Quantcast
Article Index |Advertise | Mobile | RSS | Wireless | Newsletter | Archive | Corrections | Syndication | Contact us | About Us| Services
 
  Breaking News :    
Advertisement
Inquirer Mobile
Property Guide

INQUIRER ALERT
Get the free INQUIRER newsletter
Enter your email address:

 
Breaking News / World Type Size: (+) (-)
You are here: Home > News > Breaking News > World

  ARTICLE SERVICES      
     Reprint this article     Print this article  
    Send Feedback  
    Post a comment   Share  

  RELATED STORIES  




imns



Banned 'Cocaine' energy drink re-emerges as 'Censored'


Agence France-Presse
First Posted 09:24:00 05/12/2007

Filed Under: Beverages, Marketing

NEW YORK--An energy drink that was barred by the US government from going on the market with the name "Cocaine" will re-emerge under the tongue-in-cheek moniker "Censored," its maker said Friday.

"We love the 'Censored' name because it has the same rebellious and fun spirit that our original name did," said Redux Beverages LLC founder Jamey Kirby.

The company announced Tuesday it was going to change the name of the "Cocaine" beverage in the face of pressure from officials and others who said it glamorized illegal drug use.

The Las Vegas, Nevada-based firm said it took the action about the title of its caffeine-loaded drink -- which contains no cocaine despite the name -- in the face of "threats" by the US Food and Drug Administration and state officials.

Legal troubles for the firm began on April 4, when the FDA issued a warning to Redux that it considered the drink illegal, saying it was being marketed as an alternative to an illegal street drug and making claims to treat or cure disease.

The drink contains over 1,100 milligrams of caffeine, slightly more than a large Starbucks coffee, according to the company, and among the highest in the category.

It also contains taurine, an amino acid, and guarana, a stimulant from a South American plant, as well as vitamins and other ingredients.

The makers pitched it as "the legal alternative" to compete in a rapidly growing market for energy drinks worth more than 3.5 billion dollars in the United States alone.

Redux claimed the drink had made inroads by taking market share from beverages including Red Bull, RockStar and Monster, which also are loaded with caffeine and other stimulants.



Copyright 2014 Agence France-Presse. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.



Share

RELATED STORIES:

OTHER STORIES:



  ^ Back to top

© Copyright 2001-2014 INQUIRER.net, An INQUIRER Company

The INQUIRER Network: HOME | NEWS | SPORTS | SHOWBIZ & STYLE | TECHNOLOGY | BUSINESS | OPINION | GLOBAL NATION | Site Map
Services: Advertise | Buy Content | Wireless | Newsletter | Low Graphics | Search / Archive | Article Index | Contact us
The INQUIRER Company: About the Inquirer | User Agreement | Link Policy | Privacy Policy

Advertisement
Megaworld
TAGAYTAY FONTAINE VILLAS
Radio on Inquirer.net
Pacquiao