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Oracle aims ‘social’ CRM apps at SMBs

By Lawrence Casiraya
INQUIRER.net
First Posted 10:21:00 11/06/2008

Filed Under: Technology (general), Software

MANILA, Philippines -- Business software giant Oracle introduced web-based customer relationship management (CRM) but was quick to note it is not losing focus on its core business model.

Oracle introduced applications called Sales Prospector, Sales Campaign and Sales Library, which fall under Siebel CRM On-demand, a technology it acquired when it bought Siebel in 2005.

Oracle is making these applications available via subscription model at $70 per month per user (for a minimum of 12 months), even to small businesses with as little as five users.

These applications can integrate with existing Oracle E-Business Suite users and likewise pull content from third-party applications.

Sales Prospector, for example, allows end-users to measure "how likely" a sale could be closed given a customer's purchase history and other supplied data.

Prasad Rai, Oracle Asia Pacific senior director CRM On-Demand, said these applications were not derived from any packaged Oracle software and were developed specifically to run using the SaaS (software-as-a-service) model.

Oracle is also selling a module that allows access to these applications via mobile devices such as the Apple iPhone, taking advantage of cloud computing.

"The Philippines is a key market for us because this model makes CRM more accessible to price-sensitive end-users," Rai said in a briefing with local media.

Oracle is also looking to open up integration services for its partners servicing customers that would want to integrate applications into CRM On-Demand.

But Rai insisted Oracle is not veering away from selling packaged enterprise software.

"CRM On-Demand was created specifically for SaaS and extending that across mobile devices. People are simply finding this model attractive during these tough times," he said.



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