Deal inked to promote learning through play

The Department of Education, Johnson & Johnson Philippines, and Play Pilipinas formalized a memorandum of agreement last Feb. 7 to jointly promote the value of one hour of daily active play in children’s health and holistic development.

The agreement was signed by DepEd Assistant Secretary Tonisito Umali, Play Pilipinas executive director Sigrid Perez and Johnson & Johnson Philippines managing director Jeffrey S. Go.

Dubbed “Di Lang Laro ang Laro,” the campaign is aligned with the Early Childhood Care and Development program of the United Nations Children’s Fund, which advocates learning through play for children in education centers throughout the Philippines, and supports World Health Organization’s recommendation that children should have at least 60 minutes of physical play daily for proper physical and mental development.