(Editor’s note: This is the sixth in a series of articles on the observance of INQUIRER.net’s 23rd anniversary. It tackles the innovative digital advertising campaigns and well-crafted native content that help clients find relevance and secure consumer loyalty in its target market.)
INQUIRER.net, the No. 1 news and information website in the Philippines, and BrandRoom, its award-winning ad solutions division, continue to blaze the trail in some of the best and most memorable digital advertising campaigns on a publisher platform.
It’s the kind of internal collaboration that places both brands ahead of the competition—INQUIRER.net for being an effective medium for digital ads and BrandRoom for being a team efficient in cutting edge creativity and influential storytelling.
They continue to create innovative digital advertising campaigns and well-crafted native content that help clients find relevance and secure consumer loyalty in its target market.
23 years in the making
INQUIRER.net, being the first ever publisher title on this side of the web, has been championing digital advertising since 1997, with the introduction of standard website banner ads which earlier clients found to be highly effective and continued to tap.
The site continues to be a prime example of a media platform that makes good use of its massive global reach to connect its audience with brands that matter to them. It has grown its client portfolio for display advertising from only a handful of small brands willing to experiment with the title, to a wider network of brands of varying scales that continued to place utmost trust not just on INQUIRER.net’s credibility and integrity, but also on its tech capabilities that generate value for advertising money.
In 2014, INQUIRER.net pioneered the native advertising business model in the country by establishing BrandRoom. It was a way to diversify ad products and bring local flavor into contextual advertising.
It is the first local media company to offer native advertising solutions to businesses, which is a value-first add-on to any digital marketing campaign with a message to send to its target audience.
BrandRoom is a team of digital strategists, writers, multimedia artists and producers, data analysts, web and mobile developers, and video producers who possess valuable experience and expertise in the fields of media, advertising, marketing, data science, and journalism.
It is a group of digital natives who are attuned to the latest trends, both local and international, and whose skillsets are periodically refreshed and improved through training programs, seminars, and workshops here and abroad to ensure quality of work that can compete globally.
Dual strength
INQUIRER.net and BrandRoom’s track record of producing the perfect mix of outstanding creative output and extensive audience reach guarantees the perfect media solution for any brand campaign requirements. Both teams are open to collaboration with any brand–big or small, legacy or start-up.
INQUIRER.net and BrandRoom continue to deliver quality, out-of-the-box work designed to meet key objectives of clients and provide them tangible positive results, all while ensuring that they are received well by the INQUIRER.net audience.
Through the years, both INQUIRER.net and BrandRoom have worked on thousands of digital advertising campaigns with major brands and companies like Ayala Corporation, SMDC, Netflix, BDO Unibank, Globe Telecom, Hong Kong Tourism Board, Megaworld, Nestle, Smart Communications, XOOM, Unilever, P&G, Metrobank, Aboitiz, Astra Zeneca, among others, with numerous clients attesting to the proficiency of its advertising offerings:
What’s next?
Despite increased competition, INQUIRER.net and BrandRoom remain ahead through constant product innovation and rigorous skillset preparation, all to better serve clients and partners. The group continues to be encouraged by the trust and the accolades it has been getting from not just people it works with, but also from the industry it operates in.
TSB
