De Lima reverses ruling against Red Bull maker

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08:50 AM December 15th, 2012

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December 15th, 2012 08:50 AM

Justice Secretary Leila de Lima INQUIRER FILE PHOTO

MANILA, Philippines—Justice Secretary Leila de Lima has reversed a decision issued by her department in June 2012 and ordered the prosecutor of Legazpi City to withdraw a criminal case earlier filed against the Thai manufacturer of Red Bull energy drink and its authorized distributor in the Philippines.

In a seven-page resolution issued last Dec. 5, De Lima granted the motion for reconsideration filed by Thailand-based TC Pharmaceutical Industries Co. Ltd. (TCPI) and its authorized distributor Maryland Distributors Inc. (MDI), which contested the June 21, 2012, resolution issued by Department of Justice (DOJ) Undersecretary Jose Vicente Salazar.

De Lima said there was no probable cause to charge TCPI with unfair competition, as alleged by Energy Food and Drinks Inc. (Efdi), the former distributor of Red Bull in the country.

“We find no deception or fraudulent intent on the part of TCPI or MDI.  Accordingly, no unfair competition was committed,” she said.

The DOJ also effectively recognized the right of TCPI to choose its authorized importer and distributor in the Philippines. TCPI is one of the largest companies in southeast Asia.

Foreign investors have been monitoring the progress of the case because of its implications on the relations of global manufacturers and their distributors in the Philippines.

In his June 2012 resolution, Salazar recommended the filing of criminal charges against the top officials of TCPI and MDI for alleged unfair competition.

Efdi claimed it was the authorized distributor of Red Bull in the Philippines but TCPI said it terminated its contract with Efdi on Oct. 31, 2008.

On May 22, 2009, TCPI formally appointed MDI as its authorized distributor. On Oct. 26, 2009, the Thai company announced the appointment of MDI as the exclusive Philippine importer of its products.

EFDI, however, filed identical criminal cases against TCPI and MDI in various courts around the country for alleged unfair competition. All these cases have been dismissed, except the one in Legazpi City, which was initially dismissed by the prosecutor but revived by Salazar in June this year.

“Contrary to the ruling in our June 21, 2012, resolution, no probable cause exists to charge respondents with unfair competition,” De Lima said in granting the motion for reconsideration in favor of the Thai manufacturer.

In her resolution, De Lima said the facts of the case do not show that TCPI passed off Red Bull products which it manufacturers for those products which Efdi deals with or distributes.  “The facts do not also show that MDI passed off the products that it was dealing with or distributing …as the goods of Efdi,” she said.

De Lima said the stickers on the label of the Red Bull products distributed by MDI in fact inform the public of the source of the products and who actually distributes them in the Philippines.

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