Latest Stories

So, what else is new? Joseph Estrada sons’ rivalry fires up


KORONADAL CITY—Declining a proposed campaign endorsement of Sen. Jinggoy Estrada may have further strained the relationship between Rep. JV Ejercito and his older half-brother.

Estrada had prepared a series of TV advertisements showing him doing what had otherwise been unthinkable not too long ago—endorsing the senatorial run of his younger brother.

Production costs alone would have been at least P1 million, while actual showing on prime time TV would have been worth half of the amount for every 30 minutes, said a United Nationalist Alliance (UNA) insider familiar with the story board and campaign plan.

“Senator Jinggoy would spend for everything out of his own pocket,” the Inquirer was told on condition of anonymity.

“The initiative came from him and it’s not that their father (former President Joseph Estrada) had told him to do it,” the source added.

Failed plan

But the plan didn’t work.

Reached by phone, Estrada declined to elaborate on the matter. But in a meaningful tone he said: “You ask him, you ask him.”

Asked if he would ever endorse his brother at some point during the remainder of the campaign, he said, “That remains to be seen.”

Ejercito later released a statement denying that he had rejected Estrada’s planned endorsement.

JV sorry

“Humihingi ako ng paumanhin kay Kuya Jinggoy kung ang naka-abot sa kanya ay ‘ayoko ng endorsement nya.’ Hindi po totoo ito ( I apologize to my elder brother Jinggoy if the news that reached him was that I did not welcome his endorsement),” he said, admitting that he had been told about the campaign ad.

“Sino po ba namang kandidato ang tatanggi sa ganun, lalo na at libre (What candidate would refuse such an offer, especially one that is free)?”

He added: “Pero may mga bagay po na nagiging problema kung bakit hindi ito nagiging ganoon kadali (But there were some problems that’s why it was not so simple a matter).”

TV ad limits

Ejercito explained that his brother’s proposed TV ads might affect his own, given the limits set by the Commission on Elections.

“Kapag lumampas po dito ay baka maging dahilan pa para ma-disqualify ako ng Comelec (If I overstep my ad limits this may lead to my disqualification by the Commission on Elections),” he said.

Ejercito said the additional ads would also affect the campaign plan set long ago by his own team.

“Hindi po madaling magbago ng campaign plan sa kalagitnaan ng kampanya, na to be fair naman sa aming campaign team, ay mukhang maayos naman ang pagtanggap ng ating mga kababayan (It’s not easy to change the ad plan in the middle of the campaign, and to be fair to our campaign team, their plan seems to be well accepted by the public),” he said.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Elections , Jinggoy Estrada , JV Ejercito , Philippines , Politics , Sibling Rivalry

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. Kim Henares needs a reprimand, says Cayetano
  2. ‘No real progress in PH if dynasties not dismantled’
  3. More legal woes for Cedric Lee
  4. Massive infra spending set
  5. OFW brings MERS virus to Philippines
  6. DOJ to NBI: Arrest Cedric Lee, 4 others
  7. Cardinal Tagle to faithful: Join politics to clean it
  8. Estrada, Gigi Reyes denied access to evidence from other respondents
  9. Lacson’s wife loses diamond earring to thieves but recovers jewelry quickly with police arrest
  10. DOJ orders arrest of Cedric Lee
  1. Suspect in Vhong Navarro mauling tries to leave PH
  2. MH370 co-pilot made mid-flight phone call – report
  3. Netizens cry: 6/55 Lotto was rigged
  4. I’ll follow my conscience on Estrada, says JV Ejercito
  5. ‘Wife of Jesus’ theory papyrus not fake – Harvard study
  6. Fr. Suarez says last Mass on Easter before returning donated land to San Miguel
  7. Gay college instructor arrested for oral sex with student
  8. ‘King’ Yabut and I: Driver bares Makati dad ‘abuses’
  9. It was difficult having Japanese blood
  10. Palace: We can’t blame increase in population on Vitangcol
  1. KL confirms Malaysian Airlines Flight MH370 ended in Indian Ocean
  2. MRT passengers pass the hat for 6-year-old Ashley
  3. Pork payoffs to newscasters Erwin Tulfo, Del Prado, others bared
  4. UP back on top as ‘average’ student aces bar
  5. Rookie, lady cops lauded for quick response to MOA heist
  6. Model Helena Belmonte wished ‘to slash her wrist and hope to die’
  7. Malaysia averts another air tragedy; pilot lands troubled plane safely
  8. Revilla says he was joking; Lacson stands by his story
  9. Revilla ‘consulted’ Lacson on how he evaded arrest
  10. Police rule out foul play in Helena Belmonte’s death as boyfriend is ‘traumatized’


  • Henares on Pacquiao bashing: I did not start this
  • Drilon, Nancy Binay urge Filipinos to strengthen faith
  • ‘Yolanda’ toll now at 6,300 – NDRRMC
  • ‘Mom, I love you,’ says text from student on sinking ferry
  • Moderate earthquake jolts southern Iran
  • Sports

  • Power Pinays smash India in Asian Women’s Club volleyball opener
  • PH youth boxers off to stumbling start in AIBA World tilt
  • Durant has 42, Thunder beat Pistons 112-111
  • Walker leads Bobcats over Bulls in OT, 91-86
  • Man City slips further out of title contention
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Will Arnett files for divorce from Amy Poehler
  • American rapper cuts own penis, jumps off building
  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • Business

  • Asia stocks fail to match Wall Street gains
  • Fired Yahoo exec gets $58M for 15 months of work
  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • Technology

  • Netizens seething in anger over Aquino ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Syria most dangerous country for journalists, PH 3rd—watchdog
  • Japan says visa-free entry still a plan
  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Marketplace