Surveys don’t decide–Gordon




MANILA, Philippines—Surveys don’t decide the outcome of elections, voters do.

Senatorial candidate Richard Gordon has slammed the inordinate focus on surveys, saying the voting public must be given reports on the promises, platforms and capabilities of candidates instead of conditioning them about the possible results of the polls.

Gordon, who is running under the United Nationalist Alliance (UNA), said there is a tendency to fall into the trap of advertising and surveys, which he acknowledged are part of a democracy. He ranked 13th to 16th in the latest Pulse Asia survey.

Mind conditioning

“You know, when you talk about surveys, what possible good is there to be gained from knowing the result before the starting gate?” Gordon told reporters in a recent interview.

He noted that in many reports, those who are not in the top 12 or the winners’ circle are not even mentioned.

“There is mind conditioning. Are we happy with that? If that will be the case, let the surveys decide [the results of the election],” he added.

Not against surveys

Gordon said he is not against surveys in general, since he had used these to test the strengths or weaknesses of a product when he used to work for a private firm.

But in a political exercise, he said surveys only help businesses like consumer research services and media establishments because candidates would want their own surveys conducted and their advertisements placed based on these surveys.

Gordon also suspected that there are manipulations in survey rankings.

He said surveys put him in dismal rankings during the 2004 senatorial elections. He started at No. 35, and was

No. 29 when he filed his certificate of candidacy.

But he knew he was going to win based on feedback from his interaction with the public. When the 2004 elections were over, he ranked fifth overall.


Scientific rigor

In 2010, when Gordon was running for the presidency, he sued the survey firms Pulse Asia and Social Weather Station to stop them from conducting and publishing preelection surveys, and said they should be made to answer for their misleading reports. He said in his complaint that the survey firms lacked scientific rigor, professionalism and ethical conduct in conducting the preelection surveys.

Gordon said he has decided not to pay much attention to surveys, confident that he could fight his way to the top of the ranks.

“Even if you put me at dead last, I will fight it. I know myself,” he said.

He said he had triumphed over many adversities, such as the Mt. Pinatubo eruption that covered his province of Olongapo in lahar and left many people despondent and homeless.

He also said he had been able to launch the “Wow Philippines” campaign as tourism secretary even if his department did not have much of a budget. He had also helped the Philippine Red Cross thrive and increase the number of ambulances, he added.

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • bongarroyo

     gordon idemanda mo ulit ngayon iyang mga survey-survey  na iyan….

    dapat magreklamo ka kung bakit may nakapasok sa top 12 sa UNA niyo.

  • $23257130

    mabuhay si senator gordon

    ang tunay na pag asa ng bayan!

    • No_U_Turn

      I read your post on “Tagle” at Global Nation. Most Pinoys will like it.

  • Mario Salinas

    Candidates who have made it to the top 12 laud the surveys. Those who don’t, call them fraudulent. Either way, surveys condition the minds of voters, especially those who don’t take the elections seriously. Some voters simply follow the herd.

    But what if the surveys indeed capture the sentiment of majority of the voters?

    Gordon, Jamby Madrigal and Jun Magsaysay should work harder to infiltrate the minds of undecided voters. It’s a great loss for the Filipino people if they don’t win.

    • 12JEM

       Gordon and Jun Magsaysay should win, even if they both are from Zambales.

  • Ben Ko

    i will always vote for gordon. 


    >>>Surveys don’t decide–Gordon<<<

    WOW!  How intelligent and incisive…….BUTI na lang pinaliwanag ni genius Gordon na ganun pala yon, kundi iisipin ng mga "tangang" botante na surveys decide.  Good.  O, Gordon, balik ka na sa gimikan mo at……walang matinong botante ang boboto sa iyo.  Yon lang mga na-uuto mong mga "headless tsikens" ang papatol sa ka-echosan mong pangpapa-kwela na wala namang nahihita ang mga kabayan sa matagal mo ng pangsasamantala sa bayan.

    • Herman Near

      I call troll. Nonsense post. Migraine-inducing argument for the fact na walang kwenta.

      • UrHONOR

        WOW, very incisive and meaningful post!  Maraming kwenta. What you can do has no value to me whatsoever……you can go troll whenever and wherever you are in your wallow of frothy scruff to your dirty mind’s delight and the phuck do I care less. 

      • Herman Near

        ^ Proof na ang pikon ay laging talo.

  • simondj

    i pray Gordon will win, sa UNA iyan lang ang pwede.

  • kurakut


  • regamore

    He said he had triumphed many advesities, such as  Mt. Pinatubo eruptionthat covered HIS PROVINCE OF OLONGAPO in lahar that left many people despondent and homeless.
    I thought Olongapo is a city and Zambales is the province.


    korek ka sen. gordon. boto ulit kita. dapat tigil na muna yang mga survey na yan kung sino ang nangunguna sa pagka senador.

  • 12JEM

    Return Gordon and Jun Magsaysay to the Senate!

  • $23601969

    #29 in survey?  He is the only senatorial candidate to beat the thumbs down of trolls in Yahoo news

  • JasonBieber

    Surveys don’t decide elections and thanks to the Comelec the voters won’t decide elections either.

    What will decide the elections is the faulty PCOS machines. They are having all sorts of problems with the machines and the source codes of the machines and with the Smartmatic company…it’s a little bit unsettling especially since elections is just right around the corner.

  • disqusted0fu

    What could decide on the elections is perhaps Comelec, via the inefficient PCOS machines. It’s just puzzling why the Comelec has done nothing to fix the problems facing the machines. These problems have been existent since 2010, and its still the same until now. We already have a inefficient PCOS elected President, let’s not have inefficient PCOS elected Senators et al.

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


editors' picks



latest videos