Manila, Philippines?Applications Unlimited.

The name itself shows that Oracle's program knows no limitations in offering support and enhancements to their clients' applications.

In a recent press briefing, John Hansen, Senior Director for Oracle's APAC Outbound Product Management and Strategy and Applications Development, shared that Oracle Applications Unlimited ensured companies to maintain their success using present and new applications. He said that the program will allow clients to use new and keep existing applications.

Applications Unlimited promises enhancements to product lines, continuous upgrades, no forced migrations, and lifetime support among others. Hansen revealed that giving clients the power to choose was a strategy for customer retention.

Oracle even stepped up their game by letting clients have control over what applications they want to add and keep, allowing them to pick applications which suit their business needs best. They said they were showing their commitment to clients by protecting their investments and allowing them to decide how applications are utilized and whether they can be accessed on-premise, private or public clouds, or through hybrid method.