MANILA, Philippines?The Catholic Bishops' Conference of the Philippines is pleased that a McDonald's ad showing two children wooing each other has heeded its call to stop airing at once.
The 30-second ad of the giant fast food chain has been pulled out since Tuesday night from airing on major television networks following appeals from some officials of the Catholic Church who said the ad conveyed a wrong message on relationships to viewers.
Margot Torres, McDonald's Philippines vice president for marketing, announced over Church-run Radio Veritas on Tuesday that the ad has been pulled out from GMA-7 around noontime and ABS-CBN at 6 p.m. on Tuesday.
The firm has decided to get rid of the TV commercial in respect to the request of the officials of the CBCP, particularly Caloocan Bishop Deogracias Iñiguez to do so, said Torres.
"We would like to inform the public that McDonald's decided to pull out the commercial because we respect the call of Bishop Iñiguez and we will replace the spot with an old commercial," she added. "So by [Wednesday], a different McDonald's ad should be seen on TV."
Upon hearing the news, Iñiguez on Tuesday expressed appreciation for the fast food firm's decision to consider the Catholic Church's request based on its teachings on family values.
"We are very happy that McDonald's listened to our plea, that it agrees with the sentiment and the reflection of the church on the commercial spot," said Iñiguez over the Catholic radio network.
Some CBCP officials were upset over the new McDonald's commercial, which showed a little girl asking a boy around her age if she can be his girlfriend. But the boy told her he wasn't ready because girlfriends can be too demanding and tend to want so many things.
But he changed his mind when the girl told him that all she wanted was a packet of French fries from McDonald's, which was being sold at P25.
Iñiguez earlier said the ad could send the wrong message to young viewers since the two children were not even at the right age for such a relationship being projected by the commercial.
Fr. Melvin Castro of the CBCP Episcopal Commission on Family and Life also said the commercial was "very shallow" and "cheapened human relationships."
"We don't want our commercials to draw misinterpretations ... our intention was only to convey to the public that our products are not expensive," Torres explained.