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PH politicians mull use of ‘Gangnam Style’ for campaign

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(Editors’ note: This is a corrected version of an article first posted on Jan. 23, 2013. This version also includes a statement from MCA publishing manager Evelyn Seale.)

Across the country, Filipinos may probably hear more of “Gangnam Style,” the phenomenal hit of Korean rapper PSY, with the start of the election campaign for the midterm elections.

The song that has garnered more than 1 billion hits on YouTube is emerging as the favorite campaign song of candidates.

At least two candidates, former President Joseph Estrada, who is running for mayor of Manila, and former senator Ernesto Maceda, who is hoping to return to the Senate, are planning to use it in their sorties.

Representatives Teodoro Casiño of Bayan Muna and Joseph Victor Ejercito of San Juan City, senatorial candidates, claimed that PSY’s decision to put aside his rights to the global hit song and video had made it easier for candidates from senators to governors and mayors to use it in their campaign.

“It’s a no brainer that we will have ‘Gangnam elections,’ especially since the songwriter has waived his copyright to his song and allowed the public to use it as it wishes and this includes the candidates,” said Casiño.

The Bayan Muna party-list lawmaker noted that Gangnam Style would probably eclipse previous campaign anthems as “Spaghetti Song” of the Sex Bomb Girls and “Mr. Suave” of the band Parokya Ni Edgar.

“Gangnam Style is catchy, upbeat and memorable. It is what a campaign song should be,” Casiño said.

No approval

But MCA Records head Ricky Ilacad, who owns the rights to PSY’s “Gangnam Style”, said in a text message: “We have not allowed use FOC (free of charge).” He did not elaborate.

Evelyn Seale, MCA publishing manager, also emailed a statement in reaction to the story.

Seale said the story provided ‘‘a misleading information coz there’s no statement from the Artist and composers to use the song in any campaign material.’’

‘‘As far as the head office is concerned all usages including campaign material
are subject for approval from the publisher,’’ Seale stressed.

Another song

Ejercito said he “decided to look for another song in order to have my own mark” because PSY’s song seemed open to everybody.

The Department of Health used Gangnam Style as its song for its antifirecracker campaign last month.

“A campaign song is a powerful tool in any campaign. It’s the last-song syndrome and it stays with you even after you’ve heard it,” said Ejercito.

He noted that rights to foreign songs would cost an average of $30,000 each.

Ejercito’s camp has come up with a jingle, “Call Him JV,” a parody of the hit song “Call Me Maybe” of Canadian singer Carly Rae Jepsen. Casiño is still reviewing samples made by his supporters.

Estrada’s spokesperson, Margaux Salcedo, said the former President was maintaining his “Jeep Ni Erap” campaign theme, which he used in the 1998 elections, but he had already approved the use of PSY’s song as one of his jingles in his run for Manila mayor.

“He was given a CD mix of “Gangnam Style” as a campaign jingle and he liked it. I’m not sure if he will dance Gangnam on stage although I know that Manong Ernie has already danced to it. We’ll see,” said Salcedo in a phone interview.

The Inquirer asked several senatorial candidates about their campaign song but only two replied as of press time.

Sen. Francis Escudero said he would use “Pagbabago” of Quest, while Sen. Alan Peter Cayetano would settle for Don Mclean’s 1970s “American Pie.”

Sen. Gregorio Honasan II said he had yet to make up his mind on a campaign jingle although his daughter, singer-songwriter Kai, might come up with one for him.

The campaign for senatorial candidates and those taking part in the party-list election begins on Feb. 12 and ends on May 11.

For those running for a seat in the House of Representatives, and candidates for governor, mayor and other local elective posts, the campaign starts on March 29 and ends on May 11.


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Tags: 2013 midterm elections , gangnam style , Government , Politic , PSY


  • Bansot

    Most appropriate term “GUNG- GONG ” style by “NO BRAINS”, POLITICIAN !!!

  • noyab

    wala na ba kayong magawa na gimmick mga trying hard to be $enatong$ and Congre$$men…nakakahiya kayo …sana ma peste kayong lahat……

  • picker_blend

    hay naku. puro kanta. kaya sinasayawan nalang tayo pagka naka upo na sa pwesto. 

  • patawad

    Bumababa ang level ng mga pagiisip ng mga politicos kapag election.  Kaya nilang magmukhang baliw maiboto lang sila,  mga idyets mga maloloko ng mga mokong.

  • http://profile.yahoo.com/VS5EYSP4FPOTVQCJZ24NRE6Z2M Edgardo Mendoza

    SOTTO KAGAYA STYLE PATOK YAN NGAYON!!

  • Jun Lee

    I think we should declare Psy as persona non-grata for trying to impose torture on the general Philippine population.

  • superpilipinas

    Kelan kaya tayo makakaahon sa ganitong katarantaduhan!

    Pinoys are so drunk with entertainment and the media loves it because they earn money.

    We should stop endorsing candidate artists, media people, and lawyers and start voting technical professionals.

    We need more logical and not political people in our governemt

  • barada69

    I’m so sick of that song “Gangnam Style”.. I will not vote any politician playing that song. PLEASE STOP IT ! ! !

  • etobsify

    Etong si Teddy Casino noon puro dada, TRAPO din pala ang kalalabasan. Kinain mo ngayon salita mo. Sige isama mo sa Gangnam Style mga NPA para makalikom ka boto. TRAPO!!

  • vince_bugaboo

    ano ang nakapagtataka kung gawin ng mga pulitiko ito? abnormal sila, that’s why.

  • hustlergalore

    pusong bato? anyone? LOL

  • Ryan Yturriaga

    JO JO JO JO JO JOLOGS! hahaha 

  • http://pulse.yahoo.com/_GURBWYA3AIXC22EF6E6HIHRNQE Ornbort Vortingeresdemesus

    can someone please educate the voters that this has nothing to do with the job of an actual elected official…

  • where_I_stand

    Expect more fun in the Philippines….

    Who dances the Gangnam well wins. In Manila, between Erap and Lim, it is like a boxing fight between Manny and Marquez. Among the senatorial candidates, I am excited to see how Maceda and Tingting Cojuangco dance the Gangnam.

    Pero walang tatalo kapag si BS Aquino ang sumayaw ng Gangnam, bukas ang bibig, pihing ang ulo sa kanan, at parang bata kung gumalaw.

    • jgl414567

      Eh ikaw bata ang isip at may topak, pweh!

  • http://profile.yahoo.com/36O4ZGE5JY24XE4XQOXBM6O4WE Klepto

    I imagine maggots and worms dancing and wriggling to the tune of Gangnam Syle.

  • http://pulse.yahoo.com/_EXFI4EUGM23PQ4FMQKLVH36OXI Jose

    Crap.

    I can’t be the only one who’s now utterly sick of that song, can I?

  • boypalaban

    pinakamaganda: MAGSAYAW AT MAGPATAYAN NA LANG SA ENTABLADO MGA PULITIKO….

    • tanga_hanga_ni_abnoy

       pano kung lahat ng kandidato patay? on second thought why not di b para bongga

  • ruben_bush

    Gangnam style……sa pulitiko natin…gangster style!!!

  • BatangSingapore

    ang pilipinas ay para sa mga filipino, huwag ninyo iboto ang mga intsik.

    • tanga_hanga_ni_abnoy

      oo nga sana pero parang mas maintindihan ko pa na lokohin ka ng ibang lahi kesa lokohin ka ng sarili mong lahi

  • bogli_anakdami

    uy, sana eh maraming pakanyod-kanyod at pagiling-giling na starlets…

    siguradong iboboto yan ng mga kabayang flip gung gongs, di ba?

  • Irin Tuon

    Parang ari ng Kabayo ba kalaki ang ari ni Erap?

  • tiriring

    Asus, pasayaw-sayaw ang mga lintik!
    Makakatulong ba yan sa mga squaters, magsasaka at mangingisda na walang makakain?
    Boysit nga pangabuhi sa Pinas! Boysit!

  • kalikasanipagtanggol

    Dapat sa dalawang ito i-gang up hindi gangnam!

  • tekateka

    I encourage Filipinos to SHOOT these dumb politicians… and do justice for our Proud country! that has become a JOKE!

  • http://pulse.yahoo.com/_EDXEVEFHW2ZT5VWHDWBNM6XGE4 RyanE

    How about for Sen. Trillanes?.. #@*&^%$?!{*&#$%.. hmm.. my Mandarin is not that good.. hehehe

  • pedronimo

     In the Philippines, we have already lots of Psys who have been dancing GANGSTER NAM STYLE in Congress and the Senate..

  • jgl414567

    Ang kapal naman ng plunderer na si Erap para tumakbo uli at ito namang si Ernesta Maceda noon nabansagan na so young yet so corrupt eh di pa rin nagbago kasi mga kasama niya sa UNA puro mga trapo na mababaho pweh!!!!

    • http://profile.yahoo.com/MV4JC4DEGZJQKBIJMWEZ4KOKRE Arnel

      Agree with you.  We have short memories.  Madaling makalimot.  Mga trapo to the max ang mga yan, eh.  Kaya hindi tayo umaasenso. Kawawa ang mga Mang Pandoy na katulad natin.

    • http://profile.yahoo.com/MV4JC4DEGZJQKBIJMWEZ4KOKRE Arnel

      Pati rin si Casino.  Lumalabas na ang tunay na kulay nya.  Di pa campaign period, yong mukha nya nakaplaster sa likod ng mga bus ng Victory Liner.  He already has the makings of a trapo.  Magkano ang ibinayad mo sa Victory Liner, Your Honorable Congressman Casino?

      • bagongpnoi

        its free, no picture, sunog bus! – obviously wag na iboto ang mga tuta ng NPA

  • Philcruz

    Gangnam gangnam, my foot! Politicians will make a fool of themselves just to earn a seat in the House or the Senate.. for the love of pork and Christmas presents. I saw Enrile do the Gangnam with his gang on stage. Ridiculous circus characters, these people. Where’s the self-respect?

  • Janch

    Counted yan sa gastos niyo ha?

  • Ed Molina

    campaign period is about to start, the circus is in town, send in the clowns!

    are we really going to entrust the fate of our country with these buffoons? 

    • $26791673

      Itong mga politikong ito ay umaasa na mananalo sila sa pagkanta, pagsasayaw, pagbibiro at panunuhol dahil wala naman silang credible political platform para sa bayan.

    • buttones

      Well we have for 67 long years, the gormless electorate are hardly going to shake off the habit of a life time are they? Oh YES they will vote for the dancer, the actor, the boxer as well, it has always been the case, sorry to say that the electorate in PH is dimwitted, and that’s putting it politely, which is why we are a third world nation, and 30% of us don’t even have a toilet- Do we care? No, not really…

      • $26791673

        Bigat mong mag-salita. Gormless at dimwitted ang Pilipino electorate?!? Nilahat mo pa. Yung angkan mo at IKAW ang gormless at dimwitted.

      • buttones

        Yes it is serious- ok I might have been generalizing, true, but this much I know- firstly this is a democracy, secondly we get the government we deserve, thirdly from the start of this democracy 67 years ago to the present day little has been achieved for the vast majority of people by the ‘voters’. Lastly, I am proud to say that me and my ‘clan’, have, over 6 terms never, ever had ‘our’ candidate for Congress or the Presidential offices elected into office, apart from one- so I can hold my head high and say none of this bloody mess is my fault…

  • http://pulse.yahoo.com/_4QAIR53YIPJLMPSQJZTOJIGBVI Jaz

    PSY: ” Oppa Gangnam Style!”
    PH Politicians: “Oplan Ganid Style!”
    He he he he!

    • http://pulse.yahoo.com/_4QAIR53YIPJLMPSQJZTOJIGBVI Jaz

       Pahabol.

      Maratnan and Co.: “Coplan Rubout Rubout Style!”
      he he he!

  • Irin Tuon

    Hindi nga marunong mag Facebook at mag Twitter ang Erap na ito.
    Don’t vote Erap and Trapos.

  • YanoSantos

    Election is a serious matter. What are you people?

  • Roberto Duran

    Kung sino pinakamagaling sa mag Gangnam ay panalo…more fun in the Philippines

  • Your_King

    Elections in the Philippines can get overly cheesy. Campaigning is no longer about the real issues but more of who can have the catchiest song or marketing campaign or be the most popular in terms of what celebrities you can drag to an event. Then after winning what do you expect? Nothing coz just like campaigns once they get elected it’s all about marketing and business strategies for the elected individuals and their partners and not about the country’s needs.

  • http://profile.yahoo.com/4VQYGN3BW37DWG7O4R3HOP53VE ELBERT

    tatakbo ba si?  pwede din xa sa gangnam style …..KOPYA GAYA STYLE

  • magarito

    wala bang gagamit ng careless whisper?

  • akoombulator

    kapal din ng mukha nitong mca records

  • boybakal

    Gangnam Style in campaign….wala bang Atimonan  Style.

  • koolkid_inthehouse

    Sorry Psy, we dont need gangnam style.  

    We need jobs and improve living standard.  

  • bagongpnoi

    pambihira onli in the philippines talaga, its a philippine election not korea’s election, ni hindi nga alam ng tao ang meaning ng kanta na yun e, its just like politicians plataporma, very catchy but you dont understand, kaya sa mga boboto po wag nyo sanang iboto yang mga gagamit ng tangnam style na yan,(no offence psy)

    why dont you use pusong bato, bukod sa OPM na sya at sikat e makakatulong pa sa mga botante, mag pusong bato sa mga trapo! 



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