Japan sushi chef using bodybuilder delivery to buoy COVID-19 hit business
TOKYO—A sushi restaurant in central Japan is trying to boost sluggish demand during the coronavirus pandemic by sending shirtless bodybuilders to deliver food to its customers.
The service dubbed “Delivery Macho,” was established by 41-year-old Imazushi chef Masanori Sugiura who is also a competition bodybuilder.
Sugiura has recruited his friends who worked at fitness gyms to work as sushi delivery staff, as they were out of work during the pandemic.
The only condition is that customers need to order a minimum of 7000 yen ($66) to get a taste of the delivery macho.
The promotion has been a sensation on Twitter, and Sugiura receives up to 10 orders a day with monthly earnings from the service of about 1.5 million yen.
For more news about the novel coronavirus click here.
What you need to know about Coronavirus.
For more information on COVID-19, call the DOH Hotline: (02) 86517800 local 1149/1150.
The Inquirer Foundation supports our healthcare frontliners and is still accepting cash donations to be deposited at Banco de Oro (BDO) current account #007960018860 or donate through PayMaya using this link.