Madworld unravels creative genius of 6,700 attendees
MANILA, Philippines—The Philippine Junior Marketing Association, together with one of the leading integrated communications agencies in the Philippines, Havas Media Ortega, extends their thanks to the record-breaking 6,700 attendees who took part in “Madworld: Unraveling the Creative Genius,” the biggest marketing-advertising convention of the academic year on Feb. 8 at SMX Convention Center, Pasay City.
Starting off the event in an electrifying note, the iconic rock star Rico Blanco took to the stage to serenade the crowd with his hit song “Time for You.”
The attendees were overjoyed when the first host, Ateneo Lady Eagle and team captain of Petron Blazers Gretchen Ho set foot on stage to introduce the first set of speakers.
First in line was Leigh Reyes, president and chief creative officer of Lowe Philippines and a renowned personality in the field of advertising, marketing and public relations, who left the crowd motivated and inspired as she shared her insights in making art and taking it into a whole new creative level.
“Learn by failing–FLEARN,” said Reyes.
The floor was then passed to another creative genius, Lawin Bulatao, the executive creative director of Arena Media. He imparted thoughts on the “Art of Crafting” and how essential it was to produce work that is no less than perfect.
Bulatao closed the first session with a remarkable quote: “Craft transforms something irrefutable to something irresistible.”
To keep the momentum for the second session, Gretchen Ho welcomed on stage one of the most in-demand radio DJs in the country, Papa Jack.
Session 2 began with the chief creative officer of one of the country’s highly acclaimed agencies, Publicis Jimenez Basic’s Brandie Tan. He placed emphasis on the importance of setting goals at a “global perspective” and of not being afraid to fail.
“If the work is made well, the world will watch it too,” said Tan.
Wrapping up the line of creative geniuses was the brother of the previous speaker and the executive creative director of McCann Worldwide, Budjette Tan.
He closed the session by discussing the significance of research to be able to tell a story that is extraordinary and effective.
“Don’t sell a product. Sell a promise,” he said.
Philippine Junior Marketing Association is thankful for the presence of the creative geniuses who graced this year’s Madworld and shared great knowledge to the junior members of the marketing and advertising community.
Madworld 2015 would not be as successful without the support and generosity of its sponsors: Valda Pastilles, Cebuana Lhuillier, Sterling Paper/Pentel, Nestle Ice Cream/Nestle Temptations/Nestle Kit Kat, Globe Telecom, John Robert Powers, Jergens/Caronia, Unilever, Jack N’ Jill Chiz Crispers/Jack N’ Jill Pretzel Crisps;
Bangs Tony & Jackey, Great Image, EasyShop.ph, Power Mac Center, Microtel By Wyndham Philippines, Hawk Backpack, Pascual Consumer Healthcare Corp. (Oracare, Potencee, Glutaphos); Chooks-To-Go, Pancake House, Krispy Kreme, Gardenia, Wacoal/Sorci Age, 360 Fitness, Oishi, Flawless, Inspired Project, Summit Media;
INQUIRER.net, Kambal Pandesal, Devant, Chinoy TV, Creativoices/Voice Of The Youth Network, Mulat Pinoy Kabataan News Network, 90.7 Love Radio, Magic 89.9, RX 93.1, WhenInManila.com, ClickTheCity.com, PinoyExchange.com, Wazzup Pilipinas, Status Magazine, Clavel Magazine, Sole Slam Manila, Business World and ANC/ MYX.
