Quantcast
Latest Stories

Inquirer still No. 1 in nationwide readership


The Philippine Daily Inquirer remains the country’s most read newspaper, according to the latest survey by The Nielsen Co.

The latest Nielsen Media Index/Consumer and Media Views survey, covering the third quarter of 2012, found that the Inquirer is the newspaper of choice of 47.5 percent of respondents nationwide who had read a newspaper the day before. The Inquirer is way ahead of the Manila Bulletin (33.7 percent) and the Philippine Star (33.2 percent).

“Being the most read newspaper in the country has always served as an inspiration for all the men and women of the Inquirer to strive for the best,” Inquirer chief operating officer Rene R. Reinoso said.

“This commitment to excellence in delivering the news and information to all socioeconomic classes has been the cornerstone in every engagement with our community of readers,” Reinoso said. “We thank all our news dealers for their diligence and hard work as knowledge providers, our advertisers for always believing in the power of our reach, and our readers for making us their newspaper of choice.”

The Inquirer topped readership in the Visayas, where it took 63 percent, compared to 47.8 percent for the Star and 9.42 percent for the Bulletin.

The Inquirer also led the other papers in Mindanao, capturing 57.2-percent readership, followed by the Bulletin (38.6 percent) and the Star (21.4 percent).

In Luzon, Inquirer readership was at 42 percent, followed by the Star (38.7 percent) and the Bulletin (23.4 percent).

Among classes, the Inquirer was also the broadsheet of choice among the AB class, at 49.29 percent, followed by the Bulletin (38.57 percent) and the Star (33.57 percent).

The Inquirer also led among members of class C1, with a readership of 50 percent, ahead of the Bulletin (37.38 percent) and the Star (27.67 percent).

The survey, conducted from July to September, covered 8,000 respondents in Metro Manila; the cities of Baguio, Dagupan, Olongapo, Angeles, Antipolo, Cavite, San Pablo, Legazpi, Tuguegarao, Puerto Princesa and Malolos in Luzon; the cities of Cebu,  Iloilo, Bacolod, Dumaguete and Tacloban in the Visayas; and the cities of Davao, Iligan, Zamboanga, General Santos and Cagayan de Oro in  Mindanao.

The survey had a margin of error of plus-minus 1.1 percentage points.

The Nielsen Co. has been providing various industries with advertising intelligence, media metrics and advanced analytical tools for more than 30 years. Inquirer Research

First posted 7:26 pm | Saturday, December 1st, 2012


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Inquirer , Media , newspaper , Nielsen Media , Philippine Daily Inquirer , Ranking , Rene R. Reinoso , The Nielsen Co.




Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. More legal woes for Cedric Lee
  2. Kim Henares needs a reprimand, says Cayetano
  3. ‘No real progress in PH if dynasties not dismantled’
  4. Massive infra spending set
  5. OFW brings MERS virus to Philippines
  6. DOJ to NBI: Arrest Cedric Lee, 4 others
  7. Cardinal Tagle to faithful: Join politics to clean it
  8. Estrada, Gigi Reyes denied access to evidence from other respondents
  9. Thoughts on Holy Week
  10. Lacson’s wife loses diamond earring to thieves but recovers jewelry quickly with police arrest
  1. Suspect in Vhong Navarro mauling tries to leave PH
  2. MH370 co-pilot made mid-flight phone call – report
  3. Netizens cry: 6/55 Lotto was rigged
  4. I’ll follow my conscience on Estrada, says JV Ejercito
  5. ‘Wife of Jesus’ theory papyrus not fake – Harvard study
  6. Fr. Suarez says last Mass on Easter before returning donated land to San Miguel
  7. Gay college instructor arrested for oral sex with student
  8. ‘King’ Yabut and I: Driver bares Makati dad ‘abuses’
  9. It was difficult having Japanese blood
  10. Palace: We can’t blame increase in population on Vitangcol
  1. KL confirms Malaysian Airlines Flight MH370 ended in Indian Ocean
  2. MRT passengers pass the hat for 6-year-old Ashley
  3. Pork payoffs to newscasters Erwin Tulfo, Del Prado, others bared
  4. UP back on top as ‘average’ student aces bar
  5. Rookie, lady cops lauded for quick response to MOA heist
  6. Model Helena Belmonte wished ‘to slash her wrist and hope to die’
  7. Malaysia averts another air tragedy; pilot lands troubled plane safely
  8. Revilla says he was joking; Lacson stands by his story
  9. Revilla ‘consulted’ Lacson on how he evaded arrest
  10. Police rule out foul play in Helena Belmonte’s death as boyfriend is ‘traumatized’
Advertisement

News

  • DOH asks co-passengers of OFW carrier to test for MERS-CoV
  • ‘Shouldn’t we move?’ Ferry evacuation under scrutiny
  • 5.5-magnitude quake hits Sultan Kudarat
  • Passengers denied chance to escape sinking South Korea ferry
  • Firetruck rams California eatery; 15 injured
  • Sports

  • PH youth boxers off to stumbling start in AIBA World tilt
  • Durant has 42, Thunder beat Pistons 112-111
  • Walker leads Bobcats over Bulls in OT, 91-86
  • Man City slips further out of title contention
  • Federer would skip tennis to be with wife, newborn
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Will Arnett files for divorce from Amy Poehler
  • American rapper cuts own penis, jumps off building
  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • Business

  • Asia stocks fail to match Wall Street gains
  • Fired Yahoo exec gets $58M for 15 months of work
  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • Technology

  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Syria most dangerous country for journalists, PH 3rd—watchdog
  • Japan says visa-free entry still a plan
  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Marketplace
    Advertisement