MANILA, Philippines?Eat whole grain cereals for breakfast, be healthy and even lose weight.
This was the message of Nestle & General Mills Cereal Partners Worldwide (CPW) executives to Filipinos in a recent interview. CPW said that their products were made of whole grains, the most popular being Koko Krunch for children and Fitness for adults.
"Don't skip breakfast," said John Athanatos, CPW Glocal Director of Nutrition and Regulatory Affairs, stating the first meal of the day provided energy to get through the day's many activities. He said that many were skipping breakfast either because they had to rush in the mornings or they were on a diet.
"It won't help them diet," said Balki Radhakrishnan, CPW Head of Marketing, who stated that skipping breakfast will only make them hungrier by the time they prepare to eat lunch. "Have cereals for breakfast" so that the body maintains a good amount of energy throughout the day, he said.
"Cereals control hunger levels," Athanatos explained.
Radhakrishnan said that eating whole grain cereals will not ruin one's diet, as the amount of food a person who had cereals for breakfast will not be hungrier than he should be come lunchtime. He said that skipping breakfast would most likely make one eat more during lunch.
Athanatos stated that the usual Filipino breakfast, which normally revolved around fried processed meats, dried fish and rice, was also not the healthiest of meals.
"(That kind of food for breakfast) is not suitable for today's lifestyle," which he described as active. He added that Filipinos needed to eat breakfast meals that "met their nutritional needs."
Children and adults who eat cereals have been proven to have healthier body weight and were more likely to get their nutritional requirements, said Athanatos. He added that they were also less likely to get easily tired since cereals gradually release energy, unlike other breakfast meals which give a sudden boost of energy "and then (you feel) suddenly very tired."
Radhakrishnan said that behavior change for those living in Southeast Asia was a challenge but that they sought to take it on through education and awareness.
The marketing executive explained that Nestle has devised a way to process whole grain cereals without shortening their products' shelf life. "Our cereals can last for 12 months and will taste like your usual cereal product, without the rough texture or unpleasant taste. We made it so that the children will still want to eat it," Radhakrishnan said.