Quantcast
Latest Stories

INQUIRER SOUTHERN LUZON

Families survive by selling the ‘Queen’

By

CAMARINES Norte residents claim the Queen pineapples are the sweetest in the world. JONAS CABILES SOLTES

DAET, Camarines Norte—For Edna Retona, a 48-year-old mother of three, the sweet, juicy Queen pineapple of Camarines Norte is more than just refreshment or dessert; it allows her to make both ends meet and send the children to school.

Every two days for the past five years, Retona has sold at most 500 pineapples of the Queen variety on a roadside open stall at the public market of Daet, the provincial capital. The place has been teeming with traders selling almost every kind of merchandise.

The people of Camarines Norte are wont to proclaim that the Queen is the sweetest in the world.

“I earn enough from it. I would have not carried on with this hard task of peeling pineapples if I were not getting anything from it,” says Retona, a resident of Barangay V in Daet.

The woman has been the sole family breadwinner since her husband became ill more than a year ago.

In 2007, she started selling pineapples with a capital of just P500. Now, she is one of the biggest sellers in the public market.

“I had been selling small pineapples I bought from other sellers in the market until I got to know planters from San Lorenzo Ruiz who have been directly supplying pineapples of commercial quality,” she says. Since then, her income has grown steadily.

Retona sells two pineapples for P25 and peeled pineapple for P15. She buys the fruits from suppliers for P7 each.

Peak season is the summer months, when she would net P1,000 a day. During the rainy days, she would earn only P700 while the shelf life of pineapple would drop from one week.

Art of peeling

She saves at least P50 from her daily earnings for the rainy days or when the supply of pineapples runs out, especially during fiestas.

EDNA Retona sells pineapples for a living in Daet town in Camarines Norte. JONAS CABILES SOLTES

Retona has so mastered the art of peeling pineapples that she can even think of other things.

Peeling should start by slicing the fruit crosswise on top, near the stalk, so the extent of the “eyes” on the flesh of the fruit would be determined, she says. “That knowledge helps when it is time to remove the eyes by cutting a spiral gully around the pineapple,” she says.

By selling pineapples, she says she can send her daughter to college next year until she earns a degree. She is determined to do the same for her two other children, who are in elementary school.

“Many of the pineapple sellers in Daet have sent their children to college. I will do the same. I will do everything,” she says.

Enough supply

Retona and other pineapple sellers in Daet and in other towns have been given assurance by the government that they will have enough supply in the coming years.

According to the Department of Agriculture, Camarines Norte remains one of the top producers of pineapple in the country. In 2003, it produced 87,060 metric tons.


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter


More from this Column:

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Agriculture , Camarines Norte , Fruit , Queen Pineapple


  • http://www.facebook.com/Daetinfo Daetinfo Camnorte

    i have tried her pineapples many times there delicious , well done to her for managing to support her family .

  • http://www.facebook.com/Daetinfo Daetinfo Camnorte

    i agree the best pineapple in daet , and is a nice cheap healthy snack 

  • anu12345

    P25 for two = $0.30 each  Great deal



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  2. Opinions split on Napoles turning state witness
  3. Delfin Lee: Blame Pag-Ibig, not me
  4. Plunder complaint filed vs PNP chief, firearms office head over license delivery deal
  5. Cedric Lee’s cohort flies out of PH despite look-out order – De Lima
  6. San Juan cops fail to arrest Cedric Lee
  7. More ‘Yolanda’ bodies found
  8. Gigi Reyes pins blame on aide
  9. Lawyer: Napoles ‘will tell all’
  10. Boy ‘sexually assaulted’ at Indonesia international school
  1. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
  2. Gigi Reyes pins blame on aide
  3. Estrada: Gigi Reyes won’t testify vs JPE
  4. Bernice Lee arrested by NBI team
  5. Enrile chief aide back in PH ‘to face charges’
  6. ‘No real progress in PH if dynasties not dismantled’
  7. Suspect in Vhong Navarro’s mauling wants to turn state witness – De Lima
  8. Reckless driver endangered lives of Aquino, entourage–report
  9. More legal woes for Cedric Lee
  10. Henares on Pacquiao bashing: I did not start this
  1. KL confirms Malaysian Airlines Flight MH370 ended in Indian Ocean
  2. MRT passengers pass the hat for 6-year-old Ashley
  3. Rookie, lady cops lauded for quick response to MOA heist
  4. Malaysia averts another air tragedy; pilot lands troubled plane safely
  5. Revilla says he was joking; Lacson stands by his story
  6. Revilla ‘consulted’ Lacson on how he evaded arrest
  7. Cudia, dismissed for lying, got 99% in conduct
  8. Kim Henares needs a reprimand, says Cayetano
  9. Hammer-wielding robbers cause chaos at Philippines’ Mall of Asia
  10. Napoles spills beans on Enrile, Estrada, Revilla – De Lima
Advertisement

News

  • What Went Before: Malacañang allies alleged involvement in pork scam
  • Timeline: Napoles tell-all
  • 12 senators on Napoles ‘pork’ list, says Lacson
  • Napoles surgery in Makati hospital successful
  • Save the queen? Aide takes fall for Enrile, Gigi Reyes
  • Sports

  • Mixers trim Aces; Painters repulse Bolts
  • Donaire junks Garcia as coach, taps father
  • ’Bye Ginebra: No heavy heart this time
  • UAAP board tackles new rules
  • Baguio climb to decide Le Tour de Filipinas
  • Lifestyle

  • The best flavors of summer in one bite, and more
  • Homemade yogurt, bread blended with pizza, even ramen
  • Visiting chefs from Denmark get creative with ‘ube,’ ‘ buko,’ ‘calamansi,’ mangoes
  • Salted baked potatoes
  • A first in a mall: Authentic Greek yogurt–made fresh in front of diners
  • Entertainment

  • Return of ‘Ibong Adarna’
  • Practical Phytos plans his future
  • In love … with acting
  • From prison to the peak of success
  • ‘Asedillo’ location thrives
  • Business

  • This time, BIR goes after florists
  • Philippine Airlines to stop shipment of shark fins
  • PH banks not ready for Asean integration
  • Stocks down on profit-taking
  • Banks allowed to use ‘cloud’
  • Technology

  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Engineers create a world of difference
  • Bam Aquino becomes Master Splinter’s son after Wiki hack
  • Mark Caguioa lambasts Ginebra teammates on Twitter
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • PH seeks ‘clearer assurance’ from US
  • China and rivals sign naval pact to ease maritime tensions
  • What Went Before: Manila bus hostage crisis
  • Obama arrives in Tokyo, first stop of 4-nation tour
  • Believe it or not: Filipinos love US more than Yanks
  • Marketplace
    Advertisement