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PASAY City, Philippines -- Green colors local inventions and research in this year’s National Inventors’ Week, which happens every third week of November.

“Going green is not a choice,” said Jean Lao, chief operating officer of Chemrez Technologies, which launched an award that will identify scientists, inventors, professionals, industry practitioners and members of the academe who have developed eco-friendly products and processes.

“Normally in the country they use green products if it is less costly and does what it promises. But today we are seeing more informed consumers who are beginning to see the benefits of green products and are ready to pay the premium for it,” Lao said.

The Chemrez Green Chemistry Awards aims to highlight Filipino inventions -- product or process -- that can help reduce or eliminate the use or generation of substances that are hazardous to the environment.

Green chemistry describes the whole life cycle of a product, including design, manufacture, use and disposal, Lao said.

Lao said the entries will be judged based on innovation of indigenous resources, impact on air, effluent and solid waste, industrial application and commercial viability.

“The award aims to encourage inventions that lower the carbon footprint. We also want to bring this green consciousness to the public because after all, it is the environment that we all live in,” said Lao.

Encouraging inventors and visitors to go for green innovations, Chemrez Technologies has displayed several of its green products in this year’s National Inventors’ Week event.

The company has developed a biosolvent and oil spill dispersant, BioActiv fuel enhancer for diesel and gasoline and polycol unsaturated polyester resin.

The award will have two categories: the Green Chemistry Special Awards for the general public, individuals, profit or non-profit organizations and the Sibol Special Award for high school and college students.

Winners will receive trophies and cash prizes of P60,000 and P40,000, respectively.

• Consumers to test new Windows
• Yahoo unveils partners for Web TV push
• BPO growth in 2009 similar to 2008
• Electronics titans open recycle centers
• LG shows off ‘smart phone’ watch
• MOTO W233 Renew uses recycled plastics
• YouTube joins Netflix on LG TVs