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Inquirer still No. 1 in nationwide readership



The Philippine Daily Inquirer remains the country’s most read newspaper, according to the latest survey by The Nielsen Co.

The latest Nielsen Media Index/Consumer and Media Views survey, covering the third quarter of 2012, found that the Inquirer is the newspaper of choice of 47.5 percent of respondents nationwide who had read a newspaper the day before. The Inquirer is way ahead of the Manila Bulletin (33.7 percent) and the Philippine Star (33.2 percent).

“Being the most read newspaper in the country has always served as an inspiration for all the men and women of the Inquirer to strive for the best,” Inquirer chief operating officer Rene R. Reinoso said.

“This commitment to excellence in delivering the news and information to all socioeconomic classes has been the cornerstone in every engagement with our community of readers,” Reinoso said. “We thank all our news dealers for their diligence and hard work as knowledge providers, our advertisers for always believing in the power of our reach, and our readers for making us their newspaper of choice.”

The Inquirer topped readership in the Visayas, where it took 63 percent, compared to 47.8 percent for the Star and 9.42 percent for the Bulletin.

The Inquirer also led the other papers in Mindanao, capturing 57.2-percent readership, followed by the Bulletin (38.6 percent) and the Star (21.4 percent).

In Luzon, Inquirer readership was at 42 percent, followed by the Star (38.7 percent) and the Bulletin (23.4 percent).

Among classes, the Inquirer was also the broadsheet of choice among the AB class, at 49.29 percent, followed by the Bulletin (38.57 percent) and the Star (33.57 percent).

The Inquirer also led among members of class C1, with a readership of 50 percent, ahead of the Bulletin (37.38 percent) and the Star (27.67 percent).

The survey, conducted from July to September, covered 8,000 respondents in Metro Manila; the cities of Baguio, Dagupan, Olongapo, Angeles, Antipolo, Cavite, San Pablo, Legazpi, Tuguegarao, Puerto Princesa and Malolos in Luzon; the cities of Cebu,  Iloilo, Bacolod, Dumaguete and Tacloban in the Visayas; and the cities of Davao, Iligan, Zamboanga, General Santos and Cagayan de Oro in  Mindanao.

The survey had a margin of error of plus-minus 1.1 percentage points.

The Nielsen Co. has been providing various industries with advertising intelligence, media metrics and advanced analytical tools for more than 30 years. Inquirer Research

First posted 7:26 pm | Saturday, December 1st, 2012


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Tags: Inquirer , Media , newspaper , Nielsen Media , Philippine Daily Inquirer , Ranking , Rene R. Reinoso , The Nielsen Co.


  • Palparan

    Katarantaduhang balita ito! 

    Alangan naman sabihin nyo dito sa website nyo na Manila Bulletin o kaya Star ang numero uno…

    • EOJ

      Katarantaduhan ang comment mo!lol! yan po ang totoo sa maniwala ka o hindi, sa ayaw at sa gusto mo!lol!

      Paano dadami ang readers ng anti-PNoy na Standard at Times e pati ikaw inquirer ang binabasa araw araw! tanga!

  • MonMayuga

    Sa Lemery, Taal at mga kapitbayan sa Kanlurang Batangas ay laging ubos ang Inquirer sa mga newsstands. Noon ko pa ipinaabot sa kanilang kaalaman na kulang ang supply ng Inquiter sa lugal na ito. Kung dadagdagan nila ang circulation dito ay tiyak na lalong tataas ang rating. 

  • http://pulse.yahoo.com/_GYYFBINDMTZHM6TDHPB667452M agustin

    PDI as number 1 ? this media is bias to the present regime, one can not read news that is anti regime, sample is the PAGCOR’s car being used by Mr Naguiat’s son as school fetching. another is the blogs. when too many bloggers commented against this regime, that item is immediately  erased. they see to it that anti administration blogs will not be read thus keeping this regime clean from the eyes of the people. a treacherous media.

  • charlie_oscar

    Nice to have freedom of speech and people can comment here…Unlike other print media!  Good job Enquirer!

  • Fulpol

    PDI needs more advertisement… they should allow political candidates to advertise in their paper, without limit..

  • Hey_Dudes

    CONGRATULATIONS PDI.  Yes, we are you loyal readers and will continue to value your advocacy.

  • boybakal

    Kudos to your freedom of expression here.
    Bloggers, commenters are the best here. They are open, candid, honest in expressing their thoughts.
    Congrats..

  • http://profile.yahoo.com/NJ3HXNESO6NWZYKYLR6KEX7RPY Patrick Joseph

    the image shown above doesn’t sum up to a 100% nor even less than that.  this is a cleverly fabricated statistics… it easily deceives most of us.   

    • ApoNiLolo

      You’re right, it adds up to 114.4%. Whether the figures are typo or not, I don’t know. One thing is for sure – someone’s not doing their homework! >: D

    • padrefaura

      ganyan naman talaga ang inquirer ever since. 
      sinungaling at tsismoso kaya mabenta sa panlasang pinoy.

      i read inquirer kasi mahilig din ako sa fictional at exagerrated stories.

      • MonMayuga

        Alin naman sa mga broadsheets ang pinakamagaling sa paningin mo, ang Daily Tribune?

    • http://twitter.com/neps365 Prince Neps

      Mga ungas. The research should refer to the fact that some people may have read more than one paper the day before. Alam nyo ba na may mga taong nagbabasa ng MORE THAN ONE newspaper?  

    • kulittwit

      Moron! there are people who read more than 1 newspaper.

  • jojo webmail

    congrats… inquirer is the favorite daily for communists, activists, and aehteists peoples.

    • yesyesyo

       And bishops, politicians, academicians, students, businessmen, and laymen…

    • PurpleDaisy13

      you’re probably disappointed in the national reader statistics and a fan of Manila bulletin or Philippine star.

  • DOUANE

    Naalala ko naman yung thesis ko nung college. It was about how the style of news writing and news selection affect readership in the Philippines. Naalala ko sa isa sa mga survey ko lumabas na Inquirer ang gusto ng mga estudyante sa UP, Ateneo, UST at sa school ko. Congrats!



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Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
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