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Big bucks in ‘buko’ juice

President Aquino wants Philippines to cash in on US coco water craze

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LOCO OVER COCO. President Aquino shows “buko” juice in a pack from the Philippines which is now a craze in the United States during his speech upon arrival from the US. At right, Madonna touts a coco drink from a company where she was reported to have invested $10 million. ARNOLD ALMACEN; PHOTO FROM LAX-MAGAZINE.COM

Ever think that the lowly buko juice could fuel a United States professional sport team’s championship drive?

The idea might not be that far-fetched with the increasing demand for “coco water” in the US and Europe as an alternative to Gatorade, according to top government officials.

Gatorade is a brand of sports drink that is used to replenish the combination of water, carbohydrates and electrolytes that athletes lose during vigorous exercise and athletic competitions.

But first, President Benigno Aquino III and administration officials would like the new craze for buko juice to energize the Philippine countryside.

According to Mr. Aquino, two US companies want to make fresh investments in the country’s coconut industry to meet the international demand for coco water.

He said he was very excited over what this would do for the development of the country’s coconut-growing regions.

“Drinking what they call coco water, and what we call buko juice, is a growing trend in the US. Because of its nutrients, because it is natural and environment friendly, it is becoming the new natural sports drink in America and is now a hundred-million-dollar industry,” Mr. Aquino said on his arrival early Friday from a working visit to the US.

“Doesn’t it (buko juice) sometimes just go to waste? Who would have thought we could earn from it and use it to uplift the lives of many Filipinos in the provinces,” the President said.

Coconut water, the clear liquid found inside young coconuts, is being promoted as an alternative natural sports drink because it contains in their natural form the essential electrolytes and minerals needed for rehydration.

Plant new trees

Trade Secretary Gregory Domingo said new investments in the coconut industry could generate tens of thousands of new jobs in the provinces.

He urged coconut farmers to plant new trees to make it sustainable for the Philippines to meet the growing international demand for coco water.

The two companies that have expressed interest in investing in the country’s coconut industry are Pepsi Co. and Vita Coco.

According to Mr. Aquino, Vita Coco officials told him during his US visit that they intend to invest $15 million in the next four years.

“The coco water (development) is exciting,” said Domingo.

He said the market for coco water is increasing by 40 percent annually. But while it can still cope with present demand, the Philippines needs to plant new trees to make its participation in the business sustainable, Domingo said.

The trade secretary said most of the country’s coconut trees are already 80 to 100 years old and their yield are only 20 percent of what they used to be. New trees would yield more coconuts, he said.

Philippines held in high esteem

In his remarks on his arrival at about 2:45 a.m. Friday, the President said the Philippines is again held in high esteem in the world stage following a year of administration efforts to curb corruption and of prudent spending.

According to Mr. Aquino, the Philippines is not just one of the members of US President Barrack Obama’s Open Government Partnership but is one of the leaders in promoting “an open, more honest and more trusted governance in the whole world.”

“We have seen the result of good governance. We are recognized by the whole world, not only by businessmen but also by governments,” Mr. Aquino said.

“Before we exported horror stories about our country’s situation, now we have numerous invitations to share our best practices here in the Philippines,” he added.

Obama and his cochair in the OGP, Brazilian President Dilma Rousseff, invited Mr. Aquino to the launch of the initiative for transparency and against corruption in government. The President was seated beside Obama during the event.

According to Ambassador to the US Jose Cuisia Jr., the Philippines was chosen to be one of the OGP leaders because of Mr. Aquino’s “commitment to good governance and his determination to fight corruption in order to create more jobs for Filipinos and eventually reduce poverty.”

Aside from the Philippines, the other members of the OGP steering committee are Indonesia, Mexico, Norway, South Africa, the United Kingdom, the US and Brazil.

“I am glad to be part of this extraordinary opportunity. We’re now not just a member but one of the leaders in promoting open, more honest and more trusted governance in the whole world. The Philippines is one of the members of the steering committee,” Mr. Aquino said on Friday.

Mr. Aquino also shared the Philippine experience in fighting corruption in speeches before an OGP-related forum, “The Power of Open Government: A Global Discussion,” where he was the only head of state to speak.

He also spoke on the same topic before the Asia Society and the World Bank.

Maximized trip

The President said he and his delegation maximized the trip to the US as they had gone on to Washington, DC, from New York on the invitation of the World Bank and the International Monetary Fund to share “our good experience over the past year.”

He also met with the Filipino community in Washington, DC.

He and the Cabinet secretaries in his party also met with US lawmakers to “strengthen the relationship that will ensure we have some assistance in taking on the straight path toward progress.”

“We intensified our initiatives in promoting a clean and accountable administration to maintain an honest, effective and dependable government,” he said.

“And along with our diligent economic managers, we asked businessmen in America to put their capital in the Philippines,” he added.

Mr. Aquino said the international community has seen how his government has been putting to right the country’s systems and institutions.

“The result, trust and confidence, that is the reason that more businessmen and worthwhile projects come in,” he said.

First posted 12:55 am | Saturday, September 24th, 2011


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Tags: Ambassador to the US Jose Cuisia Jr , Brazilian President Dilma Rousseff , Buko juice , coconut juice , Pepsi Co. and Vita Coco , President Benigno Aquino III , Trade Secretary Gregory Domingo , US coco water , US President Barrack Obama’s Open Government Partnership , US working visit


  • Anonymous

    I really hope this buko will translate into a very ” high esteemed filipino”. Folks, Pnoy thinks that $15M investment is huge for him to justify trip to US . Buko industry is already embedded in our culture since Marcos era, I dont think it will save Phil economy which he insinuates. This investment is through phone calls from investor, just how Pnoy as president treated abroad.

    • http://twitter.com/p0gsy Diego

      I salute you sir for your straight forward post. Juan dela Cruz seeks government reforms
      well beyond BJ (buko juice) !

  • Anonymous

    Pnoy claims the Buko juice “is now a craze” in the US. Folks, i’ve been here and there and never seen or felt such ridiculous claim as if he is selling an ipad2. Dont be fooled by malacanang student council.

    • Anonymous

      Communist!…or Tuta ni Arroyo!

    • Anonymous

      Nagpunta ka  lang pala rito, pero ako dito nakatira, alam ko malakas ang coco juice, ako mismo bubibili ng isang case  every week sa costco,  pero  galing sa thailand nga lang. meron din pineapple and mango juice na galing  sa atin, medyo mahal pero mas masarap.

    • http://pulse.yahoo.com/_JVCYAHYANOXFY67UNDW37GGFZY Sonny Jr.

      in new york it is…. and as you know whatever happens here in new york the rest of the US follows… so probably he is technically saying the truth unless you live somewhere from Dakota hhehehe

      • Anonymous

        Whatever happens in NY stays there, ask Hillary. But your claim that the rest of the US follows is yet to be proven. For sure whatever happens to Wall St. the rest of the US follows (collapse), check DOW Jones. But buko please, it’s been there since Marcos era. Dakota is nice try a visit.

    • http://pulse.yahoo.com/_R4CUX5WECRVSRCNHF7X6EHHMLA Robin A

      The world doesn’t revolve around your limited perception. “I’ve been here…” so you don’t live there it seems yet you seem to be the authority about the US such that  you claim that the President’s claim is ridiculous. You even criticize him by calling his administratio a student council. Well at least the President did his homework, You didn’t . Why don’t you do some research… google it and you will see dozens of news and magazine reports regarding the coconut water craze by big celebrities and athletes. Research dear. 
      And at least he is trying to do something positive for the country, unlike some bitter people who irresponsibly criticize without such an iota of actual data. 

      • Anonymous

        What’s wrong with the claim is that as if the buko craze is his making. But instead a conglomerate effort of India, Thailand, Indonesia and Phil. That’s the truth that he never mentioned. He failed to mentioned that by this craziness in (NY) we can follow what other countries have already been instituted long ago. There is nothing wrong to follow them as long as you dont grab any credit. He followed the program of conditional cash transfer but he never gave credit who instituted it. Buko mentality right? credit grabber like hacienda grabber.

      • Anonymous

        Buko Juice is a craze in America ?  REALLY ?  Who is he kidding ?  Who are the Philippine Media kidding ?  HAR! HAR! HAR! HAR!

        benign0-the-Turd, his cabinets and clueless oblivious Philippine Media sure do agree in one thing:  FILIPINOS CAN STILL BE FOOLED !!!!!  HAR! HAR! HAR!

        My parents told me the canned buko juice that America is crazy about is not Philippines but from THAILAND !  HAR! HAR! HAR! HAR!

        Most of all, Americans do not trust products from the Philippines more so from Thailand.  !  HAR! HAR! HAR!  They’d rather go to JAMBA JUICE !  and Mexican Jugos Frescas !  HAR! HAR! HAR!

      • Anonymous

        Tuta ni Arroyo!

    • Anonymous

      it’s bullshit what he is claiming. with the abundant energy drinks available in the market that is very cheap,i seldom buy this buko juice that is quite expensive.i can buy 2 powerade for a can of buko juice. and the taste,it’s just like you added sugar in water.don’t believe that there is a craze for that juice here in usa.

  • Anonymous

    Mukhang magandang negosyo ang BJ ngayon ah! hehehe

  • Anonymous

    Matagal na po yan sa States. Sa mga pilipino stores ay maraming tinda ng buko juice.
    Siyempre, ngayon lang kayo nakalabas ng bansa kaya medyo bago sa inyo.

    On the other hand, it is really worth noting that buko juice is now a craze in the States. But most companies that sell buko juice are Thai companies, kaya medyo late na tayo sa pag eexport.
    With Virgin Cocnut Oil as cure for  Alzheimers, buko juice and coco oil we have great export.
    The only problem is….most of our coconuts ay ginagawang tuba, kaya yon magtutuba naman ang baka mawalan ng trabaho.

  • Anonymous

    Talaga naman ine-export na natin ang sabaw ng niyog nuong araw pa ah. Ang tawag natin e Coco Vinegar. Ang mga exporter e KAP Green,  Andy Albao, Prince Nico, ACB, Mabuhay, 3K Food, at marami pa. Kaya Mr. BS Aquino research muna bago magdadadaldal, nakakahiya.

  • Anonymous

    It seems to me that the president is doing a fair job in promoting Filipino products abroad, the volume of investments may not be that big but at least its a good first step in encouraging stronger business interaction between the Philippines and our foreign partners. I wish the President more luck in his sound programs to boost our country’s economic competitiveness.

  • http://pulse.yahoo.com/_OSPLKSPHZHKEVAMNJQQV4GDGAQ ely

    PNOY Fooling ignorant people again and again?

    • http://pulse.yahoo.com/_R4CUX5WECRVSRCNHF7X6EHHMLA Robin A

      Who is more ignorant those that don’t know, or those who don’t know but they think they know. You haven’t done any research have you and yet you make rash criticisms. If you would just do a few clicks of your mouse, and do a few searches you will see that there is a craze among celebrities and athletes regarding coconut water. So much of what he says is valid. 

  • http://pulse.yahoo.com/_RQPBKLCOXZ2JTBNIE3SGLONJEY Shopaholik!

    Okay talaga ang buko, kahit kalbo ang itsura ay may pakinabang na sabaw.

    Ang ulong kalbo ni PeNoy ay wala dahil purong abo ang laman.

    • Anonymous

      ikaw talaga shopaholik,parang nagsasabi ka ng totoo.hehehe…

  • Anonymous

    Why am I seeing so many NEGATIVE opinions here just because the President made a simple comment that Filipino Buko Juice has become a popular drink in NY?? Its either you people paid or just plain stupid

  • http://www.facebook.com/people/Drew-Santos/100000200117617 Drew Santos

    This is a good thing. why are so many people being negative, get over your hate for the President and be glad the Coconut industry is getting its well-deserved attention.

    • Anonymous

      Buko Juice is a craze in America ?  REALLY ?  Who is he kidding ?  Who are the Philippine Media kidding ?  HAR! HAR! HAR! HAR!

      benign0-the-Turd, his cabinets and clueless oblivious Philippine Media sure do agree in one thing:  FILIPINOS CAN STILL BE FOOLED !!!!!  HAR! HAR! HAR!

      My parents told me the canned buko juice that America is crazy about is not Philippines but from THAILAND !  HAR! HAR! HAR! HAR!

      Most of all, Americans do not trust products from the Philippines more so from Thailand.  !  HAR! HAR! HAR!  They’d rather go to JAMBA JUICE !  and Mexican Jugos Frescas !  HAR! HAR! HAR!

      • Anonymous

        Communist!

  • http://pulse.yahoo.com/_EDONGZXLU4IMWUITGKQO3APW5Q Jose Ramos benigno

    P-Noy, as a filipino, You Make Me Proud (YMMP). Kaming mga ordinaryong may mga niyog, ibig sabihin magkapera na.

  • http://pulse.yahoo.com/_LZIG7PHQBOSCFRLLROQN237VVA Rocky

    How this buko juice craze will generate job opportunities in the country is not well-explained by the President. Will Vita-coco, the company that expressed interest in million-dollar investment in the country, set up coconut-juice factories in coconut-growing provinces? In the four years that the investment will come into fruition, what will happen to our coconut farmers, will they have better lives and will they receive fair business deals with these foreign investors? So many questions lie waiting that this government needs to answer for the enlightenment of the Filipino public.

    • Anonymous

      Buko Juice is a craze in America ?  REALLY ?  Who is he kidding ?  Who are the Philippine Media kidding ?  HAR! HAR! HAR! HAR!

      benign0-the-Turd, his cabinets and clueless oblivious Philippine Media sure do agree in one thing:  FILIPINOS CAN STILL BE FOOLED !!!!!  HAR! HAR! HAR!

      My parents told me the canned buko juice that America is crazy about is not Philippines but from THAILAND !  HAR! HAR! HAR! HAR!

      Most of all, Americans do not trust products from the Philippines more so from Thailand.  !  HAR! HAR! HAR!  They’d rather go to JAMBA JUICE !  and Mexican Jugos Frescas !  HAR! HAR! HAR!

  • Anonymous

    mga ibang nagcocomment dito either mga kampon ni gloria o mga sira ang kwerdas. either way, pakyu. 

    • Anonymous

      Sorry Sir, Gloria camp is still sleeping. We are neutral fellow filipino looking from the outside. Gloria has nothing to do with these comments. I assumed too that Pnoy has nothing to do with other comments. It is an expression of sentiments based on educated opinions. Both are valid so long as it is not partisan and the use of foul language is discouraged.

  • Anonymous

    Yes but…Thailand, Indonesia, Vietnam and South American countries can easily compete with us in this market. It’s good but we need to think of more products. Our limited money should be used to find more job creation solutions and education for people in the rural areas.

    • Anonymous

      Buko Juice is a craze in America ?  REALLY ?  Who is he kidding ?  Who are the Philippine Media kidding ?  HAR! HAR! HAR! HAR!

      benign0-the-Turd, his cabinets and clueless oblivious Philippine Media sure do agree in one thing:  FILIPINOS CAN STILL BE FOOLED !!!!!  HAR! HAR! HAR!

      My parents told me the canned buko juice that America is crazy about is not Philippines but from THAILAND !  HAR! HAR! HAR! HAR!

      Most of all, Americans do not trust products from the Philippines more so from Thailand.  !  HAR! HAR! HAR!  They’d rather go to JAMBA JUICE !  and Mexican Jugos Frescas !  HAR! HAR! HAR!

  • Anonymous

    Good promo Mr. President. But the coconut industry would be more thriving if Danding Cojuangco, your uncle, didn’t touch the coco levy fund during the Marcos era.

    • Anonymous

      Buko Juice is a craze in America ?  REALLY ?  Who is he kidding ?  Who are the Philippine Media kidding ?  HAR! HAR! HAR! HAR!

      benign0-the-Turd, his cabinets and clueless oblivious Philippine Media sure do agree in one thing:  FILIPINOS CAN STILL BE FOOLED !!!!!  HAR! HAR! HAR!

      My parents told me the canned buko juice that America is crazy about is not Philippines but from THAILAND !  HAR! HAR! HAR! HAR!

      Most of all, Americans do not trust products from the Philippines more so from Thailand.  !  HAR! HAR! HAR!  They’d rather go to JAMBA JUICE !  and Mexican Jugos Frescas !  HAR! HAR! HAR!

  • http://pulse.yahoo.com/_GUZISWUMVDD5QJUC7GBJKEM7XA prangka

    Congrats Mr. President!

    • Anonymous

      Buko Juice is a craze in America ?  REALLY ?  Who is he kidding ?  Who are the Philippine Media kidding ?  HAR! HAR! HAR! HAR!

      benign0-the-Turd, his cabinets and clueless oblivious Philippine Media sure do agree in one thing:  FILIPINOS CAN STILL BE FOOLED !!!!!  HAR! HAR! HAR!

      My parents told me the canned buko juice that America is crazy about is not Philippines but from THAILAND !  HAR! HAR! HAR! HAR!

      Most of all, Americans do not trust products from the Philippines more so from Thailand.  !  HAR! HAR! HAR!  They’d rather go to JAMBA JUICE !  and Mexican Jugos Frescas !  HAR! HAR! HAR!

      • Anonymous

        I knew it… Mariano Renato Pacifico would be posting something negative again! I guess you just won’t find anything redeeming about the Philippines. 

        Pls. read the article again and see the whole impetus of the message – someone is at least trying to help alleviate the plight of those in need of help in the Philippines. Will Noynoy solve all of the woes now or before his term ends, definitely not, it’s been corrupted for so many years, but at least he is trying.  I, for one, will give him a chance in the hopes that the lives of our countrymen will improve.  You have one solid “crab mentality” MarianoRenatoPacifico.  I just hope your parents dont’ behave the same way that you do otherwise, what a shame!!!

      • http://pulse.yahoo.com/_BN4RGMJXFOD6DKC2HM24M34K34 Bart

        May sayad yata ito. Paulit-ulit ang post

  • Anonymous

    If you start walking from Pagudpud (for the foreigners reading this, this is the Northern tip of Luzon) down to Sulu, (way down South of Mindanao) – -there is one thing which you will see from top to bottom of the Philippines- -that is a coconut tree. The potential of the coconut to make the Philippines a 1st world country has existed for centuries but, alas, has never been tapped. It is our Middle East Oil. Maybe these two American firms can jump-start this by exporting our buko juice. The Philippine Coconut Authority or Philcoa (note to the young ones: Philcoa is not just a bus stop) has literally hundreds of use of the coconut in its research archives, but again, is not being tapped to the fullest. Read: buko juice, VCO, nata de coco (remember how Japan used this product like crazy two decades ago?as usual we blew it by not regulating our exports), How about those Filipino unique dishes like Laing, Gata, etc. All these have to exported to create true wealth. A gargantuan government-private sector effort is needed, though. If PNoy or the foreign investor-businessman would ever read this, pay a visit to the poorly funded Philcoa – -the key to our wealth has been lying at our doorstep all these years. 

  • Anonymous

    This is so far the “windiest” president the likes of Ahmadinejad. “the investors are lining up”; ” numerous invitations”; “more businessmen and project come in”. I hope these things will happen.The true perspective is that while he was in NY, most, if not all head of states are busy in UN regarding the Palestinian issues. No wonder why he was the only head of state to speak before OGP related forum. Most of the leaders are issuing their stand on Palestinian while our Pnoy is busy exploring coconut which was the bread and butter of the Cojuangco clan. dont be fooled.

  • http://twitter.com/p0gsy Diego

    why not give BJ a chance?
    ang sagot sa uhaw na uhaw na mamamayang pilipino..BJ !  hay buhay !

  • http://twitter.com/SampalocKid sampalok kid

    si madonna naman ang type mo ? o yung “buko juice” ni madonna ? Lol 

  • Anonymous

    the land reform program of the Ph brought bad things to food productions,  rice importations have risen since the land reform law! this should be totally scrapped, now!  let those foreign investors who want to invest in corporate farming for food productions be encouraged in this business!  you cannot trust these farmers who does not know how to pay their agricultural loans from the government, and agricultural productions are still very insufficient! its time to give this favor to those who can really produce more for local consumption & exports;  let those unproductive farmers look for another jobs, ok?

  • http://www.facebook.com/cunning.baboy Cunning Baboy

    One thing people should realize is that buko juice comes only from young coconuts hence “buko”. When you extract the juice from the buko, the meat is rendered useless for other uses like cooking oil and detergents which you can only get from copra which is the meat of the mature coconut or “niyog”.

    Copra is more valuable than buko juice, despite what Pnoy says.

    • labcu

      of course not! the young coconut meat is a good alternative snack if you do not know!
      add with ice and milk its so yummy!

  • Anonymous

    The coco juice coming from Thailand is inferior in taste compare to our buko juice, just like our mango. unlike the gata, coconut oil etc that only cater to filipino, our juice if package and promoted properly can have the mass appeal and the potential of  volume demand that maybe beyond our capacity to produce.

  • Anonymous

    What is differnce between JUICE from Young Coconuts (Buko JUICE) and
    JUICE from Mature Coconut ( Niyog JUICE) chemically/scientifically? Just Asking? anybody knows the answer?

    • Anonymous

      I used to climb coconut trees back home and sometime eat buko right on top of the tree. The taste of a young coconut or buko is really sweet and refreshing whereas the taste of a matured coconut destined for copra is hard to explain the taste. For sure no one like to drink it;

      I am not a chemist and cannot present the chemical composition between the two. Let me show a visual difference in context between a young and matured. Look at a young lady at her age at 20yrs old then look at a woman approx 50yrs old and you’ll see the big difference. The same comparison between a buko juice and a niyog juice.

  • http://inquirer.net unokritiko

    Mixed your buko juice with coco levy fund with a secret ingredients called cojuangco extenders, then what you got???
    Kayo na po ang bahalang mag husga!!!!!

  • Anonymous

    One thing that irritates me – why are we selling the buko juice to Pepsie or the Vita Coco company?  Why doesn;t some Filipino enterpreneur just package it themselves and market and sell it directly to the consumer?  After all, its a natural product so there are no patent issues.  That way, Filipinos get the profits and not the foreign companies.

    • leonard nunag

      Simple lang. kailangan ng mga pinoy companies ng puhunan para magtanim, anihin at iprocess ang buko juice. makabubuti kung magbibigay ng puhunan ang dalawang foreign companies sa mga farmers. Mabuti din na suportahan ng SanMiguelFoods RFM etc ang programang ito. Wala kasi akong natatandaan na Philippine company na may product na buko juice at nakikita sa supermarkets. Processed coco meat meron. Mostly, farmers lang talaga. From farm to market ang bentahan. Kung nasa Pilipinas ka, makikita mo na nagkalat sa kalsada ang mga nagtitinda ng buko juice kasi napakaraming supply. Php5 o Php10 lang. Mas malaki ang kita kung iexport ito.

    • leonard nunag

      Simple lang. kailangan ng mga pinoy companies ng puhunan para magtanim, anihin at iprocess ang buko juice. makabubuti kung magbibigay ng puhunan ang dalawang foreign companies sa mga farmers. Mabuti din na suportahan ng SanMiguelFoods RFM etc ang programang ito. Wala kasi akong natatandaan na Philippine company na may product na buko juice at nakikita sa supermarkets. Processed coco meat meron. Mostly, farmers lang talaga. From farm to market ang bentahan. Kung nasa Pilipinas ka, makikita mo na nagkalat sa kalsada ang mga nagtitinda ng buko juice kasi napakaraming supply. Php5 o Php10 lang. Mas malaki ang kita kung iexport ito.

      • Anonymous

        Actually, alam ko na local lang ang nagbebenta ng buko juice.  Ang tinngin ko, dapat nilang i-market ang buko juice para sa foreign market.  Bakit ang Vita Coco ang nagbebenta sa US at hindi local Philippine company? And actually, Vita Coco started as a Brazilian company with local Brazilian distribution before they started marketing in the US.  What I am saying is – if a Brazilian-based company can do this, why not a Philippine-based company? Instead of selling the juice to be marketed by Vita Coco, why don’t we start our own and compete with them? After all, we already have the product!

      • Anonymous

        There was a US-based proponent ata who partnered with Vita Coco.  Saw him on either CNBC or Fox a couple of years back.  Gulat ko nga that coco juice is a hit sa US.  Gulat ko rin na walang Pinoy company like URC na nag-explore nito.  Maybe the old trees/ low productivity is too high a barrier to overcome.  Economies of scale pa rin ang labanan eh.

  • Anonymous

    Try also Garlic. Plant garlic in your backyard or in a flower pot.
    When the Garlic bear flower and the seed are mature enough it is ready for harvest.
    For more info click Garlic in your computer. Have fun planting.

  • LeoCalo

    How about coca plant?

  • http://pulse.yahoo.com/_VMUBJCKMXMR5CVQITA4KEXNURA Mang Dolphy

    Our coconut trees here in Iloilo was devastated by last year’s El Nino. The old trees dried up and almost died. Luckily the long rainy spell revived the few sturdy ones which started to bear fruits only recently.The new trees are being attacked by the fearsome Brontispa Longissima leaf eating insect imported from Thailand and Malaysia reportedly by Bulacan Gardens thru the decorative palms. Many young trees are being killed by the seemingly uncontrollable insect. Here in our barangay, we don’t see any assistance or aid fron PCA to help control if not eradicate the fast spread of this insect which apparently love the fast fruiting hybrid species. Also, the old coconut trees are slowly being consumed by the coco lumber industry. I believe the government, specially the PCA should give priority to address this problem before they can even think of this buco juice thing.

  • Anonymous

         Since the Days of Marco’s coconut was highly regarded.The Philippines was the number one exporter of coconut products.Then came the criticisms that coconut oil has more fat content ,when research showed otherwise,The fact is coconut oil is in competition with soya oil  that was produce mostly in the United States.Now they are picking on  naturally produce,bottled energy drinks are chemically ladened unlike buko juice earth produced energy giving drinking.

  • http://www.facebook.com/people/Johnny-Blazed/100001840563626 Johnny Blazed

    Every time I read an article like this makes me feel that my Vote for the President was worth it although even if you add all the investment it still can’t pay for crimes of the past but still there is a feeling of hope that we are on the path of change, step by step our President guides us there. To all the haters of the President, I could not understand why the Buko Juice gets so much negativity Yes its the Cojuanco clans bread and butter but you can not blame the president because it was the Arroyo appointed Supreme Court that cleared them all of the coco related scandals and the president would tax them the same. We should not hate but rather be vigilant in our rights that if such is violated we should stand up and defend or atleast speak out against such misdeeds. The problem in our society is we look the other way and forgive and forget thereafter if someone is making good theres all this negativity.

    As with the superiority of our Buko Juice I hope that the President would protect it and develop the industry so that It will not be the next Rice industry which was ours in the Past but now we are the major importer. 

    • Anonymous

      Bilib din ako sa PNoy fans, nakahanap pa rin ng angle of negativity para ipasok si GMA sa good news na dala ng presidente.  Ayus na sana eh.  I mean, I’m okay na alam ko na naiibestigihan na mga Arroyo.  Kinasuhan pa nga, di ba?  The people have done their job and now it’s the turn of gov’t to do its job in going after them.

  • http://pulse.yahoo.com/_4OPTSQADZ6AVDHQRAMNONVHJFY Bytes

    it sounds promising. However, the coconut industry is quite troubled today. Tenants are stealing from landowners. Fencing of coconut fruits is rampant. Trees are old and unproductive. Municipal LGU’s are helpless in enforcing laws. To add to that, shipping buko is  a logistics nightmare. At a farmgate price of Php 5, you need  several truckloads to gain profit. There is much work to be done!!

    • Anonymous

      I hope the investors that PNoy mentioned thought of that.

      And I hope the president didn’t just set off something like another nata de coco craze.  

  • Anonymous

    Okay yan! Develop buko juice as the world’s best health drink. Isama na rin yung basi (sugar cane wine), gawing world class wine - help farmers to upgrade and refine their  products. Sana magkaroon din ng canned balut at pinakbet!  

  • http://pulse.yahoo.com/_742MY6MOTWNTIMMC5D3A3OUZ6M mel

    This is a great news !!! We have seen different angle of success here and I hope the country side Buko farmers are equally treated in terms of business aspect. Sometimes, the traders are buying the coconut at very very low price and our farmers are suffering from very very low profit. At the end, only the businessmen are benefiting to this matter. Who are they? It may be some politicians …….and etc.

  • Anonymous

    GO PHILIPPINES!!!

  • http://pulse.yahoo.com/_JIB3D6V5CI6CJRVIWXL2LOWL3Y BotbeeT

    THIS IS REALLY GOOD NEWS!!!
    With this new craze and surging demand of coco water overseas I hope president Noy will boost financial assistance to the farmers and make sure that workers won’t get exploited in the process of pursuing profit!

  • Anonymous

    Napaka-bongga naman! Madonna indorser ng isang Philippine product! Yahoooo!!!

  • Anonymous

    Export buko juice today, tuba tomorrow!!! “Cheers!”, sabi ng mg mga Kano. “Kampai” sabi naman ng mga Hapones! “Alak paahhh!!!”, sigaw naman ng mga Pinoy! 

  • Anonymous

    media hype, big bucks? 15 million $ in the next four years? ano ba yan, kaya ni Manny Paquiao to.

  • Anonymous

    Hindi talaga ako fan ni Madonna pero ngayon gusto ko na sya!LOL!!

    Let us support Philippine products worldwide!

  • Anonymous

    Magandang balita ito. Sarap naman talaga ng buko juice, at nakakaluwag ng pagwiwi.

  • http://pulse.yahoo.com/_RQPBKLCOXZ2JTBNIE3SGLONJEY Shopaholik!

    Pera ng edukasyon mapupunta sa buko juice. Ang ating mga paaralan ay magiging “ISKUL BUKOL”  Siguradong matutuwa si Tito Sen.he he he he he he he he he

  • http://pulse.yahoo.com/_RQPBKLCOXZ2JTBNIE3SGLONJEY Shopaholik!

    Vita Coco is a Brazilian produce and not Philippines. Nice try PeNoy

    • Anonymous

      Sinabi ba na ang Vita Coco from Philippines? Mag invest pa nga sila dito… Nice try Shopaholik..

    • http://pulse.yahoo.com/_D3LDMMAKC6UDQLDVFP2DGSJBXY Jezzrel

      Shopaholik, inintindi mo ba ang article? Di ako maka PNOY, makaMAKOY ako pero kailangang suportahan natin si PNOY para sa mga pagbabagong pinapatupad niya, para din sa atin to, di man siya perfect, kailangan pa rin ng suporta ng bawat pilipino. Panahon na para magkaisa, nakakasawa na mag trabaho sa abroad, exploited mga OFW, marami all around pagdating sa trabaho, kung maganda na ekonomiya diyan sa atin, alam ko hindi lang ako ang babalik kundi maraming kapwa OFW. Nawa nga maging successful na din ang OIL & GAS exploration diyan sa atin para umangat pa ang ekonomiya natin, pero kasabihan nga, sa IKAKAUNLAD NG BAYAN, DISIPLINA ANG KAILANGAN.

  • Anonymous

    Ingat lang. Buko juice is a very effective laxative. Kamuntik nakong maiwan ng eroplano sa Hawaii dahil sa sobrang inum ng buko juice.

  • http://pulse.yahoo.com/_2E3CNEMI5C46JNOLRVS5CAWY2I Buboy

    Dapat madaliin na itong gawin para ang mga kababayan natin ay madagdagan ng pagkakakitaan lalo na sa mga probisya..Nasisikap na gumawa ng paraan ang gobyerno ito para sa ating mga kababayan..Makakabuti yan sa ating mga kababayan na wala ring hanap-buhay.. =’)

  • http://pulse.yahoo.com/_5STEU22AD7YRHQSB6RE56ZDSYA J

    Plant dwarf coconuts at your backyard even just one. It will eventually help our country.
    What can we get?
    - Coconut water
    - Oil
    - Coconut meal
    - walis tingting
    - Salakot
    - Bayong
    - Coconut shell as fuel o tabo
    - Bunot
    - Coconut husk fiber (marami industrial us ito)
    - Lumber (after 50 years)
    - Oxygen
    - Lambanog
    - Palaspas
    - etc.

    At Php16-25/seedling or you can grow yourself from mature coconut, for those who have farms, itanim sa boundary ng lote approx. 8 meters ang distance. Once it start to grow you just need very minimal time to look after it.

    Calling the gov’t to distribute to every household with backyard the dwarf coconut seedlings all over the country. I prefer the country to produce food than electronic product that pollutes. I prefer our country agri-base. Coco-bana country!

  • Anonymous

    buko juice from Jamaica or some caribean country, not from the Philippines, common guys, are we that gullible, Just think buko juice is also available in the caribean country distance from the states to the caribean is less than a thousand Kilometers, distance from the intended market  from th P.I. west Coast of USA is around 4000 Kilometers, to transport in Bulk the Buko Juice from P.I. to US A would be to much, but the same product can just be very near, I have been drinking buko Juice here in Toronto, I have never seen a buko Juice box that say Product of the Philippines, I have seen Buko Juice Pack that say product of Jamaica, I have seen RuFina patis and Toyo that say product of  the Philippines, but it was bottled in Toronto

    • Anonymous

      Di wala kung wala. Hindi lang naman US ang puede sa produkto na yan. Sa Middle East ang  karamihan ay gawa sa Pinas ang buko juice.

  • Anonymous

    I agree with Shapaholick, Vita coco is a product of Brazil, Just google VITA COCO, its a product of Brazil, P Noy shoould be chagred for misrepreserntin or misleading the peoples of the Philippines, Tomorrow, I will go out and  do a little shopping find out  for myself about Vita COCO

  • Anonymous

    coconut tree can be grown even in the backyard. sa probinsiya puwedeng hingin lang ito. baka this time eh puwede ng gawin negosyo. my friend in the province became a millionaire in the province because of this product..buko juice and buko pie. he was also so generous by employing his neighbors.

  • http://pulse.yahoo.com/_D3LDMMAKC6UDQLDVFP2DGSJBXY Jezzrel

    Isa ka rin bang pulpol? Di marunong umintindi ng binabasang article? Ako wala akong nabasang sinabi ni PNOY na ang VITA COCO ay Product of the Phil, nabasa ko lang plano ng VITA COCO ang mag-invest sa Pilipinas! O huwag mo nang sabihing MAKA PNOY ako, MAKA MARCOS ako.

  • Anonymous

    Buko juice as a new health sensation in the west is exciting news. It is good for the body, it is good for the pocket. But for all its rosy promise to this poverty-stricken country, there is again the prospect of merely the usual rich and powerful cashing in on the ensuing gold rush, while the marginalized most numerous of our country folks get trampled, consigned to grovel at their feet and scrimp on their pitiful morsels.

    • Anonymous

      Negativism, negativism. Let’s hope that the trickle down economics will work this time with the buko juice. When the commodity is in demand of course the price will rise then the coconut farmers will benefit somehow not just Danding Cojuangco. Why don’t we give it a try? Better than doing nothing, picking our noses!

      • Anonymous

        Sure, we should. My caution should be seen more as criterion. rather than opposition.

  • Anonymous

    I knew it… Mariano Renato Pacifico would be posting something negative again! I guess you just won’t find anything redeeming about the Philippines. Pls. read the article again and see the whole impetus of the message – someone is at least trying to help alleviate the plight of those in need of help in the Philippines. Will Noynoy solve all of the woes now or before his term ends, definitely not, it’s been corrupted for so many years, but at least he is trying.  I, for one, will give him a chance in the hopes that the lives of our countrymen will improve.  You have one solid “crab mentality” MarianoRenatoPacifico.  I just hope your parents dont’ behave the same way that you do otherwise, what a shame!!!

  • Anonymous

    Dapat nuon pa ito binigyan ng pansin.  Talaga naman masarap ito at iniinom ito ng meron bato sa kidney.  Kinailangan pa ng investment galing sa US para mapromote ito. Anyways, better late than never. Sige, magtanim tayo ng TREE OF LIFE  (niyog). Kumpleto ito, walis, bunot, langis, balot sa suman, pampalaspas, bao (uling – ito yun gamit sa filtration ng water o pangluto), yamas ( residuce ng gata) vinegar at yun TUBA.

  • kupal muks

    juice ko day. . . talagang pinag-awa-awayan ninyo ang buko juice article. i can only shake my head in disbelief. sobra-sobrang mga energy ninyo, kids.

  • http://www.facebook.com/people/Choi-Senieres/100000577010205 Choi Senieres

    mamaya dian wala nang magkokopra wala nang langis magagamit pamprito, gawing sabon, gawing shampo. healthy nga tayo sa kaiinon ng tubig ng niyog baho naman nating lahat.

  • Anonymous

    Danding Cojuangco monopolized ang coconut industry sa Pilipinas. Siya na naman ang kikita dito.Kahit bliyon bilyong puno ng buko itanim ng mga magsasaka dito sa Pinas maghihirap pa rin sila dahil nga monopolized ni Cojuangco ang industriya, controlado niya ang buying price. Kung hindi ka magbebenta ng ani mo sa kanya, salvage ang abot mo. Dating gawi.

    • http://twitter.com/d3marketers SAMMY

      Me tama ka dyan akram. I could still remember in the early 80′s ang kilo ng copra bibibili lang ng 10cents per kilo. tsskkk tsssk 

  • Anonymous

    The label in the picture is misleading. The product in not from the Philippines. Nowhere in the news content was there misrepresentation. PNoy nor any gov’t official claimed that Vita Coco was from the Philippines. But the business opportunity is clearly there.

  • http://www.facebook.com/people/Raul-Matienzo/1295637968 Raul Matienzo

    dapat simulan na ang maramihang pagtatanim ng buko sa sa buong Pilipinas, para wag naman maubusan ng mga local na umiinom ng buko juice.

    • Anonymous

      Reply to Mr. Raul Matienzo

      Sa akin pong pagkaalam ang buko po ay hindi naitatanim.

  • Anonymous

    Buko juice can be easily duplicated in the lab. In a couple of years any of the big soft drink company will be able to manufacture an exact copy of this and will flood the market with it.

    • http://pulse.yahoo.com/_WK3JTU5UQSQEBM7XBNFO4KJ7OE muddy

      Baka buko flavor lang?

  • http://joboni96.myopenid.com/ joboni96

    bakit pa kailangan ng u.s. companies
    we pilipinos can do it ourselves
    and export it

    available na nga sa kalye
    in the freshest form
    from mamang magninyog pushcart

    this just shows
    the mendicant mind of
    globalized pilipinos
    just waiting to buy something imported

    • http://pulse.yahoo.com/_EAUFRN6E4JJ67TDR25KRGR3DFE Zen

      i agree. let’s follow the chinese way. supply the global brands, while creating our own global brand. we can’t stop at the low rung of the supply chain. let’s go to the topmost: brand owners. that’s the real key to getting our niche in the world market and strengthening our economy. Let’s own the brand so we own the business. We should stop thinking of production alone and start thinking of marketing. Btw, Oishi (once a lowly local brand) is now a top competitor of Lay’s and Doritos in China. Now that’s progress!

  • Pablo Juan

    buko juice uses young coconuts, how much are they buying per nut? whatever it is it has to be higher than what the farmer gets than if they’d wait for a couple of months for the same coconut to be harvested for copra and the shell used for charcoal(or as carbon for filters).. in some cases the husk gets sold for coco coir. 

    if you harvest a young coconut, the meat is not good for copra making (its too soft and thin).._unless_ that’s part of the strategy: the soft meat are ground and mixed with purified water and sold as ‘coco water’.. by the taste of it, I suspect that’s what the coconut juice vendors in the metro are doing.  So before everybody gets into the karatela, everybody should do their homework first.

  • http://pulse.yahoo.com/_6UFCVK2JUJU26T4YAN4ZEGKQFM Billy

    Filipinos never run out of negative things to say.hahaha. Bilib talaga ako. tsk tsk tsk

  • Anonymous

    BONGGA! Si Madonna nag iindorse ng Philippine buko juice!

  • Mark Suarez

    Daming utak alimango dito. Ano ba nagawa nyo sa bansa natin at kung makapag comment kayo kala nyo alam nyong magpatakbo ng gobyerno. Mga kampon kayo ni Pandak. O taga distrito kayo ni Pandak sa Pampanga.

    • Anonymous

      …mark do you have a better idea?… if you have one…we promise we are not going to…LAUGH!!! ..ayos ba?…easy ka lang..!

  • http://twitter.com/PINOYPOWER100 JUAN DELA CRUZ

    Sulong PNoy!! Daming talangka pero mas madami kaming katulong mo! Sulong PNoy!

  • http://www.facebook.com/profile.php?id=779933745 Jayce C. Perlas

    The brand which is pictured here, Vita Coco, has long been exporting from the Philippines using coconut water from us. Tetra Pak Philippines is the one which processes it and sends it abroad.

  • Tyopando

    Kaya na natin i-export yan as Philippine Brand finished product………. Meron sana Pinoy company na mag-venture sa negosyo na yan………  

    Dapat din meron counter-program ang DA para hindi mabawasan ang copra production
    Dapat din Itigil ng  LRA ang pag-convert ng agricultural lands into residential lands…….

    Kaya natin yan…….

  • Anonymous

    Watch 200 new companies form up to do this.  One year later, watch 90% of them fail and go out of business when the fad is over.

  • Anonymous

    …US consumers will not drink juice from tetrapak….the major challenge here is how to harvest juice at source…unlike dried copra…juice need to be processed, bottled close to source….  Unfortunately, Thailand is more tooled up to satisfy the demand… the land reformed agricultural lands are anathema to well established agri business…which explain why we are importing rice from vietnam and thailand…nevertheless let’s keep our finger cross …

    • http://pulse.yahoo.com/_W5BNM33REJI6AAYNFZVIO63HKE Anonymous

      Yung tool na sinasabi mo sa IRI nanggaling…

  • Anonymous

    Go Philippines!

  • http://www.facebook.com/people/Mon-Mayuga/100000311601932 Mon Mayuga

    We hope that the fruits of the poor coconut farmers’ hard labors would not be fed to the crocodiles that have feasted on the former’s efforts in the past.

  • http://pulse.yahoo.com/_VDMUJ6NKKCLWRMVMJRLJFI633I Rene V

    isn’t this a good idea? anything for the good of the country and its citizens. that is a Philippine brand and that came from Philippine soil. it might just be buko but it is a start and may this be the start of better things.

  • http://pulse.yahoo.com/_W5BNM33REJI6AAYNFZVIO63HKE Anonymous

    This is a good one, dont joke about it.  I am serious.  You want to know why?

    Itlog na maalat, chinese and Thailand are importing those in the US.  Pero nasa pakete, Itlog na Maalat

    Milagrosa, IRI sa Laguna or International Rice Institute we have been scientifically altering the rice, since 70s. Thailand and Vietnam was the 1st students of the IRI, now, Thai Jasmin rice (formerly known as Milagrosa) and Vietnamese rice is being sold in the US.  Milagrosa, Thai, kelan pa na-occupy ng Spain ang Thailand.  Ginamit nila ang pangalan, pero ngayon, Jasmine Rice na ang pangalan.

    Intel, first in the Asia, Philippines.  Now, biggest and state of the art plant in Vietnam.  Whyyyyyyy!!!

    Ngayon kayo magbiro…

       

  • Anonymous

    SA mga exporters, PERA ang buko juice, pero sa mga magsasaka ng niyog, baka BUKOL na naman….tulad ng minani-obra ni Co Ang Kho.

    Sana naman, huwag….para, sa wakas, makinabang ng kahit na kaunti at kahit na papaano ang maliliit na magsasaka na hindi lang isang-kahig-isang tuka ang buhay, bagkus mayroon pang maraming pagkakataon na walang natutuka sa kabila ng pagkakahig dahil sa kasakiman ng mga nga mga bantay-salakay na opisyales ng bayan.

  • Anonymous

    sure by the time our fresh buko juice gets there its stale. put some ingredients to somehow preserve it then it doesnt come out as the fresh buko juice it should be. there is already a study about coco water and its elctrolyte contents and effects but it still cant compare still with scientifically processed sports drink. a trend is a trend if will just fade away in time.

  • Anonymous

    ang ating gobyerno parang bago ng bago alam naman nating lahat kaya nga ang niyog ay tinawag na tree of life dahil ultimo hanggangsa ugat bunga dahon ubod nito at katas lahat me pakinabang napakatibay pa nitong panangga sa bagyo kaya ang mga sakim pinagpuptol ito at ginawang village at subdivision mga pinagtamnan at ginawa na mang mga kahoy sa pagpapatayo ng mga dampa altough gustong gusto ito ng anay pagtuyo na.Ngayon naghahabol tayo at naghahamon na magtanim saan naman kaya sarap nyo iuntog indi na kayu natuto me mga amnesia pa kesehodang magtuturo na indi sila me kagagawan ngmga kabulastugan. Ang pinakamaganda nyung gawin gumawa kayu ng isang action force para magturo sa mga kanayunan ng bentahe ng pagpoproduce ng coco juice na pedeng pagkakitaan ng mga tao o dun sa mga me kooperatiba na pedeng magpatupad ng small scale business dapat mas maprotektahan natin ang mas maraming makiinabang na mga pinoy…. puro kayo pasaway eh… 

    • http://pulse.yahoo.com/_W5BNM33REJI6AAYNFZVIO63HKE Anonymous

      eh papano yung bulsa ko,,,

  • http://pulse.yahoo.com/_BN4RGMJXFOD6DKC2HM24M34K34 Bart

    Buti na lang nagtanim ako ang 2 puno last month.

  • http://www.perakoto.com Invest in Your Future

    I like what the President has been doing for the most part. I believe his being a part of the OGP is good for the country because it will improve our image to investors. When investors invest, it will mean jobs for Filipinos who really badly need more so that we won’t have to leave the country to seek jobs someplace else. 

    Although I tend to agree also that cleaning up the government may not be enough to bring about prosperity. It should be coupled with good economic policies. Judging from the slow progress of the administrations initiatives on the so-called public-private partnerships, I think the administration can do better. However, if PNoy do succeed only in ridding the government of corruption that would be enough for me as long as he institutes reforms that will make it difficult for the succeeding administrations to start hoarding the people’s money once again.

  • http://pulse.yahoo.com/_2BCV2YTRFVA3YOVMAN2A4RFHBM markx

    congrats PNoy and to all Pinoys!

    a clean home promotes health and wellness.
    who would love to live in a dirty house, anyway
    (though some like to live in dirty places, like cockroaches, vermin).

    a clean government promotes national health and wellness!
    a healthy and well nation brings wealth and prosperity!

    clean is health
    health is wealth

  • Anonymous

    This could be a chance to industrialized the provinces by putting processing plant for coconuts and other juice drinks. Coca-cola had long been producing health drinks in other countries like America and Japan. I hope the heads of the economic think-tank of Noynoy will now consider the importance of rural areas in the national economic recovery. Putting industrial parks in the provinces is one good strategy.

  • http://pulse.yahoo.com/_WIWYLFLU4LPKS7B2ZLLRVFKS3Y vir_a

    The coco levy funds under litigation for decades amounting to hundreds of billion of pesos were awarded to Danding by the Supreme Court. This money could have been used by the coconut farmers to rehab our coco industry. It’s too bad people who are not even coconut farmers got this money. Now, Noynoy will get investors from overseas because he could not convince his uncle to reinvest the coco levy fund.

  • Anonymous

    ang thailand at ibang bansa sa asya, matagal ng nageexport ng buko juice, inumin man o pagluto. binibili ko ng buko juice galing ng thailand kase wala akong nakitang galing pinas. baka after 10 yrs pa makapagexport ang pilipinas. matagal na process din yan.

  • Anonymous

    umpisahan kaya nila ang mangga, mas mahal ang mangga kung ikukumpara sa buko juice.

    • Anonymous

      I have not seen mango grown in Philippines being sold here in Toronto, I have seen apple-mango that is grown Mexico and it is expensive 2 Apple mango for $5.00

  • Anonymous

    vita coco is a product of brazil, go to their website a simple vitacoco dot kom

  • Anonymous

    “President Benigno Aquino III and administration officials
    would like the NEW CRAZE for BUKO JUICE TO ENERGIZE the  Philippine
    countryside.”

    Buko Juice was in us since time immemorial. Buko and buko juice is our everyday life. Buko vendors are everywhere, they sell sabaw ng niyog and of course bukong malauhog..But we Filipinos don’t care because we always think of stateside and imported.
    It takes America to notice the value of coconut which we don’t, the new craze for buko and its juice.

    Times has changed. No more Made in USA but in Made in China. US is now the colonized and not colonizer.
    Let’s colonize america with coconut and let them know we are not coconut heads.

  • Anonymous

    HA!HA!HA!HA!  Yo peeps are bunch of clueless naive people !  HAR! HAR! HAR!  Thank goodness with my derogatory attacks they change their headline !  HAR! HAR! HAR!

    Filipino stores in America sells buko juice from …. drum roll pleez … from ?    HAR! HAR! HAR!  Here is the answer … FROM THAILAND NOT FROM THE PHILIPPINES !  HAR! HAR! HAR! HAR!

  • Anonymous

    HA!HA!HA!HA!  Yo peeps are bunch of clueless naive people !  HAR! HAR! HAR!  Thank goodness with my derogatory attacks they change their headline !  HAR! HAR! HAR!

    Filipino stores in America sells buko juice from …. drum roll pleez … from ?    HAR! HAR! HAR!  Here is the answer … FROM THAILAND NOT FROM THE PHILIPPINES !  HAR! HAR! HAR! HAR!

    Filipinos in America don’t want to buy buko juice from Filipino stores, kasi walang class !  HAR! HAR! HAR!  Pagkaapus ang buko juice from Thailand is more fresher, daw !  HAR! HAR! HAR!

    Americans do not buy buko juice from Philippines and Thailand because it is 80% preservative & 20% water with taste-alike-buko-juice !  HAR! HAR! HAR! HAR!

    Why would AMericans go for tetrapacked buko juice when the “in” thing in America is JUEGO FRESCAS.  In tagalog it is called “Fresh Juice”  HAR! HAR! HAR!  VERY FRESH JUICED RIGHT BEFORE YOU.    HAR! HAR! HAR!

  • Anonymous

    HA!HA!HA!HA!  Yo peeps are bunch of clueless naive people !  HAR! HAR! HAR!  Thank goodness with my derogatory attacks they change their headline !  HAR! HAR! HAR!

    Filipino stores in America sells buko juice from …. drum roll pleez … from ?    HAR! HAR! HAR!  Here is the answer … FROM THAILAND NOT FROM THE PHILIPPINES !  HAR! HAR! HAR! HAR!

    Filipinos in America don’t want to buy buko juice from Filipino stores, kasi walang class !  HAR! HAR! HAR!  Pagkaapus ang buko juice from Thailand is more fresher, daw !  HAR! HAR! HAR!

    Americans do not buy buko juice from Philippines and Thailand because it is 80% preservative & 20% water with taste-alike-buko-juice !  HAR! HAR! HAR! HAR!

    Why would AMericans go for tetrapacked buko juice when the “in” thing in America is JUEGO FRESCAS.  In tagalog it is called “Fresh Juice”  HAR! HAR! HAR!  VERY FRESH JUICED RIGHT BEFORE YOU.    HAR! HAR! HAR!

  • Anonymous

    What is class in America but not class in the Philippines are:
    1.  Goat Milk
    2.  Goat Meat

    All of the above are solded in Trader Joe’s.  Grocery to the up and coming actors, actresses hip, young, cool and health-consciious clique.  har! har! har! har!

    benign0 must be listening to Filipinos who has not seen white americans in America because they are afraid to speak their goot englischtzes !  HAR! HAR! HAR! HAR

  • Anonymous

    Americans only buy buko juice from Trader Joe’s not from Filipino restaurants …. or Filipino stores !  HAR! HAR! HAR! HAR! HAR!

    benign0 needed a goot surveyor.  An American surveyor not some punk Filipino that even kindergarten drop-out Manny Pacquiao wouldn’t even hire !  HAR HAR ! HAR!

    • http://pulse.yahoo.com/_4TUSV3KNSYW4OPZKD2OWKFLFSM R Valiente

      I don’t understand the sick satisfaction you seem to be deriving from all these needless put-downs.  May sira ka ba?  Granted na may mga defects and shortcomings ang programa, then why not point them out or better, suggest a solution?

      May oportunidad na nga para sa mga coco farmers natin, may initiative pa ang presidente, bakit di natin tulungan maging reality?

      • Anonymous

        Coco farmers been suckered for as long as I can remember from being poor farmers, to secada, to leaseholdings, tenants, cocoy levy and now …. har! har! har!  and now …. BUKO JUICE !  HAR! HAR! HAR!

        I am not sick.  You are sick.  The Filipinos are sick.  The government is sick.  They should know better than bucko wacko juice than Thais … TOO DEEP FOR YOU THOUGHTS?  I’ll give you a little jab and you give me a punch … I will not give you everything … I want you to thoughting instead of punching … a little here and there to know how critical thinker you are !  har! har! har! har!

  • http://pulse.yahoo.com/_WYX4ZTAV4BUGW2RIMT45CPYBGA Pio Gante

    thailand had already been exporting coconut juice as well as other cooking ingredients taken from coconuts while the philippines who has abundant supplies had lagged behind,

    phil officials should have used their loco coconuts a long time ago.

    • Anonymous

      HAR! HAR! HAR!  You thoughting Filipinos has coconuts ?  HAR! HAR! HAR!  Their coconuts are only used for breeding factory-defective babies !  HAR! HAR! HAR!

  • Anonymous

    Tama itong si Mariano Pacifico.
    Ang buko juice ay matagal ng ibenibenta sa Filipino stores gaya ng Seafood city but mostly are imported from Thailand. Meron pa rin na coconut from Philippines but made in thailand also. Ang masakit  pa nito tayong mga filipino ang bumibili ng buko juice na made in thailand.
    Ibig sabihin mas magaling ang mga thailander kesa sa atin.

    On the other hand, there is no craze yet for buko juice because of no advertising, unlike gatorade advertized by Michael Jordan.
     

  • Anonymous

    ….with investments to be made, technology follows. If we are currently lagging behind other countries in marketing coconut juice, then we just have to start at first base. the important thing is that the President has started the process moving. let us continue to look at the positive things…

    …..arrogance and crab mentality will be crushed….and will be left weeping like a toddler.

  • Anonymous

    To Mr.Mariano Renato Pacifico,it seems like you are a very educated and intellectual individual but we smell otherwise….you can do better than that kabayan! Just like most of the 95M Filipinos,I am also frustrated from all that is happening in our dear country, but every time i read news like this my morale is always invigorated. So please, lets apply some sanity at least within ourselves.But if you really can’t,well Shame on you!

  • http://pulse.yahoo.com/_NJNV6WMCAJ44FECKWLLVIWGC2E Vic

    Let’s welcome the good news on coco water with caution. Virgin coconut did not shake the market.

    Pepsi Co and Vita Coco will only manufacture coco water concentrates here and ship them to the US for bottling there. The operations here will be small, hence, will generate only a few regular jobs. Better than nothing, of course. The biggest benefactors, of course, will be our farmers who lost to Indonesia and Malaysia in the palm oil industry.

    However, if the finish product of Pepsi and Vita will capture our taste and makes us appreciate its health benefits, mass production will have to be done here locally to meet the demand. This means more regular employment. This is where “gaya-gaya” brings benefit. Good luck to all of us

  • Anonymous

    Big bucks in ‘buko’ juice….This is good news for our buko vendors but unfair to some.
    Why not promote also our very own Sago at Gulaman sa  malamig.  I think when it comes to drink, we are no. 1.
     

    • http://twitter.com/p0gsy Diego

      saan mo naman nakuha yang “when it comes to drink, we are no.1″ ?

  • http://www.facebook.com/people/Jake-Lopez/100002950838043 Jake Lopez

    I have been drinking coco water here in Toronto for years. Unfortunately, Thailand, Vietnam, Jamaica are all ahead of us in terms of market position and pricing. A San Miguel product in bricks (250 ml.)sells for $1.25 here in Toronto, never on sale. A 520 ml. can from Thailand sells for 99 cents..75 cents if on sale.
    Filipino businesses should quit on their proven disastrous “tubong-lugaw” mentality and take advantage of the fact the we are the biggest producers of coconuts in the world.
    Sabi nga ng mga matatanda, “use your coconut”.



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