MANILA, Philippines—Earth Hour, an annual environmental campaign that raises awareness on climate change, will be held online on March 27.
In past years, the event is marked by switching off lights for an hour as a symbolic gesture to the commitment to saving the planet.
The World Wide Fund (WWF) for Nature in the Philippines seeks to unite people online for the event on March 27 at 8:30 to 9:30 p.m.
But this is the first time that, before the light-off event, WWF-Philippines will hold a watch party for several shows featuring sustainable lifestyles that can help slow the irreversible destruction that climate change can bring.
Earth Hour PHlix will run from 3:30 p.m. to 9:30 p.m on March 27.
“We’ve never had this kind of Netflix kind of webinar series type that’s available for everyone to understand different kinds of topics,” said Gia Ibay, climate and energy program head of WWF-Philippines.
“This one will be available to everyone for them to really understand what else they can do, the sustainable actions they can do, and apply it,” Ibay said.
“The fact that it’s digital, we believe it will reach more people. If you share and share the digital format, it also magnifies the message,” she said.