Quantcast
Latest Stories

Korean, flights, rooms help make tourism soar in 2012

By

More Korean tourists continue to have more fun in the Cebu as they continue to be the top foreigners visiting the province and the Queen City of the South this year.

The combination of increased tourist arrivals and additional supply of rooms as the factor fueling further expansion of the tourism industry making it still a winner industry this year, said Hans Hauri, president of Hotels, Resorts and Restaurants Association of Cebu (HRRAC).

He cited Japan, Korea and China as the major tourist groups in Asia that Cebu was wooing.

According to Department of Tourism figures as of August this year, the biggest tourist group came from Korea with a total of 285,390 Koreans coming to Cebu from January this year. Japanese group came in second with 132,974 tourists visited Cebu while there were 22,022 Chinese nationals that came to Cebu as of August.

The growing tourist arrivals helped make the industry to continue being a winner industry for Cebu in 2012.

visitor arrivals

Overall the visitor arrivals increased which was ably accommodated by the additional supplies in rooms available resulting to more or less the same occupancy levels in the accommodation sector compared to last year, said Hauri.

“Occupancy levels across Cebu are testimony to the industry’s stability with 66 percent in 2008, 56 percent in 2009, 61 percent in 2010, 59 percent in 2011 and an estimated 61 percent in 2012, “ Hauri said.

The rooms’ supply in Cebu in 2009 increased by 20 percent to 3,325 available rooms, in 2010 a 19 percent increase, in 2011 a 15 percent increase, and in 2012 an 11 percent increase resulting to a total of 5,083 rooms available this year, said Hauri.

new hotels

Quest Hotel and Conference Center Cebu with 427 rooms, Days Hotel Mandaue with 100 rooms, and Goldberry Suites and Hotel Mactan with 45 rooms are among the new hotels which opened this year and added to this year’s room capacity in Cebu.

“For 2013, we see another 10 percent increase, or 500 additional rooms now under construction. This rooms supply is to be measured against a backdrop of movements of tourist arrivals, which are estimated to surpass the 2,000,000 mark this year,” he said.

Hauri said that based on recent trends in growth figures average occupancy between resort properties and city hotels also varied by at least 10 percent with 71 percent for resorts and 61 percent for city hotels.

The average length of stay is estimated at 4.8 days for resorts and 2.9 days for city hotels.

challenges

The industry’s growth continued despite the challenges it faced this year including the country’s dispute with China over the Spratlys Islands, and the suspension of direct flights to Doha from Cebu by Qatar Airways.

“The China (PRC) market started with a great leap forward during January to April, but then ‘nose-dived’ because of China’s embargo on visitors to the Philippines because of the dispute over the Spratly Islands, that brought the market to a literal standstill,” said Hauri.

“Luckily the Korean market was able to partially compensate as well as the strong recovery from the Japan, after their tsunami/earthquake disaster in March 2011, that found once again ‘Their Paradise on this Island in the Pacific,’” said Hauri.

According to the DOT, the number of Chinese tourists visiting Cebu declined by 68.34% in the month of August alone vis-a-vis same period in 2011 with only 2,363 Chinese that came in August this year compared to that of 2011 figures of 7,464.

air connections

The new air connections with Kuala Lumpur, Bangkok and additional flights connecting Cebu with Southeast Asia are also helping boost the industry’s growth this year.

Hauri said these completed the direct connections between Cebu and major capital-cities in Asia.

Aside from Asia as the major ‘catchment area’ for Cebu, tourists from Europe also showed an increase of about 10,000 arrivals, dominated by Northern Europe/Scandinavia and Russia.

Continental Europe however showed a slow-down probably because of the Qatar Airways canceling their connection to Europe via Doha last March, said Hauri.

Australia is another growth area for tourism while South Asia (India, Iran) continues to lag together with Middle East.

Hauri however said the student learning exchange programs from these countries were giving the tourism industry a boost.

Business Travelers

Hauri also encouraged industry players to focus on the corporate market especially with the balanced growth between leisure to business meetings of travelers estimated to at 50 percent on both areas.

“Key drivers for corporate travels are the ITC/BPO Industry, the Banking & Financial Services, Manufacturing, Trading and Education. For Meetings, Incentive, Conference and Exhibitions Business, it is the Pharma and Insurance Industry that are key drivers, whilst National Associations are rotating their Annual Members Meetings between different places like Manila, Baguio, Cebu, Davao, and more recently also Clark/Subic,” said Hauri.

initiative

The initiatives by the major airlines has also help promote our destination, according to Hauri, which most if not all are actively refleeting to deliver more and open more routes in major regions including long haul routes.

Islands Group president Jay Aldeguer agreed.

Aldeguer said the airline industry had been the most critical growth driver this year as in the past years.

“New carriers and additional flights domestically and some new routes internationally have stimulated more travel to and from Cebu,” said Aldeguer.

Aldeguer added that we are now beginning to see the fruits of the liberalization of the aviation industry through the “open skies” policy, which has benefited tourism, trade and investment.

The new ‘wind in the sails’ provided by the Tourism Campaign of ‘It’s more Fun in the Philippines’ speaks directly to those rest-and-recreation-seekers, backed-up by a tourism product that is inviting, attractive, varied and definitely a proposition to return again to first-time travelers, said Hauri.

He said this campaign would help the industry attract more tourists and achieve the goals it had set in terms of the number of tourists visiting the country.

He said he was confident that the 2,000,000-target for Cebu tourists would be breached before the year ends.

2013 prospects

Hauri and Aldeguer said they expected the continued expansion of the industry.

“First we see the additional rooms-supply in the market, an anticipated 500 new guest rooms or 10 percent increase. That would give an estimate of 4,000 to 5,000 new job opportunities. Now we need to match that with a double-digit growth rate in tourist arrivals for Cebu. Cebu as a hub is seen to strengthen its position as the number 2 airport in the country and the planned expansion of airport facilities are supporting that goal,” said Hauri.

Aldeguer said the growth would be felt all over the country.

“Cebu I believe will enjoy the same momentum but not without more competition especially in the leisure market. There will be more international airports around the Philippines—Kalibo, Caticlan and Iloilo—all in the Visayas region will continue to have direct international flights. Destinations like Bohol and Palawan are marketed as leisure destinations,” said Aldeguer.

be vigilant

While this would be good for Philippine tourism in general, Aldeguer advised industry players to be more vigilant if it would want to keep the top spot in the industry.

He urged them to continue to improve the MICE and business market for Cebu because there weren’t many competitors in the sector.

He also cited the importance of improving tourism infrastructure such as airports and seaports in Cebu.

“The improvement of the airports and seaports are very critical in achieving our goals. The Mactan Airport is undergoing expansion and improvement; this will help ease congestion and should accommodate more visitors in the next few years,” Aldeguer said.


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Other Stories:


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.




Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. 12 senators on Napoles ‘pork’ list, says Lacson
  2. Save the queen? Aide takes fall for Enrile, Gigi Reyes
  3. Palace prepared to charge its allies
  4. Senator’s kickback from pork bigger than those of Enrile, Estrada, Revilla – Lacson
  5. Napoles turnaround alarms whistle-blowers
  6. What Went Before: Malacañang allies alleged involvement in pork scam
  7. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  8. Timeline: Napoles tell-all
  9. HK apology: Why Estrada and not Aquino?
  10. Cedric Lee’s cohort flies out of PH despite look-out order – De Lima
  1. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  2. Gigi Reyes pins blame on aide
  3. Estrada: Gigi Reyes won’t testify vs JPE
  4. Bernice Lee arrested by NBI team
  5. Enrile chief aide back in PH ‘to face charges’
  6. ‘No real progress in PH if dynasties not dismantled’
  7. Suspect in Vhong Navarro’s mauling wants to turn state witness – De Lima
  8. Reckless driver endangered lives of Aquino, entourage–report
  9. More legal woes for Cedric Lee
  10. Henares on Pacquiao bashing: I did not start this
  1. KL confirms Malaysian Airlines Flight MH370 ended in Indian Ocean
  2. MRT passengers pass the hat for 6-year-old Ashley
  3. Rookie, lady cops lauded for quick response to MOA heist
  4. Malaysia averts another air tragedy; pilot lands troubled plane safely
  5. Revilla says he was joking; Lacson stands by his story
  6. Revilla ‘consulted’ Lacson on how he evaded arrest
  7. Cudia, dismissed for lying, got 99% in conduct
  8. Kim Henares needs a reprimand, says Cayetano
  9. Hammer-wielding robbers cause chaos at Philippines’ Mall of Asia
  10. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
Advertisement

News

  • Drilon denies involvement in pork scam
  • Complex health care system for California’s elderly and poor explained
  • Malang the croc must regain strength before return to swamp, says mayor
  • Palace: Lacson’s version of Napoles testimony to be evaluated
  • Scientists eye iceberg bigger than Guam
  • Sports

  • Pacquiao has to go through PBA Rookie draft
  • Guiao summoned by PBA for name-calling incident
  • Promoters Dela Hoya, Arum in talks for Pacquiao-Alvarez—report
  • Benzema guides Madrid to 1-0 win over Bayern
  • Suns’ Goran Dragic win NBA’s Most Improved Player award
  • Lifestyle

  • Gongs and southern dances star in a workshop at San Francisco Bayanihan Center
  • This woman ate what?
  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • Entertainment

  • Smithsonian wants photos, videos for ‘Day in the Life of Asian Pacific Americans’
  • What Garcia Marquez left behind
  • Has Ai Ai fallen deeply with ‘sireno?’
  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Business

  • Metro Pacific acquires stake in Victorias
  • How ‘one percent’ economic elite was uncovered
  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Technology

  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • Obama to visit Filipino soldiers in Fort Bonifacio
  • Fil-Am youth conferences unite under one theme
  • Embassy advisory: Filipinos still need visas to enter US
  • No travel restriction to Mideast, DFA clarifies
  • PH-HK relations repaired, but families of victims still being courted
  • Marketplace
    Advertisement