Personalized wines

A local distributor voiced their confidence in marketing personalized labeled local brand wines in Cebu saying they plan to invest P1 million next year in expansion.

Aida Patana, chief executive officer of Cebu Maps Marketing, said marketing wines in Cebu is no longer difficult due to the high public awareness and appreciation of wines.

“What we see now is placing an edge to the product so we offer the personalized labels especially to those who wants to give wines as gifts,” said Patana.

She said they are offering wines in red and white variants of Michel Lhuillier brand.

At present they are now distributing the wines in Visayas and Mindanao and hopes to expand to Luzon next year.

“This year my target is to sell 10,000 bottles of the wines. I also plan to open a branch in Ozamis next year.”

For her expansion, Patana said she is looking at investing at least a million next year.

“I am very confident of the product especially this Christmas season when people really buy wines,” said Patana. Reporter Aileen Garcia-Yap