November is National Reading Month. According to the 2012 National Book Development Board Readership Survey, 97 percent of Filipino adults in the National Capital Region are readers. The same survey showed that 92 percent of adults in the Metro read books; 86 percent prefer newspapers; 56 percent, magazines; and 41 percent, comics.—Schatzi Quodala, Inquirer Research
The US newspaper industry is seeing some glimmers of hope after being battered for years, a prominent study concluded Monday.
The Philippine Daily Inquirer remains the country’s No. 1 newspaper, according to the latest readership survey by The Nielsen Co.
The Philippine Daily Inquirer is the most read newspaper in Metro Manila, Mega Manila and major urban areas in the country, according to the latest survey by The Nielsen Co.
Firming up its position as the country’s No. 1 newspaper, the Philippine Daily Inquirer established a huge lead in readership over its rivals in nearly all socioeconomic classes and urban areas of the country in the latest survey by The Nielsen Co.