MAKATI CITY, Philippines -- Taiwanese mobile phone company HTC is expanding its market portfolio in the Philippines with the launch of three new mobile phones.
The new phones are the HTC Touch Viva, the Touch 3G and the Touch HD -- all of which are powered by the Microsoft Windows Mobile 6.1 operating system.
Instead of targeting business users, HTC is focusing on mid-market mobile phone users and so-called ?power users.?
In light of the launch, Mark Dewey Sergio, HTC Philippines Country Manager, said the company is planning to expand operations in the Philippines.
He said there would be more offerings from the company as they build their brand in the Philippines.
Sergio said they are anticipating the surge in demand for 3G services. Thus HTC will continue introducing third-generation (3G) and 3.5G handsets.
Smart Communications, Sun Cellular and Globe Telecom are currently offering 3G mobile services.
The recent launch was the first time HTC introduced three phones simultaneously. It previously launched the Touch Diamond and Pro series and the S700 series.
The HTC Touch Viva is currently its cheapest at P21,990. The Touch Viva is the second smallest unit that has a 2.0-megapixel camera at the back that runs on an EDGE (Enhanced Data rates for GSM Evolution) cellular network.
Nevertheless, it uses has wireless fidelity (WiFi) capabilities allowing it to connect to the Internet.
The Touch 3G looks similar to the Touch Viva but is slightly smaller and is 3G-capable has WiFi connectivity. It also has a built-in 3.2-megapixel camera and costs P32,900.
The Touch HD is the top-of-the-line unit. As the name implies, it can play videos at higher resolutions than most phones in its class. It also has one of the biggest screens among all of HTC's phones, past and present.
The Touch HD is also 3G-ready and also has an integrated global positioning system antenna. It is priced at P55,900.
The three new HTC phones are using the latest TouchFlo interface allowing easier access for applications, which would normally require an analog keypad or a stylus.
All the phones will become available in December.
