Quantcast
Latest Stories

‘Enhance wedding packages for Chinese guests’

By

TOURISM stakeholders can enhance their packages for weddings, honeymooners and family reunions to cater to China which has been noted to have steadily grown since last year.

“They (Chinese) are very keen on destinations where they could spend quality time with their families and loved ones. We can further improve our packages to suit their preferences,” said Director Rowena Montecillo of the Department of Tourism in Central Visayas (DOT-7) yesterday.

Montecillo made the suggestion after the Shanghai Morning Post, a newspaper in China, named the Philippines as the “Most Romantic Destination” for the Chinese.

She said that the country including Cebu had been receiving a good number of honeymooners and those who would come here for weddings in the past especially from the Korean, Japanese and European markets.

Former DOT regional director Patria Aurora “Dawnie” Roa agrees.

“This is a very good opportunity for us to grow the market. They have the money to spend and I believe that they (Chinese) will still travel despite the Spratly issue which is rather political,” said Roa.

It’s high time that we focus our tourism campaigns on beach weddings, honeymooners and family reunions to fit the Chinese market, said Consul Robert Lim Joseph, National Association of Independent Travel Agencies in the Philippines chairman emeritus.

“We have a lot of wedding planners here and many options for them in terms of venue for the activities. We can even highlight our Chinese Temples and the different restaurants that offer Chinese foods. We already have many things to offer, all we need is to promote,” said Joseph.

resort weddings

Joseph cited the resorts like Plantation Bay Resort and Spa and Shangri-la’s Mactan Island Resort and Spa as among the resorts which had already hosted many weddings in their property.

The Chinese market is a large market that we can’t just overlook because of its large population base of at least a billion, said Dominic Dorol, Imperial Palace Waterpark Resort and Spa director of sales and marketing.

They should be a priority market for the country and Cebu thus the recognition came in very timely especially that they are also now growing their Asian markets to diversify from mostly Korean tourists to a good mix of Asian markets including China, Hong Kong, Taiwan and Malaysia, Dorol said.

new generation

“The new generation of Chinese tourists are on the lookout for the next destination. These are both the young and experienced middle to upper class who have the means to travel and who’ve touched base with what’s the latest in the world. Hence, gaining any title such as being a romantic destination will surely bring in incremental revenue for the country,” said Dorol.

“Direct approaches can be done by way of doing regular tourism promotion activities to China tour groups or advertising in magazines and social media. We can also help promote the country or Cebu indirectly through business conferences, conventions, expos and trades giving special packages for local tours to see our various tourist spots,” said Prudencio Gesta, Cebu Chamber of Commerce and Industry president.

chinese-speakers

Cebu Business Club president Gordon Alan Joseph agreed with the suggestion.

He said stakeholders could market to individual and small group travellers.

“The romantic acknowledgement is fantastic and we can start developing professional Chinese speaking guides and Chinese tourist information desks and help desks to increase the attractiveness of the country. We can target markets and focus on their requirements,” said Joseph.

Ann Olalo, Radisson Radisson Blu Hotel Cebu director for sales and communication, said the hotel was expecting more Chinese tourists this year, especially during the first week of February for the Chinese New Year.


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: family reunions , honeymoons , Tourism , Weddings




Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Fr. Suarez says last Mass on Easter before returning donated land to San Miguel
  2. Chinese lawyers say they were tortured by police
  3. Hair salon’s Kim Jong Un poster riles embassy
  4. Siquijor ‘healer’: For every cure, there’s a plant
  5. State seeks guilty verdict for Abalos
  6. Why college grads end up in the PNP
  7. Estrada: I will pray for my detractors
  8. Miraculous image makes Gapan City top site for pilgrimage in Central Luzon
  9. I’ll follow my conscience on Estrada, says JV Ejercito
  10. Five men from Cavite found dead in jeep in Batangas
  1. Suspect in Vhong Navarro mauling tries to leave PH
  2. MH370 co-pilot made mid-flight phone call – report
  3. Netizens cry: 6/55 Lotto was rigged
  4. I’ll follow my conscience on Estrada, says JV Ejercito
  5. ‘Wife of Jesus’ theory papyrus not fake – Harvard study
  6. Fr. Suarez says last Mass on Easter before returning donated land to San Miguel
  7. Gay college instructor arrested for oral sex with student
  8. ‘King’ Yabut and I: Driver bares Makati dad ‘abuses’
  9. It was difficult having Japanese blood
  10. Palace: We can’t blame increase in population on Vitangcol
  1. KL confirms Malaysian Airlines Flight MH370 ended in Indian Ocean
  2. MRT passengers pass the hat for 6-year-old Ashley
  3. Pork payoffs to newscasters Erwin Tulfo, Del Prado, others bared
  4. UP back on top as ‘average’ student aces bar
  5. Rookie, lady cops lauded for quick response to MOA heist
  6. Model Helena Belmonte wished ‘to slash her wrist and hope to die’
  7. Malaysia averts another air tragedy; pilot lands troubled plane safely
  8. Revilla says he was joking; Lacson stands by his story
  9. Revilla ‘consulted’ Lacson on how he evaded arrest
  10. Police rule out foul play in Helena Belmonte’s death as boyfriend is ‘traumatized’
Advertisement

News

  • 20 killed as Islamic extremists rampage in Nigeria
  • Drug firm Novartis to help Leyte firefighter
  • Fears grow for hundreds missing in South Korea ferry capsize
  • Robot sub makes first complete search for plane
  • uFly fires flight simulator who appeared on CNN
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Japan says visa-free entry still a plan
  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Marketplace
    Advertisement