MANILA, Philippines – How to make voters know that former Senator Jamby Madrigal is running for the Senate is one task the administration coalition ticket is now focusing on to boost her chances of winning in the upcoming elections.
Marikina Rep. Romero “Miro” Quimbo, a spokesman for Team PNoy, admitted that not too many people seemed to know that Madrigal is running for the Senate.
“…We need to increase their awareness and it will include Senator Jamby… many people do not know that she’s running again for senator,” Quimbo said during a press conference on Wednesday.
He said the coalition’s thrust is to make little known bets popular to the public “so that we can have a conversion.”
Quimbo said they found out that candidates known to many people have an advantage of garnering more votes.
Madrigal, who was out of the Magic 12 in various pre-election surveys, is now at the limelight for allegedly holding a contest on Facebook, promising to give away an iPad to the winner.
Aside from her, the other Team PNoy candidates who did not make it in the Magic 12 were Bam Aquino, former Akbayan Representatives Risa Hontiveros and former Ramon Magsaysay.
To help their election bid, Quimbo said Team PNoy has been actively using the social media, Facebook and Twitter to promote their candidates.
The candidates, he said, have been also advised to launch campaigns in far-flung areas, where many voters are said to be “undecided.”
“The thrust really is to have a message-oriented campaign, anchored on the party’s platform…and introduce candidates who are not in the Magic 12 but (within) striking distance,” Quimbo said.
“If a candidate is weak in a particular place, she or he will be reminded to go there…,” he said.
Quimbo said the team has also been divided into clusters “to be able to cover at least 15 million voters over the 90-day (campaign) period.”