Quantcast
Latest Stories

No campaign jingle from ‘King of Ilocano Songs’

By

OLARTE

Residents of Ilocos Norte won’t hear a distinct tune from the barrage of political jingles that comes with the start of the campaign season for local candidates on March 30.

Once named by a local radio station as the “King of Ilocano Songs,” the late Ernesto “Erning” Olarte used to dominate the campaign airwaves with his novelty jingles that eitherlaunched the candidacy of political neophytes, beat the competition or gave prominent names a homegrown flavor.

His daughter, Frances Tanicala, recalled that Olarte, who died in 2011, carved a career in singing and composing campaign jingles after he wrote a song for Ilocos Norte Rep. Rodolfo Fariñas when the latter first ran as Laoag mayor in 1980.

Olarte also composed and sang the campaign jingle of Fariñas’ older brother, Roger, when it was his turn to run for mayor in 1995.

“He can wrap a jingle in 30 minutes. He brings out his guitar, looks up and begins humming like he’s reading something from the clouds,” Tanicala said.

She said her father did not ask for a fee for the jingles he composed. “He would just accept any amount that his clients would give. Some were TY (thank you) but he didn’t mind because it was his pride that the candidates carried his tune especially if they won,” she said.

Before Olarte died in July 2011 at age 79, he was still at it and had composed songs for politicians during the 2007 and 2010 elections. He had done it all—composing children’s, novelty and wedding songs, including songs for the dead.

Tanicala said her father did not set rates for the songs he created. The family lamented that some people had made money from his compositions while Olarte was not given what was due him.

Tanicala said her father once made several original Ilocano compositions which a businessman-friend funded. The friend compiled the songs in a CD (compact disc) and sold copies abroad where large Ilocano communities live.

“The CD compilation was a hit among our kababayan abroad because they were hungry for Ilocano songs. But my father was not given anything in return,” she said.

The family sought legal advice on whether they could sue for royalties. The family, however, decided to drop the plan when they were told that the CD was carrying the name “Ernesto Ularte,” which suggested that it wasn’t their father’s name that was used on the label.

Olarte’s granddaughter, Christian Tanicala, remembered that her grandfather sent her to deliver a handwritten letter to his friend who commissioned him to record the CD compilation.

“He was merely asking for a mobile phone in exchange for the songs that he composed. I went back to his friend’s shop several times. Each time, I went back home empty-handed,” she said.

Olarte’s talent in music was discovered in his high school days when he became a member of the West Riverside Rondalla, a school-based musical group.

He was also skilled in violin but spent more time with his guitar until he learned how to compose Ilocano songs.

He was given a plaque by local radio station, dzJC Aksyon Radio, where most of his original compositions were played, and named him the “King of Ilocano Songs” in 2000.


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: 2013 elections , News , Regions




Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Santiago accuses Lacson of fronting for Enrile, Gigi Reyes
  2. Name names, Lacson told
  3. Santiago: Enrile, Lacson, Reyes plotting massive psywar operation
  4. Slain officer’s ‘diagram’ rocks PNP
  5. Kris Aquino’s ex- close in security named new Air Force chief
  6. Ex-COA chief nabbed for plunder
  7. 12 senators on Napoles ‘pork’ list, says Lacson
  8. Obama: US will defend Japan vs China
  9. Save the queen? Aide takes fall for Enrile, Gigi Reyes
  10. HK apology: Why Estrada and not Aquino?
  1. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  2. 12 senators on Napoles ‘pork’ list, says Lacson
  3. Gigi Reyes pins blame on aide
  4. Estrada: Gigi Reyes won’t testify vs JPE
  5. Bernice Lee arrested by NBI team
  6. Enrile chief aide back in PH ‘to face charges’
  7. Cedric Lee’s cohort flies out of PH despite look-out order – De Lima
  8. Suspect in Vhong Navarro’s mauling wants to turn state witness – De Lima
  9. Reckless driver endangered lives of Aquino, entourage–report
  10. Lawyer: Napoles ‘will tell all’
  1. MRT passengers pass the hat for 6-year-old Ashley
  2. Rookie, lady cops lauded for quick response to MOA heist
  3. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  4. Malaysia averts another air tragedy; pilot lands troubled plane safely
  5. Revilla says he was joking; Lacson stands by his story
  6. Revilla ‘consulted’ Lacson on how he evaded arrest
  7. 12 senators on Napoles ‘pork’ list, says Lacson
  8. Gigi Reyes pins blame on aide
  9. Cudia, dismissed for lying, got 99% in conduct
  10. Kim Henares needs a reprimand, says Cayetano
Advertisement

News

  • Lacson rejects calls to name ‘pork’ execs
  • Obama due in Seoul as North Korea nuclear test fears grow
  • Hold departure order out vs Corona, Singson
  • Malaysia to release MH370 report–PM
  • Man found dead in Quezon City, alleged victim of summary execution–report
  • Sports

  • Michael Phelps loses to Lochte in comeback meet
  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • Lifestyle

  • ‘Recovered’ Banksy works on display ahead of sale
  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Entertainment

  • Paul McCartney to play at Candlestick concert
  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • Business

  • PAL hailed for ban on shark fin cargo
  • BSP to change tint of P100 bill
  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Technology

  • Cloud strength helps Microsoft earnings top Street
  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • China welcomes PH apology
  • Only 4 Etihad passengers not accounted for
  • Abandoned in Malta,15 PH seamen return
  • Senator hopes PH will also get same vow
  • HK victims to get P115M; traders raised money
  • Marketplace
    Advertisement