Quantcast
Latest Stories

ON TARGET

Media-shy future PNP chief

By

Deputy Director General Alan La Madrid Purisima, chief of the  directorial staff of the Philippine National Police (PNP) and slated to become PNP chief, is an expert in investigation and intelligence, as well as crisis management.

“He doesn’t trumpet his achievements because he’s media-shy, that’s why he is underrated,” said a subordinate officer who didn’t want his name mentioned.

Purisima, a graduate of Philippine Military Academy (PMA) Class of 1981, did an excellent job as the first chief of Police Anti-Crime Emergency Response where he neutralized a number of kidnap-for-ransom gangs and rescued 141 kidnap victims.

A holder of a Ph.D. in peace and security administration, he believes that investigation is the heart of police work.

If Purisima puts his money where his mouth is, then the PNP will solve most crimes in his watch.

*  *  *

SM business conglomerate, owner of SM malls and Banco de Oro, among others, wants to reach out to their customers and the public.

Hans Sy, president of SM Prime Holdings Inc., and his lieutenants met with some media people on Monday to seek their advice on how to go about it.

Sy was complaining that the giant business conglomerate’s good deeds go unnoticed by the public but their minor lapses—like the shooting to death of a male teenager by his male teenage lover inside the SM Mall in San Fernando, Pampanga—are highlighted.

Sy said SM wants its millions of customers to know that it cares for them.

Media people—Star columnist Babes Romualdez, ABS-CBN’s Charie Villa, Inquirer’s Dax Lucas and this columnist—all agreed SM was doing its best to project a good image but didn’t know how.

For example, we were told that during the floods generated by Tropical Storm “Ondoy” more than three years ago, SM management invited customers at SM-Rosales Mall in Pangasinan to stay in the mall to wait out the floods.

“But the news that came out the following day was that 3,000 people were stranded at SM-Rosales Mall,” Sy said.

In another instance, some poor kids in Cebu City longed to eat at a favorite fast-food chain and so SM-Cebu management arranged to make their dream come true.

And since members of the Sy family are very modest, they didn’t want the public to know about it, “so the fast-food chain got the plaudits instead,” said Marissa Fernan, SM Prime Holdings vice president and special assistant to the president.

So if you hear about the aggressive public relations campaign by SM, don’t be surprised.

The giant conglomerate wants to make its achievements to the public known without sounding boastful.


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter


More from this Column:

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Alan Purisima , Corporate Social Responsibility , Hans Sy , Philippine National Police , Police , SM conglomerate




Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Estrada: Gigi Reyes won’t testify vs JPE
  2. Cagayan mayor shot dead after flag-raising ceremony
  3. Obama, family cause a small stir at Easter service
  4. Santiago sees Palace hand in Gigi’s return
  5. ‘Malang’ next crocodile attraction after ‘Lolong’
  6. Gigi Reyes’ only option: tell all
  7. Malaysia Airlines jet turns back after tire burst
  8. Ancient enigmatic carvings in danger of disappearing
  9. New plant to boost supply of clean energy
  10. More bodies from ship; transcript reveals wavering
  1. Kim Henares needs a reprimand, says Cayetano
  2. Suspect in Vhong Navarro mauling tries to leave PH
  3. More legal woes for Cedric Lee
  4. Enrile chief aide back in PH ‘to face charges’
  5. ‘No real progress in PH if dynasties not dismantled’
  6. Henares on Pacquiao bashing: I did not start this
  7. ‘Mom, I love you,’ says text from student on sinking ferry
  8. Massive infra spending set
  9. Fr. Suarez says last Mass on Easter before returning donated land to San Miguel
  10. I’ll follow my conscience on Estrada, says JV Ejercito
  1. KL confirms Malaysian Airlines Flight MH370 ended in Indian Ocean
  2. MRT passengers pass the hat for 6-year-old Ashley
  3. Rookie, lady cops lauded for quick response to MOA heist
  4. Malaysia averts another air tragedy; pilot lands troubled plane safely
  5. Revilla says he was joking; Lacson stands by his story
  6. Revilla ‘consulted’ Lacson on how he evaded arrest
  7. Cudia, dismissed for lying, got 99% in conduct
  8. Police rule out foul play in Helena Belmonte’s death as boyfriend is ‘traumatized’
  9. Kim Henares needs a reprimand, says Cayetano
  10. Hammer-wielding robbers cause chaos at Philippines’ Mall of Asia
Advertisement

News

  • Bernice Lee arrested by NBI team
  • Group: Bataan cop killed to stop him from exposing colleagues linked to drug ring
  • Chemical Engineer licensure examination
  • Troubled history fuels Japan-China tension
  • Palace: Our concern is to ensure MRT runs smoothly
  • Sports

  • NLEX fights off Derulo Accelero to remain unbeaten
  • Mayweather diehard Bieber eats pride, poses with Pacquiao for photo op
  • Power Pinays rip Singapore to enter quarters in Asian volley tilt
  • PBA D-League: Waves edge skidding Superchargers
  • Ilad’s last-second basket lifts Gems over Bakers
  • Lifestyle

  • Miss America: Don’t suspend teen over prom invite
  • Transitions and resurrection in the performing arts
  • ‘Archaeology tour’ of Cebu’s heritage of faith
  • Historic Fort Bonifacio tunnel converted into a septic tank
  • ‘Imports’ from London, and play of the year
  • Entertainment

  • Arrest warrants out vs. Deniece Cornejo, Cedric Lee, et al over serious illegal detention
  • Lindsay Lohan says she had a miscarriage
  • Discovery network cancels Everest jump
  • ‘Captain America’ stays strong atop US box office
  • Easter musings
  • Business

  • Century Pacific Food sets IPO price at P13.75 per share
  • Oil prices down in quiet Asian trade
  • Asian shares mixed in holiday-thinned trade
  • BDO seen keen on bidding for Cocobank
  • Bataan freeport investment pledges up 1,302%
  • Technology

  • PH has slowest internet in Southeast Asia
  • Nintendo’s trailblazing Game Boy marks 25th anniversary
  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Opinion

  • Gigi’s home
  • Palace stonewalls on MRT inquiry
  • Couple of things too
  • There is plenty of water behind Wawa Dam
  • Triduum thoughts of a young boy
  • Global Nation

  • Balikatan could spoil peace talks, says militant group
  • DFA officers hold workshop on aiding human traffic victims
  • Canada in communication with PH on toxic wastes
  • Filipinos in Middle East urged not to panic amid MERS-CoV scare
  • Obama on mission to quiet Asia skeptics
  • Marketplace
    Advertisement