Earth Hour says campaign spreads to 50 countries
More News from Agence France-Presse
SINGAPORE—A campaign by global environmental movement Earth Hour to get promises of action from individuals and organizations has spread to at least 50 countries, its chief executive said Wednesday.
Andy Ridley said the “I Will If You Will” campaign, launched in 2012 in 13 countries, is expected to expand its geographic reach almost fourfold this year, strengthening the group’s impact beyond an annual lights-out event.
“Last year we rolled out ‘I Will If You Will’ to 13 countries and territories so it’s basically a pilot project to see if it would work,” Ridley told journalists in Singapore.
“It worked. So this year, instead of 13, it will be at least 50, we already have at least 50 countries confirmed.”
Last year the campaign spurred a 120,000-strong petition in Russia that galvanized parliament to pass a law protecting the seas from oil pollution.
Former Botswana president Festus Mogae also pledged to plant one million indigenous trees in four years.
The countries involved last year included Singapore, Sweden, Hong Kong and the United States.
This year’s participating countries include Australia, Britain and South Korea, with celebrities expected to make pledges.
Singapore-based Earth Hour’s headline campaign is an annual lights-out activity to underscore energy conservation. It was observed in 7,000 cities and towns in 152 countries and territories last year, the group said.
This year’s Earth Hour is scheduled for March 23 at 8:30 pm in participating locations.
Ridley, speaking at the global launch of Earth Hour 2013, said the Asia-Pacific region gives the movement its strongest support.
“Asia-Pacific, as a region, is by far the strongest, and Latin America is probably the second,” he said.
“Many campaigns are based out of Europe and based out of the US, Earth Hour is not and maybe that’s a really good strength for us.”
Get Inquirer updates while on the go, add us on these apps:
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94