PASIG CITY, Philippines—(UPDATE) Spurred by rising demand for outsourced voice and back office services, Sitel has opened a new facility in Pasig City, the sixth for the firm.

The new facility has been operating since November 2007 but was only recently completed. It has a 2,000 seating capacity, the company said.

It will serve existing and new clients in retail, entertainment, financial services and telecommunications, the company added.

Sitel Asia Pacific Chief Operating Officer Steve Barker said the Philippine operations now employ 11,000 agents.

Global operations number 60,000 agents.

Barker also said the company will open a 500-seat facility in Baguio, its third in the city by July or August.

The new site should provide employment to some 700 people in the area once fully operational.

The site would be located just several meters away from Sitel’s second site in Baguio City, along Loakan Road.

Barker said the Philippines contributed about 10 percent to the company’s overall revenues of $1.8 billion in 2008.

He added that Sitel has been growing at an average of 30 percent every year, noting that the company has added four new clients for the Philippines in 2009.

The local operations serve a total of 30 offshore clients, majority of which are using Sitel’s voice-related services, the company said.

Sitel also offers technical support, business-to-business consumer support and other back office requirements.

Sitel has over 155 facilities in 27 countries and is one of the biggest BPO employers in the Philippines.

Barker said the company was also looking at setting up another facility in San Fernando, La Union.

“Since we’re already in Baguio, the next logical move is to go down to San Fernando,” he told reporters. “We’re constantly looking for the right opportunities that make sense. People are our biggest drivers, so we want to pursue the right location with the right talents.”

Beyond Metro Manila and Northern Luzon, however, he said the company was also looking at other possible sites, particularly in Southern Luzon.

The company’s two facilities in Pasig City each have more than 2,000 seats. Its Quezon City site has 1,000 seats and its Mandaluyong center, another 780 seats. The Baguio facilities have a capacity of 800 and 1,000, respectively.

“We’re always trying to see how we can add more value to our business. Customer service is becoming more complex,” he said. “It all comes down to what our clients want and what our talents can offer.”