Miguel Corp., Pilipinas Shell Petroleum Corp., Shopee Philippines, Smart Communications Inc., Toyota Motor Philippines and Unionbank of the Philippines Inc.
PARTNERS — British Chamber of Commerce Philippines, League of Corporate Foundations, Philippine Association of National Advertisers, Philippine Association of Agriculturists Inc., Philippine Business for Education, Philippine Business for Social Progress, Philippine Chamber of Commerce and Industry, Philippine Disaster Resilience Foundation, Philippine Retailers Association, Philippine Retailers Association, Philippine Software Industry Association, Registered Financial Planner, Shareholder’s Association of the Philippines and Subdivision and Housing Development Inc.
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