Quantcast
Latest Stories

ON TARGET

Media-shy future PNP chief

By

Deputy Director General Alan La Madrid Purisima, chief of the  directorial staff of the Philippine National Police (PNP) and slated to become PNP chief, is an expert in investigation and intelligence, as well as crisis management.

“He doesn’t trumpet his achievements because he’s media-shy, that’s why he is underrated,” said a subordinate officer who didn’t want his name mentioned.

Purisima, a graduate of Philippine Military Academy (PMA) Class of 1981, did an excellent job as the first chief of Police Anti-Crime Emergency Response where he neutralized a number of kidnap-for-ransom gangs and rescued 141 kidnap victims.

A holder of a Ph.D. in peace and security administration, he believes that investigation is the heart of police work.

If Purisima puts his money where his mouth is, then the PNP will solve most crimes in his watch.

*  *  *

SM business conglomerate, owner of SM malls and Banco de Oro, among others, wants to reach out to their customers and the public.

Hans Sy, president of SM Prime Holdings Inc., and his lieutenants met with some media people on Monday to seek their advice on how to go about it.

Sy was complaining that the giant business conglomerate’s good deeds go unnoticed by the public but their minor lapses—like the shooting to death of a male teenager by his male teenage lover inside the SM Mall in San Fernando, Pampanga—are highlighted.

Sy said SM wants its millions of customers to know that it cares for them.

Media people—Star columnist Babes Romualdez, ABS-CBN’s Charie Villa, Inquirer’s Dax Lucas and this columnist—all agreed SM was doing its best to project a good image but didn’t know how.

For example, we were told that during the floods generated by Tropical Storm “Ondoy” more than three years ago, SM management invited customers at SM-Rosales Mall in Pangasinan to stay in the mall to wait out the floods.

“But the news that came out the following day was that 3,000 people were stranded at SM-Rosales Mall,” Sy said.

In another instance, some poor kids in Cebu City longed to eat at a favorite fast-food chain and so SM-Cebu management arranged to make their dream come true.

And since members of the Sy family are very modest, they didn’t want the public to know about it, “so the fast-food chain got the plaudits instead,” said Marissa Fernan, SM Prime Holdings vice president and special assistant to the president.

So if you hear about the aggressive public relations campaign by SM, don’t be surprised.

The giant conglomerate wants to make its achievements to the public known without sounding boastful.


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter


More from this Column:

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Alan Purisima , Corporate Social Responsibility , Hans Sy , Philippine National Police , Police , SM conglomerate




Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Santiago accuses Lacson of fronting for Enrile, Gigi Reyes
  2. Name names, Lacson told
  3. Santiago: Enrile, Lacson, Reyes plotting massive psywar operation
  4. Slain officer’s ‘diagram’ rocks PNP
  5. Kris Aquino’s ex- close in security named new Air Force chief
  6. Ex-COA chief nabbed for plunder
  7. 12 senators on Napoles ‘pork’ list, says Lacson
  8. Obama: US will defend Japan vs China
  9. Save the queen? Aide takes fall for Enrile, Gigi Reyes
  10. HK apology: Why Estrada and not Aquino?
  1. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  2. 12 senators on Napoles ‘pork’ list, says Lacson
  3. Gigi Reyes pins blame on aide
  4. Estrada: Gigi Reyes won’t testify vs JPE
  5. Bernice Lee arrested by NBI team
  6. Enrile chief aide back in PH ‘to face charges’
  7. Cedric Lee’s cohort flies out of PH despite look-out order – De Lima
  8. Suspect in Vhong Navarro’s mauling wants to turn state witness – De Lima
  9. Reckless driver endangered lives of Aquino, entourage–report
  10. Lawyer: Napoles ‘will tell all’
  1. MRT passengers pass the hat for 6-year-old Ashley
  2. Rookie, lady cops lauded for quick response to MOA heist
  3. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  4. Malaysia averts another air tragedy; pilot lands troubled plane safely
  5. Revilla says he was joking; Lacson stands by his story
  6. Revilla ‘consulted’ Lacson on how he evaded arrest
  7. 12 senators on Napoles ‘pork’ list, says Lacson
  8. Gigi Reyes pins blame on aide
  9. Cudia, dismissed for lying, got 99% in conduct
  10. Kim Henares needs a reprimand, says Cayetano
Advertisement

News

  • Seabed search for missing Malaysian jet to widen
  • Lacson rejects calls to name ‘pork’ execs
  • Obama due in Seoul as North Korea nuclear test fears grow
  • Hold departure order out vs Corona, Singson
  • Malaysia to release MH370 report–PM
  • Sports

  • Michael Phelps loses to Lochte in comeback meet
  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • Lifestyle

  • ‘Recovered’ Banksy works on display ahead of sale
  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Entertainment

  • Paul McCartney to play at Candlestick concert
  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • Business

  • PAL hailed for ban on shark fin cargo
  • BSP to change tint of P100 bill
  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Technology

  • Cloud strength helps Microsoft earnings top Street
  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • Opinion

  • Corruption not invincible after all
  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • Global Nation

  • Filipinos second-shortest in Southeast Asia
  • China welcomes PH apology
  • Only 4 Etihad passengers not accounted for
  • Abandoned in Malta,15 PH seamen return
  • Senator hopes PH will also get same vow
  • Marketplace
    Advertisement