REYKJAVIK, Iceland — The hot springs of Iceland are not the only thing making tourists sweat, as a look at the hotel or lunch bill will tell you that most things cost more, sometimes much more, than anywhere else in Europe.
On the subarctic island, consumer prices were on average 56 percent higher than the rest of Europe in 2018, making Iceland the single most expensive country, ahead of Switzerland (52 percent), Norway (48 percent) and Denmark (38 percent), according to Eurostat data.
In order to avoid unpleasant surprises, Quint Johnson had done “some research,” before traveling to Iceland from the United States for a week’s vacation with his family.
“But it’s been a little bit of a shock,” the 22-year-old student told Agence France-Presse, having discovered the chilling rates for familiar items like a simple hamburger with fries and a beer.
A glance at the menu at an Icelandic restaurant will tell you that a plain cheese pizza will run you around 2,400 kronur — almost 17 euros ($19) — a glass of wine will be at least 10 euros and a pint of beer costs about 7 euros.
“That’s a big price jump compared to what I’m used to,” Johnson said.
According to the consumer price comparison site Numbeo, a dinner for two in an average restaurant ends with a bill of about 85 euros, a bottle of wine in a shop is priced at around 17 euros, and a dozen eggs cost up to 5 euros.
Purchasing power
A small population of 355,000 coupled with a high dependence on imported goods and high taxes on alcohol all help explain Iceland’s steep prices.
“Iceland is so small. So it’s very difficult to get the same economies of scale as you have with companies in countries that are 100 times larger,” said Konrad Gudjonsson, chief economist at the Iceland Chamber of Commerce.
Regulation also plays a part and imported products based on things like raw eggs or unpasteurized milk face significant customs barriers.
Large fluctuations in the Icelandic krona in 2016-2017 have also led to a general price increase.
Gudjonsson points out that there is also a “strong link between how expensive countries are and the standard of living,” and Icelanders on average do well for themselves.
In 2018, the median monthly wage for someone working full-time was 632,000 kronur before tax (about 4,450 euros), according to Statistics Iceland.
So while the cost of living can come as a shock to tourists, the locals have the salaries to match it.
“We have to take into account the level of wages in Iceland. Here, we have one of the highest wages on average in Europe,” said Breki Karlsson, chair of the Consumers’ Association of Iceland.
Clouds on the horizon
But according to the central bank’s forecasts, Iceland is heading for harder times. The economy is on course to contract by 0.4 percent in 2019, which would be the first time it shrinks in 10 years.
Statistics Iceland also lowered its outlook in May. It now predicts a 0.2 percent contraction of GDP, after having forecast 1.7 percent growth for the year in February.
The worsening outlook is attributed in part to a decline in the island’s outsize tourism industry, which has been exacerbated by the collapse of Icelandic low-cost carrier WOW air.
The fishing industry has been hit by a sudden disappearance of capelin fish in Icelandic waters, leading to the government not issuing any fishing quotas at all in 2019 for the economically vital fish.