Cash-strapped UNA fears rates for 30-second ads to go up further to P1M

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Rep. Tobias Tiangco. SENATE POOL FILE PHOTO

MANILA, Philippines—With less than a month to go before the May 13 elections, the campaign kitty of the opposition United Nationalist Alliance (UNA) appears to be running dry.

Rep. Toby Tiangco, UNA campaign manager and secretary general, said on Tuesday the coalition had not put out a TV ad for its senatorial candidates for a month now. He said the last one aired on March 17.

“(Our funds) are running dry, you can say that,” he told the Philippine Daily Inquirer in a phone interview.

Tiangco said the UNA ticket still had 59 minutes remaining of the 120-minute limit allowed for TV ads by the Commission on Elections. He said the 59 minutes would cost UNA P59 million since the networks charge half a million pesos for a 30-second ad.

And it will not help that the networks are reportedly planning to jack up the price to P1 million per half-minute, according to a campaign veteran affiliated with a major political party.

The source, who asked not to be named because he was not authorized to discuss the matter, said he was approached by some senatorial candidates who were worried about the cost of TV ads going up.

“I hope they won’t do that because it would make the cost even more prohibitive for the candidates,” said the source.

He said the move would go against the Fair Election Act, which has mandated media outlets to provide “registered political parties and bona fide candidates” a 30-percent discount for TV ads.

The discount is based on the average ad rates during the “first three quarters of the calendar year preceding the elections.”

Tiangco said the administration Team PNoy coalition held an “inherent advantage when it comes to campaign funds.”

He also said administration officials could “harass” prospective donors and threaten them with repercussions should they contribute to the UNA campaign.

“Though I believe the President will not go down to harassing businessmen, the people around him could do so,” he said.

In a campaign sortie in Misamis Occidental last week, Rep. JV Ejercito harped on UNA’s problem with campaign funds as well.

He said it had forced him to visit six to eight provinces a week in the final stretch of the campaign to “offset the advantages” of the administration when it came to funding.

“We’ll just do it with hard work,” he told reporters.

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  • quirinomayer

    Hay salamat. Sana tuluyan nang matalo ang mga kampon nina maligno, ambush me at convicted plunderer.

  • http://www.facebook.com/iyen.dev Iyen Dev

    Meltdown!Who wants to bet with UNA?The admin has 3 years to go.

  • muddygoose

    Then why are they saying no to debates, which could get them free publicity and allow them to get their messages across.

    • pubringjuandelacruz

      UNA are not dumb… if they’ll participate such publicity, it will only show how dumber they are in national tv.

  • kapayapaan_1900

    Shut up Toby! 59M worth of TV ads is a mere pittance to the “Three Kings” pockets. Pa awa epek ka pa! Hindi na kakagat ‘yan.

  • Ariel Molina

    sino namang businessman maglagak ng pera ? hindi bolag ang taong bayan sa mga tatlong hari, hari ng martial law at kasinungalingan, hari ng magnanakw protekror flunderer, at hari na asawa ay reyna ng makati na hanggang sa ngayon ay my kaso pa ring pandarambong. ikaw sino makikinig sayo. naalala mo ang himutok mo sa corona trial? pera ang dinaeng mo hindi katotohan na delay ang PDAFmo parang papatay ka na ng tao. wew lahat ng pamelya ko hindi iboto ang mga UNA mo. yan free ang debate bakit ayaw ni nancy binay ninyo? pagkakataon nya yan its free. para wala syang nakawin sa PDAF ng tatay at ate nya dahil nagasotos nila. kung UK sana ginaya ninyo na my free ad. na 20min bawat kandidato sana wala ng magnanakaw para maibalik ang ginastos sa election.

  • pubringjuandelacruz

    LOL!!! even the big 3 in UNA are not sharing their “resources” to help other candidates… selfishness all over the place… I believe this also happens in LP… :)

  • kumilos_tayo

    Sinong niloko mo HAYOP ka sugapa ka din eh. Wlang pondo? 3 KINGS mo daming ninakaw sa govt walang pondo baka kamo ayaw niyong mabawasan yung mga nakulimbat niyong pera sa govt.

  • blade_29

    This is just press release of UNA to make us think that they are at a disadvantage in terms of resources. Nagpapa-awa epek pa sila pero lumang style na yan. Malabo talaga manalo ang UNA kahit anong strategy pa gawin nila. Besides, paano kami maniniwalang wala na kayong pera eh, kakampi nyo yung tatlong kulugo na gahaman sa pera.

  • anton kinuton

    the corrupt 3 kings have the all money to bankroll the campaign of the party but magkanya-kanyang gapang ng anak pag malapit na finish line, magkakagulangan na sa partido manalo lang ang anak nila.

  • richard ortega

    tanggal na ang airtime limit sa TV tignan natin kung talagang wala na kayong pondo! pero manloloko kayong lahat kaya pwe at tse… UNA sa pagnanakaw, UNA sa pandaraya, UNA sa kalokohan.

  • berong es

    campaign funds are running dry—sinasabi nyo lang yan.kung wala man kayong ads ay dahil ang strategy nyo ay ipamigay sa mga tao ang pera imbes na gamitin sa campaign materials at advertisements.

  • axe musk

    Only an ID**T and IN**NE will believe in you Toby, just in today’s Ch.7’s 24 Oras, Jackie had his TV ads played….. Common, you LIA*S….. Check the UNA line-up if they were from the marginalized families of the Philippines, to claim that they run out of money…… Common UNA, stop fooling the people, especially the electorates…..

  • Peter Lim

    Bakit ang UNA ay kontra sa daan ng matuwid? Dahil kontra P-noy sila!!! Sino naman ang magboboto so grupong magnanakaw (UNA) at daan ng baluktot???

  • david

    wawa naman una, nahuhuli waaaaaaaaa

  • Jane Tan

    lmao… hard work when it comes to campaigning, no work after winning.

  • Simplify1

    CASH STRAPPED ANG UNA? PANO NA NINYONG BABAYARAN ANG MGA BOBONG BLOGGERS NYO??

    • Concur_Dissent

      Simplify1 naman, mga bobong bloggers na sinasabi mo ay mura lang ang singil kasi mga bobo nga eh…

  • pinoyrocker

    Ilabas mo na JV ang foreign deposit mo sa Virgin Island nang makinabang naman ang sambayanan. Kunwari ka pang pobre, pareho kayo ng Tatay mo.

  • Rolly257

    Bakit ayaw gastusin ang bilyon ni Binay? Si Enrile, sangkaterba ang kuwarta, gamitin. Umaano si Erap, si Gloria. Kahit paano, makaka ambon ang UNA kay Bongbong Marcos, konting tapik lang sa balikat, ayos na.
    Pero kahit anu pa ang gawin nyo, mangangamote kayo.

  • muddygoose

    Cguro ngayon mas maaga na silang nagba-budget. Kung sino man makaupo, 50% ng PDAF para sa kampanya ni Binay sa 2016. =P

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