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Brown rice is best, groups hope to convince Filipinos

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Move aside white rice, brown rice is about to take your place on the dining table.

At least that is what international development and humanitarian organization Oxfam and the Philippine Collective for Modern Heroism, or Dakila, hope would result from their campaign promoting the consumption of brown rice.

Brown rice is considered to be not only a healthier alternative to white rice because of its higher fiber content but it is expected to boost the country’s rice self-sufficiency, increase farmers’ incomes and protect the environment since less grain is wasted.

The Metro Manila leg of the Brown Rice Campaign was launched Saturday to coincide with the reopening of the Mercato Centrale weekend market at Bonifacio Global City and in celebration of National Rice Awareness Month.

“We should eat brown rice because it is a healthy choice due to the fact the nutrients are not processed away. Second, it is an easy thing to do to help our country become rice self-sufficient. We can increase the volume of rice produced simply because the milling process for brown rice has less wastage. Third, it is one way of helping our small farmers who are going organic. We should support them,” said Snehal Soneji, Oxfam country director for the Philippines, at the launch.

The Brown Rice Campaign is part of GROW, Oxfam’s drive for better ways to grow, share and live together. It seeks to spread solutions for a more helpful future in which everyone would have enough to eat.

According to Oxfam and Dakila, brown–or unpolished–rice is healthier because its higher fiber content helps prevent gastrointestinal diseases.

It is also a good source of lysine which boosts children’s growth and energy, and thiamine which benefits breast-feeding mothers. Brown rice is also good for people with high blood sugar or diabetes due to its lower sugar content.

Unlike white rice, whole grain brown rice is milled only once to remove the husk or hull, thus keeping the bran and germ layers which are rich in fiber, vitamins, minerals, protein and natural oils.

White rice, on the other hand, goes through a second or third milling to remove the bran and germ, and turn the grain white, thus making it merely a source of carbohydrates.

As Filipinos consume an average of 112 kilos of rice a year, it is vital that the rice contain a significant portion of their daily nutrient requirements. Rice is, after all, the most important component of the Filipino diet.

“With the increasing number of people hitting the poverty line and going hungry every day, we Filipinos can do something simple to address this [like] consuming brown rice, which has a lot of health benefits and can help prevent cancer and diabetes,” said Dakila vice president Noel Cabangon in an interview.

“If brown rice becomes our staple, then we can save tons of rice because of the milling process. Farmers can produce more rice, thus enabling the country to be rice self-sufficient,” he said.

Brown rice, however, has suffered from negative perceptions.

According to Oxfam program coordinator Kalayaan Pulido-Constantino, Filipinos are so used to white rice that they believe brown rice is of inferior quality. Its texture also takes some getting used to.

“The campaign aims to popularize brown rice to the point where restaurants would offer it as an alternative to white rice in the same way that brown sugar has gained mainstream support,” Constantino said.


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Tags: Agriculture , Brown Rice , Consumer issues , environment , Food , Food Consumption , National Rice Awareness Month , Oxfam , Philippine Collective for Modern Heroism


  • Marx Louis Wang

    Shiyet naman, ang hirap makahanap ng brown rice sa tate!

    • tata_boy

      tangna naman maypa-shiyet shiyet ka pa , idiota ka ano? nakarating ka lang sa tate akala mo kung sino ka na, siguro isa ka doon sa mga nasa tate na kabit ng negro.

      • boybakal

        Yan si Marlou Wang, tagalinis ng ebak ng Puti na kulay brown, kasi lagi niyang pinapakain ng kanin yon alaga niyan puti.
        Di na niyan kailangan bumili ng brown rice,  sawang sawa na yan sa brown.

      • pangitbudhiko

        brown rice pagkain ng mga “”””dark vaders”””””,  ang TAWAG DITO NUON AY  .”””BASMATI””

      • nakatutok

        alam na alam mo tatang a?? yan ba kinakain mo dati?? dito sa pinas mais nga lang kanin mo e…diyan pa HUMBURGER ka na lang…

      • pangitbudhiko

        hindi ako bisaya, pagkumain ako ng mais nilalagyan ko ng butter,

      • pangitbudhiko

        hindi lahat ng nasa tate kabit ng negro

      • nakatutok

        tama, ikaw nga tagahugas pwet ng senior citizen e..

      • pangitbudhiko

        yes like you wala ka paring “””binatbat””” para kang etchas llulubog lilitaw sa ecthas ng kalabaw, kaya ka naka post dahil nakaboundary asawa mo sa pagpuputa,. Talagang wala kang binatbat

  • mangtom

    Marlou, if you have access to Oriental grocery stores, you will find a variety of brown rice brands mostly from Thailand. One US brand is called Botan in 20# bags. 

  • http://profile.yahoo.com/7FDDNRT65UQX2MA463JWDZZRMA drifter

    Red rice is more delicious though. Specially the one in Sagada and other Mountain Province regions. Wala nga lang available na ganun sa Metro Manila.

  • Sweetie Rose

    san kaya makakabili ng murang brown rice?

  • boybakal

    Brown rice naman.
    I thought we are already sufficient in rice, white rice. Now they are campaigning for brown rice.
    Brown rice is not a problem, just cook or overcook the white rice, voila, you have tutong that is brown.
    On the other hand, is there black rice too or green rice to be more environment friendly.

    • AlexanderAmproz

      Short brain, Philippines biggest problem, look at the result !

      One of the richest place became one of the poorest and dirtiest with
      unlimited masses sufferances and pollutions !

      • boybakal

         Pea brain, what are you talking about. We are talking here of brown rice, idiot.

      • AlexanderAmproz

        The “idiot” are the one eating white rice, 
        as you need 10 kilos of brown rice to produce 7 kilos of white rice
        without nutriments, ad this is happening in a starving country !
        17% of RP families don’t eat every day.
         
        You will understand it to late, the day diabetes and high blood are with you, thanks of white rice among others ! 

        Farewell will be said by the healthier’s and younger’s !

      • boybakal

         If filipinos are dying young because of white rice, breakfast, noon, supper and mirienda, all rice even without ulam because of diabetes.
        Why filipinos are the fastest growing race in the world….100 million. It means white rice helps prolong life.

      • AlexanderAmproz

        White rice is pure amidon, an equivalent of sugar.
        Live spend in Japan and HK is something like 85 years,
        75 in Pampanga and 45 in sulu.

        When a tree is going to die, he will produce plenty fruits,
        same with peoples, poorer and unsafer they are, more babies will be produced, it say a lot about the Juan de la Cruz.
        This is a nature reaction.

        Most of the peoples in the Philippines have high blood and diabetes, not so much in other countries.
        Fake text books, fake Democracy, fake religion, fake food, what a tragedy for such nice peoples.

        Among the 60 countries i stayed, Philippines is the worst diet and junk food, a copy of the worst.
        One of the result of bad or lack of food for children’s is a small brain, no medicines can help !

        Native food is excellent, but who are eating native food ?

        Eating brown rice will help a lot for health and food supply

      • boybakal

         I lived and stayed in 48 states of America plus Canada, Asia and Europe.
        Still far from 60 countries you are talking about.
        I still like sinangag, white rice that becomes brown after fry.

      • boybakal

         thank you for the reminder but i eat salad green leafy vegetable, spinach,bochoy, asparagus.
        i go to the gym, 24 hour fitness every other day. i lift weights, run, thread mill and jog two laps.
        i don’t have diabetes and mild hypertension.

        white rice is for most filipinos who cannot afford.

  • ramabel

     pag brown rice ang naging in-demand sa market, 100% yan ang mamamahal at ung white rice ang mumura… law on supply and demand… brown ang imamanipulate ng mga rice cartel… ang mainam umpisahan  na lang ng nfa na magmarket niyan para sa gayun ay may balance control o parehas ang dami sa market …

  • 56del_11

    gusto namin brown rice dahil mas nutritious ito than white rice, kaso napakamahal ng presyo nito, sana babaan nila ang price kung gusto nilang tangkilikin ito ng tao

  • pangitbudhiko

    BAKIT KAKAIN KA NG BROWN RICE,  available naman ang ”’OXHEAD” COST YOU LIKE @$20..00 PER 15 KILOS IN A SACK

    • nakatutok

      dati nga mais lang kinakain mo e….

      • pangitbudhiko

        yes like you wala ka paring “””binatbat””” para kang etchas llulubog lilitaw sa ecthas ng kalabaw, ngalan lang ba nakaboundary asawa mo sa pagpuputa, kaya nakapost ka nanaman sa internet

      • pangitbudhiko

        mais yan ba ang pangtawid gutom mo, at Hindi ako bisaya, ikaw siguro kumakain ng mais substitute ng  bigas,  Ang bigas at niluluto para maging kanin  ng nasa Pinas pa ako ay “””wag-wag”””” rice.  Meron kang bukol sa ulo, kaya kung ano-ano ang lumalabas sa maliit na utak  mo.

      • nakatutok

        wag-wag??? sabi ng tatay ko jurassic ka na pala…matagal nang panahon yung wag wag variety ng bigas…

      • pangitbudhiko

        “sabi ng Tatay ko”””yan ba ang bigas na binibili ng tatay mo nuon nagtratrabaho siya bilang houseboy  diyan sa Manila, Kaya pala iginigiit mo sa aking yung dating trabaho ng tatay mo. Mahiya ka sa buhay mo wala ka talagang binatbat.

  • Bengatibo

    Ano ba ito??? marketing strategy nanaman. Parang commercial ang dating!!! Sino kayo na magsabi kung ano ang gustong bigas ang kainin nang tao. Dapat hindi na pinapatulan ang ganitong isyu. Balita ba ito. Newspapers, Wala na ba kayong maibalita??? 

  • $26606290

    - any food eaten closer to its natural form is healthier, boiled vs fried, plain vs caramelized.
    – we eat too much rice, we eat too much ( tendency to eat until our gut hurts)
    – brown rice is still too expensive, try to explore CAMOTE ( rated as one of the best/ complete food)
    – perhaps increasing camote awareness and consumption will lessen our dependence on rice making us a healthier and richer nation.

    • http://profile.yahoo.com/JYSGACTZSA56VVPJO4QPRHQWVA John

      Organic Brown rice here in Bicol can be had for P39 per kilo. It needs to be soaked for 20 minutes before cooking. My partner and I find that 1 cup between us is enough for our dinner (with gulay and a little meat) because we don’t eat as much it is actually cheaper than a good quality rice which costs around P36. 

  • fiveoclock

    wala bang BLACK, RED, ORANGE, BLUE, YELLOW, GREEN, VIOLET, RAINBOW o kaya TECHNICOLOR rice….. tina-TAX na nga ninyo kami pati ba naman sa kakainin namin pakiki-alamanan pa rin….che…cheche buretche…

  • PurpleYam

    Brown rice is goodI- I agree – I am diabetic and I can feel the difference when I eat brown rice rather than white. I get hungry slower and I tend to eat less rice because it fills me up faster. Initially if you are used to eating white rice the taste and the texture may take some getting used to but latter on you appreciate it’s unique taste and texture. One way of looking at it is that it’s good to have a choice in terms of what you eat,

  • http://pulse.yahoo.com/_VNLEL6SV5GHRUCLB3WSZVOZCUA RockA

    Brown rice has a storage problem.  The oils in Brown Rice will go rancid.  (The oils were removed in making white rice which is why it doesn’t go rancid).  Most Temperate zones recommend not storing Brown Rice more than six months.  I suspect here in the Tropics, brown rice would store much less than six months (unless refrigerated).

    • AlexanderAmproz

      This is a rice dealer problem, solutions are existing, 
      but as usual, laziness and greed will prevailed to innovations and investments,
      to be able to export looting’s as fast as possible, with that,
      rice dealers are expert !
      To import rice help to feed government “tycoons” and prices manipulations
      to keep farmers and masses as poor as possible and sick on purpose of slavery !

    • http://profile.yahoo.com/JYSGACTZSA56VVPJO4QPRHQWVA John

      There is a simple answer to this problem…. buy it and eat it!

      and who stores even white rice for any more that three months, it will be full of insects!!

  • AlexanderAmproz

    This is known and discovered since over one hundred years by the Dutch in Indonesia.
    With the appearance of the rice polishing machines was a beriberi epidemic, 
    natives eating brown rice where not affected.
    A Westerner feeding temporary his chickens with white rice discovered they where going sick.

    My home rules are since ever: brown rice, garden eggs, coco, avocado and any kind of fruit’s,
    vegetables, a little brown sugar, almost no salt.
    My caretaker’s used to go twice a year to hospital for high blood and diabetes, 
    after staying in my place, no more !

    Healthy food and habits are cheaper than doctors and medicines.

  • http://profile.yahoo.com/67MNKU7JSBV35RO7ROKB6G64JI fishy_jojo

    sa iceberg’s puede kang mamili kung white rice o brown rice. para mas matipid, magluto at magbaon ka na lang brown/red/black rice mo, tapos bumili ka na lang ng ulam sa tabi-tabi pag tanghalian na.



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