Philippine firms eyeing India BPO market
By Lawrence Casiraya
INQUIRER.net
First Posted 09:51:00 01/29/2008
Filed Under: Economy, Business & Finance
MANILA, Philippines -- With a booming domestic IT market, India represents a viable market as well for local business process outsourcing (BPO) companies, according to the head of local industry group BPAP.
A recent Gartner report forecast India's IT services to reach nearly $11 billion, driven by the adoption of new technologies being outsourced by large companies.
Rather than running data center monitoring or software development in-house, Gartner said Indian companies would rather outsource them to a service provider.
This trend favors countries like the Philippines; especially IT services companies that have traditionally relied upon overseas clients for business. India could be a potential market outside of the United States and Europe.
Oscar Sanez, chief executive of the Business Process Association of the Philippines, believes the country is in a very good position to take advantage of this trend given the “smooth” relationship between India and the Philippines, in the field of business process outsourcing or BPO.
In a telephone interview, Sanez noted that a few local companies have already started going to India in pursuit of lucrative BPO opportunities.
The Ayala Group, through its BPO unit LiveIT Solutions, recently announced its $25-million acquisition of Affinity Express, a company based in Pune, India that provides outsourced graphic services.
On the other hand, Sanez said recent investments made by Indian companies in the country is a good indication of the collaboration that exists between both countries.
Sanez predicts more Filipino companies will be looking to have a presence in India this year, adding: “We are as welcome in India as they are welcome here in the Philippines.”
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