Comelec insists on limiting campaign ads on radio, TV


MANILA, Philippines—The Commission on Elections is standing pat on its ruling limiting the airing of political ads on television and radio but has agreed to to modify its “right to reply” requirement in a manner that would be “protective” of the media.

Comelec Chairman Sixto Brillantes Jr. said Friday that the commission as a whole remain unmoved by opposition to election rules limiting   television airtime of political propaganda to a total of 120 minutes for every candidate. The 180-minute limit for radio also stays, he said.

“We did not find anything convincing on the side of those who wanted to expand it again… we will retain the aggregate,” Brillantes told reporters on the sidelines of the retirement of Election Commissioners Rene Sarmiento and Armando Velasco in Intramuros, Manila.

The Comelec heard the arguments of the Kapisanan ng mga Brodkaster ng Pilipinas and GMA Network objecting to the new rules at a public hearing on Thursday.

They argued that the airtime limit of 120 minutes for television and 180 minutes for radio will impede the exposure of candidates and their opportunity to present themselves to the public and allow them to make an informed decision when they cast their ballots on May 13.

“So we will just maintain it with some changes with the right to reply and some changes in the authority in notices,” said Brillantes.

He added that the Comelec has agreed to fine-tune provisions on the “right to reply” rule that gives candidates who feel slighted by their rivals in interviews  a chance to gain equal access to media.

The changes, he said, will be more “protective” of the media as the Comelec will be providing in the amended resolution a procedure that will screen complaints.

“In fact, we will expand it to protect the media. It will be more protective because there is a procedure before anybody can just insist on their right of reply,” Brillantes added.

Section 14 of Comelec Resolution No. 9615 states that “all parties and bona fide candidates shall have the right to reply to charges against them. The reply shall be given publicity by the newspaper, television and/or radio station, which first printed or aired the charges.”

At the hearing, the KBP said  the provision was “unconstitutional” and suggested that the commission set a “prescriptive period” for complaints by candidates who felt aggrieved by charges made by rivals in published news or radio reports.

Brillantes said under the amended resolution, not all complainants will be granted the right to reply.

“The provision will remain but we will just reword it to make it clearer,” said Brillantes.

He added that the amended resolution was signed Friday, which was Sarmiento and Velasco’s last day as election commissioners, and will probably be released on Monday.

“We will sign it today while we are still complete in the en banc… on Monday, Commissioners Sarmiento and Velasco can no longer sign,” he said.

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • Your_King

    Is this or does this cover all candidates or only candidates not under the Aquino banner?? It is a fair questions because we see rules like the gun ban in which Aquino was able to be exempted so maybe his candidate bets would get a free pass too.

  • cute79

    Kaya nga naging korap din ang mga pulitiiko dahil sa ads palang milyones na .Sana magkaroon ng interview sa tv bawat kandidato para sa mga senators,president,congresmen para makikila sila ng mga tao kung ano ang kanilang gusto gawin kapag silay nahalal.Pinagkikitaan din kasi ng medya .

  • kismaytami

    Paano yan, over over na ang mga senatorial candidates na maya’t-maya ang mga political ads sa mga TV stations?

  • disqusted0fu

    What about those politicians who have influential friends or relatives in show business who uses their popular talk shows as a big stage for campaigning? There should be rules for that too. But I guess it doesn’t matter because rules nowadays does not apply to everyone.

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


editors' picks



latest videos