1st Visayan-speaking call center launched

Globe Telecom continues to push for “personalization” by launching the first Visayan speaking call center support to ensure the its Visayan-speaking customers’ issues and concerns are serviced well.

The call center was in line with the telecom firm’s thrust to make their products and services more consumer-centric, said  Ernest Cu, Globe Telecom president and chief executive officer, in a press conference last week.

Cu cited Globe My Super Plan where subscribers were given the option to choose which services they wanted to include in their plan.

Cu said the firm’s move to personalize or tailor-fit its services to its clients had created a positive impact on the firm’s revenues.

“Service revenues increased by 9% ending the year 2011 with P67.8 billion. Globe made significant headway in its mobile business during the year anchored on personalized postpaid plans, revitalized prepaid brands offering unique, value-for-money services and differentiated customer service,” said Cu.

The positive results encouraged Globe to partner with Aegis People Support for the new Visayan-speaking hotline.

“We recognize the importance of the Cebu and the Visayas market in our business. Here you have vibrant local economy, strong consumer spending and is a premier business and tourism destination. We also learned that at least 20 million people in the country speak the Visayan language,” said Peter Bithos, Globe Telecom senior advisor for consumer business.

Aegis People Support president Bong Borja said the firm had already hired 50 agents, who were now online and taking calls from Globe subscribers.

Borja said the growth in the number of agents would depend on Globe Telecom’s required support in the next few months. /Reporter Aileen Garcia-Yap